The Scaling Lounge: Business Strategy • Operations • Team Podcast
1) How She Disrupted Her Industry's Primary Revenue Model (and Built a 7-Figure Business Her Own Way) with Lyrik Fryer
When Lyrik Fryer built WorkPlay Branding, she wasn’t necessarily trying to be disruptive — she just didn’t want to keep living in the adrenaline crash around the revenue model that comes with project-...Show More
2) The Referral System That Generated Over $100,000 with Just TWO Hours of Work per Week with Nikki Trailer
What if your next sale wasn’t coming from your funnel, or your content, or your perfectly optimized sales page… but from someone else’s inbox? That’s exactly what today’s guest, Nikki Trailor, has spe...Show More
3) The 4 Elements That Make a Website (or Any Marketing Asset) Actually Convert with Rachel Seid
Most people think a website redesign is about swapping in some fresh colors, new photos, and fonts that feel “less 2012.” But as Rachel Seid explains, that’s only the tip of the iceberg. What actually...Show More
4) How She Went From Selling $800 to $10,000+ Packages and Having Great Marketing That Actually Converts with Rachel Seid
When Rachel Seid left her nonprofit job to pursue web design, she didn’t know that what began as a scrappy side project would turn into a business that allows her to be fully herself — in her words: l...Show More
5) Adding $97,800 in Revenue in One Year from Speaking and Impactful Storytelling with April Pertuis
When you tell a story, it's all about the audience. Today's guest, April Pertuis, spent years in TV news learning how to extract the moment that matters — the line that illuminates a room like, well, ...Show More
6) Making a Huge Business Pivot — Then Experiencing Exponential (and FAST) Growth
Oh heyyyy, long time no talk! In this comeback episode of The Visionary Files, I’m chatting about what’s really been happening these past four months — the decisions I didn’t plan to make, the on...Show More
Making a Huge Business Pivot — Then Experiencing Exponential (and FAST) Growth
35:31 | Sep 15th, 2025
7) How I Booked Out a New Offer in Less Than a Week Without Social Media, Ads, or a Complicated Funnel
When people say relationships are the key to business, it’s usually code for “go network more.” But this episode is the story of what it looks like when relationships are the business model — before s...Show More
8) 100% of Masterclass Attendees Bought — Here’s the 4-Part Framework That Made It Happen (No Bro Marketing Required)
Once upon a time, I hosted a masterclass that had what I thought was a terrible conversion rate — until it wasn't. Not a single person bought on the call. But in the days that followed? EVERY person w...Show More
9) This Launch Did NOT Go How I Thought It Would (and What You Can Learn From It)
This episode is a real-time debrief of a launch that turned out nothing like I expected. I’m unpacking what I thought would be a low-lift, high-reward move and why I had to make a major, unexpected de...Show More
This Launch Did NOT Go How I Thought It Would (and What You Can Learn From It)
32:04 | Apr 23rd, 2025
10) How I’m Adding 30+ People to My List Daily (and More Than 65% of Them Buy)
I'm giving you a peek inside my funnel mad scientist experiments — the exact strategies that are working so well, they’re setting me up to add 10,000+ people to my list in the next year (if not sooner...Show More
How I’m Adding 30+ People to My List Daily (and More Than 65% of Them Buy)
27:26 | Mar 26th, 2025