The Media Leader Podcast
1) What a K-shaped economy could mean for the ad market — with Kate Scott-Dawkins
It’s the most wonderful time of the year. Yes, yes, it’s the holiday season and we’re just days away from Christmas. But it’s also the global adspend report season. Business leaders are getting a holi...Show More
2) What will define the future of TV advertising? With Roku's Mike Shaw
This episode was produced in partnership with Roku. It's been a busy past few months for Roku: in the US, it launched a new low-cost subscription service, Howdy, which aims to be supplementary to the...Show More
3) The rhythm of the week has changed. How should marketers react? With The Guardian's Imogen Fox
This episode was produced in partnership with The Guardian. Each year, The Guardian’s advertising team delivers a research project cheekily called Shift Happens. Blending survey data with first-part...Show More
4) The future of Isba and Origin — with Simon Michaelides and Phil Smith
Last December, Phil Smith, the director-general of Isba (the trade body for advertisers), announced he would be stepping down after eight years. Succeeding him is Simon Michaelides, who most recently...Show More
5) Why Josh Krichefski joined an indie challenger
PMG, an independent challenger ad agency, has gone on an investment spree. Over the past few months the agency has hired top talent, and in recent years it has acquired a number of businesses to build...Show More
6) 'Full service thinking': How brands are reorganising as media becomes less siloed - with MediaSense's Ryan Kangisser
One of the key topics of industry research we at The Media Leader have been following is how media companies – be they agencies, owners or brands – can and should restructure themselves to become more...Show More
7) The strategy behind Publicis Groupe's landmark year — with Niel Bornman
Last week, The Media Leader hosted its flagship annual event in London, The Future of Media, and for this week’s episode of the podcast, the team wanted to bottle one of the headline interviews from t...Show More
8) How Roku is piecing a fragmented TV landscape back together — with Tom Price
This episode was produced in partnership with Roku. It's been a busy past few months for Roku: in the US, it launched a new low-cost subscription service, Howdy, which aims to be supplementary to the...Show More
9) Why there is a 'human premium' in consumer research — with IPG Mediabrands' Michael Brown
At the heart of every media plan is the need to understand what a consumer wants; wants from your brand, your product, how they want to be spoken to and through what touchpoints. Michael Brown is the...Show More
10) Platforms' teen safety efforts amount to 'broken promises' — with Andy Burrows and Harriet Kingaby
This year, the Molly Rose Foundation, the charity founded in the memory of Molly Russell, in partnership with online safety researchers, has released a number of studies around the efficacy of social ...Show More