Elevate to Impact Podcast
1) Marketing Brief #10: How I Booked Two Speaking Gigs Without Pitching, Posting, or Paying
In this bonus episode, I spill how a single, no-agenda coffee chat landed me two speaking gigs with no funnel, no fancy pitch, just showing up as myself. If you need a reminder that the best opportuni...Show More
2) How to Get Seen, Shared, and Sold Without a Marketing Budget
What do you do when you’re launching a product in a saturated category with no budget, no team, and zero brand recognition? You get scrappy—and that’s exactly what Michael Franco is doing with Carne S...Show More
3) How Motorcar Parts of America Boosted Their Stock from $2 to $38 Through Strategic Rebranding
What does a $2 stock price, a brand crisis, and the auto parts industry have to do with brilliant branding? Everything. In this episode of Brand & Banter, Jamie Schwartzman, founder of Flux Branding, ...Show More
4) Marketing Brief #9: Taco Bell's "Keynote" + Creator Car Washes
In this week’s bite-sized bonus episode, we’re breaking down a fast food launch that looked a lot like an Apple event—and racked up tens of millions of views in the process. Plus, what brands like Wil...Show More
5) How Casaléna Turned a Dining Room Into a Story-Driven Brand Through Strategic World-Building
In this episode, Chloe Makhani of Casaléna dishes out how she transformed a space into an immersive, character-driven experience that guests want to return to again and again. We talk about experienti...Show More
6) How Fat Miilk Built a Coffee Brand That’s More Than Just a Drink with Lan Ho
What does it take to build a brand that people don’t just buy into but rep like a lifestyle? Lan Ho, founder of Fat Miilk, joins Brand & Banter to break down exactly how she turned a coffee startup in...Show More
7) Marketing Brief #8: The Diet Coke Comeback
Today, we’re talking about Diet Coke’s comeback—how the once-iconic brand is shaking off outdated perceptions, doubling down on marketing dollars, and making waves with a fresh campaign. And of course...Show More
8) How to Turn One Revenue Stream Into Three and Maximize Your Profit with Ellen Yin
In this episode of Brand & Banter, I sit down with Ellen Yin, founder of Cubicle to CEO, to talk about the art of revenue stacking—aka, how to get paid multiple times for the same work. She shares her...Show More
9) Marketing Brief #7: Nike Partners with SKIMS
In this episode of The Marketing Brief, we’re breaking down why Nike tapped SKIMS, what this says about shifting consumer behaviors. From stock market reactions to the rise of performance-meets-lifest...Show More
10) How Mid-Day Squares Sold 55,000 Bars in Six Days at Costco
What do you do when one of the biggest chocolate companies in the world sends you a cease and desist? If you’re Mid-Day Squares, you don’t just fight back—you drop a diss track. In this episode, co-fo...Show More