Create Like the Greats Podcast
1) RSS 35: The Power of Saying No: Focus to Scale
In this episode of The Ross Simmonds Show, Ross dives deep into the underrated strength behind the word “no.” He unpacks why saying yes too often can lead to dilution of focus, scattered priorities, a...Show More
2) RSS 34: Winning with Intention in the Age of AI with Will Reynolds
In this episode of The Ross Simmonds Show, Ross sits down with Wil Reynolds—founder of Seer Interactive and an icon in the world of search—to explore how to play the long game in marketing, leadershi...Show More
3) RSS 33: Leaders Say They Want Ownership, But Micromanage Everything
In this episode of The Ross Simmonds Show, Ross dives into one of the most common yet damaging habits of leaders: micromanagement. While founders and leaders often express the desire for team members ...Show More
4) RSS 32: Your Company Culture Is a Reflection of Your Worst Habits
In this episode of The Ross Simmonds Show, Ross gets real about what culture truly is inside an organization. Spoiler alert: it’s not your values deck, your company retreats, or the catchphrases paint...Show More
5) RSS 31: You Don’t Deserve a High‑Performing Team If You’re Not a High‑Performing Leader
In this episode of The Ross Simmonds Show, Ross delivers a candid message to founders, executives, and team leaders. If you're demanding high performance from your team but not modeling it yourself, t...Show More
6) Generative Engine Optimization (GEO): Why I'm All In
In this episode of The Ross Simmonds Show, Ross dives deep into one of the most fundamental marketing shifts of our time — the emergence of Generative Engine Optimization (GEO). As AI-powered discover...Show More
7) RSS 29: How to Use AI With Intention, Not Just Curiosity
In this episode of The Ross Simmonds Show, Ross dives deep into embracing AI with clarity and direction rather than chaos and overwhelm. Rather than chasing trendy tools or piling on new software, Ros...Show More
8) RSS 28: The Personal Brand Playbook: Leverage Your Expertise
In this episode of The Ross Simmonds Show, Ross dives deep into why building a personal brand is no longer optional—especially in today’s creator-driven, AI-powered world. Ross shares a tactical bluep...Show More
9) RSS 27: Reddit Is Eating the Bottom of the Funnel
In this episode of The Ross Simmonds Show, Ross breaks down why B2B marketers need to rethink their bottom-of-funnel strategies. Traditional review sites like G2, Capterra, and TrustRadius are losing ...Show More
10) RSS 26: Exploring Reddit Marketing, Digital Entrepreneurship & AI Distribution
In this episode of The Ross Simmonds Show, Caleb Turner interviews Ross and they dive deep into the mindset and strategies behind building a personal brand, marketing via Reddit, leveraging AI for con...Show More
RSS 26: Exploring Reddit Marketing, Digital Entrepreneurship & AI Distribution
31:16 | Nov 7th, 2025