Better Business Building - Adem Manderovic Podcast
1) Ep 116 - With Joey Gilkey Titanx & George Coudounaris (Chief Revenue School & The B2B Playbook)
B2B Outbound Strategy: Conversations, Not MeetingsIf your outbound is optimised for meetings, not conversations, you’re burning cash and trust.We sit down with Joey Gilkey (CEO, Titan X) and Adem Mand...Show More
2) Ep 115 Why Most B2B Revenue Engines Fail w George Coudounaris and Paul Perrett (Firmable).
Why Most B2B Revenue Engines Fail – And How Paul Perrett is Building One to Go From $2–10M ARRPodcast: The B2B PlaybookGuests: • Paul Perrett (CEO, Firmable) • Adem Manderovic (Closed Circuit Selling,...Show More
3) Ep 114 - Podcast - The Circuit - Ep 1 - Why Your GTM is Misfiring, and how to fix it from the frontlines w/George Coudounaris
If your sales and marketing teams feel like they’re running different races, this episode will show you the framework to fix it — fast.We break down the exact sales and marketing alignment framework w...Show More
4) Ep 113 - Why MQLs Are Broken (And What to Measure Instead) Steve Patti, George Coudounaris & Adem Manderovic
Why MQLs Are Broken (And What to Measure Instead)B2B marketers are under pressure to generate pipeline. But the truth is, most of us are stuck operating inside a broken GTM system that was never built...Show More
5) Ep 112 - Fix Broken Outbound Sales…w/Leslie Venetz & George Coudounaris
We sat down with sales legend Leslie Venetz and CRO School co-founder Adem Manderovic to untangle why outbound is still stuck in 2011—and how modern SDRs and BDRs can fix it fast.Outbound targets have...Show More
6) Ep 111 - Why Most SDR Teams Fail Before the First Call - With George Coudounaris & Shawn Sease
🎙️ #187: Why Most SDR Teams Fail Before the First CallMost B2B teams think outbound is just about activity. Book meetings, hit quota, move on.But this week on The B2B Playbook, we sat down with Shawn...Show More
7) Ep 110 - Why Buyer-First Selling Is the Future of B2B: Lessons from Humantic AI & CRO School
Why Most B2B Sales Teams Are Failing (And How to Fix It)Most B2B sales teams are stuck in outdated tactics — pushing for meetings, flooding inboxes, and hoping something sticks.But that’s not how toda...Show More
8) Ep 109 - Revenue Alignment Architecture: How Passetto x CRO School Are Redefining B2B GTM
Revenue Alignment Architecture — Why is go-to-market still broken in B2B?Because nobody owns the commercial outcome.In this pivotal episode of The B2B Playbook, we sit down with Carolyn Dilks (co-foun...Show More
9) Ep 108 - Why Sales Methodologies Alone Can’t Fix B2B Revenue Alignment w/George Coudounaris
Traditional sales methodologies like GAP, Challenger, and SPIN are misaligned with today’s go-to-market realities. These frameworks were never designed for true revenue alignment, and they’re actively...Show More
10) Ep 107 - The Hump w/Marc Mac
Today I meet with Marc Mac for the SDR Insider Where we dive into everything everything Sales Development should be and was prior to the Predictable Revenue™ Inc. Revenue split outs. Things like ;...Show More