The Floral Hustle Podcast
1) Mini The 5 Biggest Breakdowns in Client Communication (and How to Fix Them) ✅
Your business runs on flowers — but it thrives on communication.In this episode of The Floral CEO Podcast, I’m diving into the five most common breakdowns florists make when communicating with clients...Show More
2) 10 Lessons I’ve Learned After 1,700 Weddings
After more than 1,700 weddings and 30 years in flowers, I’ve seen it all — late trucks, wrong product, last-minute wedding expansions, and some hard but powerful lessons along the way.In this episode ...Show More
3) How to Get Real ROI from Styled Shoots (and Stop Wasting Your Flowers + Time)
In this episode of The Floral CEO Podcast, Jen breaks down how to truly maximize your ROI from styled shoots — so your time, flowers, and creativity actually lead to booked weddings and stronger indus...Show More
4) Grace & Grit: How to Keep Moving Forward When You Feel Stuck in Your Floral Business
Do you ever feel like you’re working constantly but not really moving the needle in your business? You’re not alone, flower friend. In this episode of The Floral CEO Podcast, Jen opens up about her ow...Show More
5) Progress Over Perfection: How Letting Go of Perfectionism Moves Your Floral Business Forward
Perfectionism might feel like high standards — but for most florists, it’s really fear in disguise. In this episode of The Floral CEO Podcast, Jen breaks down how perfectionism shows up in your busine...Show More
6) Flowers, Family, and Finding Your Brand with Jo.An Floral Design
Hello flower friends! In this episode of The Floral CEO Podcast, I’m thrilled to sit down with Luis from Jo.An Floral Design in Texas. If you’ve been on Instagram lately, you’ve probably seen one of h...Show More
7) 5 Mistakes People Make When Building Their Business to $100K
Growing a floral business to $100K can feel like climbing a mountain — but it doesn’t have to. In this episode of The Floral Hustle Podcast, I’m breaking down the five most common mistakes florists ma...Show More
8) When Your Business Feels Like a Hot Mess: Start Here
Hello flower friends! 🌸Has your floral business (or life) ever felt like a total hot mess? Maybe your weddings are running behind, your flower orders are showing up sad and wilty, and clients are tex...Show More
9) Are You the CEO of Your Floral Business or Just Another Employee?
Hello flower friends! 🌸 In this week’s minisode of The Floral CEO podcast, we’re diving deep into one of the most important questions every florist should ask: Are you truly being the CEO of your bus...Show More
10) Simplifying Floral Pricing
Pricing doesn’t have to be confusing or overwhelming. In this episode of The Floral CEO Podcast, Jeni shares how to simplify floral pricing by using base recipes and formulas you can rely on for every...Show More