Better Advertising with BetterAMS Podcast
1) Inside Amazon’s New Creative Studio
Amazon just announced a major update to Creative Studio at Accelerate, giving advertisers an agentic creative partner that can concept, storyboard, and produce images and video from start to finish. D...Show More
2) Connecting the Funnel with AMC
Amazon has given brands a serious upgrade when it comes to ad tools and data. But turning that access into strategy takes more than dashboards. In this episode, Destaney and Joe Shelerud, CEO and Co-...Show More
3) How to Uncover the Real Gaps in Your Retail Media Strategy
Growth isn’t one-size-fits-all. Destaney and Jess Jackson, BTR’s Head of Growth, unpack what they’re seeing in audits today: over-indexed branded spend, leadership misalignment, and a dangerous focus ...Show More
4) How Liquid Death Built Demand Everywhere
What happens when you take one of the most disruptive CPG brands in the world and try to translate that momentum into Amazon? In this episode, Destaney sits down with Natalie Cotter, former Liquid De...Show More
5) Creating Demand with Amazon DSP
Most people still think Amazon DSP is just for retargeting. It’s not. In this episode, Destaney brings on one of our own DSP Specialists, Alyssa Guzman to cover how we are using Amazon DSP to create d...Show More
6) How We Scale AMC, SQP, and Strategy
What does it actually take to scale AMC, operationalize SQP, and build a reporting stack that helps you make better decisions, not just gather more data? In this episode, Destaney sits down with Dust...Show More
7) What it Takes to Build a Brand on Amazon
Recorded live at Cannes Lions, this episode brings together three people who know what they’re doing in the Amazon space - Destaney Wishon (BTR Media), Jeffrey Cohen (Amazon Ads), and Gabi Viljoen (Ne...Show More
8) Creative Studio: AI, Video & What’s Ahead
Destaney and Jay from Amazon Ads cover how AI and Creative Studio are evolving fast (image generation and video). Plus, what it means for brands on Amazon.
9) How We Structure Campaigns at Scale
How we structure, name, and manage Amazon campaigns at scale turning complex, high-SKU catalogs into organized, performance-driven ad accounts.
10) Four Pillars of Amazon: Supply Chain Strategy
Fast shipping wins, but staying in stock is harder than ever. Hear how Amazon’s evolving network, placement strategy, and regionalization are redefining operations for brands.