The Simple and Smart SEO Show Podcast
1) Unlocking Hidden Profit: Jamie Trull on Optimizing Your Business for Life and Financial Freedom
In this episode of the Simple and Smart SEO Show, Crystal Waddell (me!) sits down with Jamie Trull for part 2 of our interview to dive deep into the concept of Hidden Profit. Jamie shares her journey...Show More
2) Profit, Pricing & the Power of SEO: A Conversation with Jamie Trull
Today I welcome financial educator and profit strategist Jamie Trull. We talk about the transformative power of understanding business finances, pricing strategies, and how SEO can drive real results...Show More
3) Jobs To Be Done Meets AI Search: Discoverability > SEO with Heather Physioc (Part 2)
In this powerful continuation of the conversation with Heather Physioc, we explore how AI is reshaping the SEO landscape and why human-centered strategy still matters. Heather shares her framework fo...Show More
4) Beyond Google: Redefining SEO in LLMs and an AI-First World with Heather Physioc of VML
In this episode of The Simple and Smart SEO Show, host Crystal Waddell welcomes Heather Physioc, Chief Discoverability Officer at VML, for a deep dive into the evolving world of search and digital str...Show More
5) GEO vs. SEO: Ross Simmonds on Owning Channels, Diversifying Traffic, and Shaping LLM Results
Ross Simmonds breaks down how AI overviews and LLMs are changing search—and what small businesses can do to keep winning. We dig into why brand and owned channels matter more than ever, how to divers...Show More
6) From Content Creation to Content Distribution: Ross Simmonds on Scaling Your Reach
In this episode of the Simple and Smart SEO Show, host Crystal Waddell sits down with Ross Simmonds — founder of Foundation Marketing and distribution.ai, keynote speaker at Brighton SEO, and passiona...Show More
7) Optimizing Shopify SEO: How to Use Surfer SEO to Boost Your Store’s Visibility (Part 5 of 5)
In this final installment of the Shopify Series: From Strategy to Action, Crystal Waddell takes you inside one of her favorite tools—Surfer SEO—and shows you exactly how to use it to optimize your Sho...Show More
8) Shopify SEO Tips: Page Template Tweaks for Better SEO
(Shopify From Strategy to Action Series, Episode 4!) In this episode, we're getting real about Shopify page templates — and why they might be quietly holding your SEO back. 😬 From homepage headers to...Show More
9) Shopify Image SEO: 4 Steps to Drive More Traffic and Conversions
Want more organic traffic and faster conversions on your Shopify store? In this episode of the Simple and Smart SEO Show, Crystal Waddell breaks down the visual side of SEO with a focus on image opti...Show More
10) Shopify SEO Tech Stack: The Essential Apps and Tools You Actually Need
In this episode, Crystal breaks down the must-have SEO tech stack for Shopify sellers who want to show up in search results, build authority, and grow sustainably without feeling overwhelmed. You’ll l...Show More