WDMA - Daily Marketing News
WDMA - Daily Marketing News Podcast
1) Predictable Marketing in Uncertainty
2) Why MAIL? Groundhog Predictions
An overview of the way Direct Mail delivers essential ingredients (like no other media) for machine-learning and predictive modeling.
3) Why DMAIL Can Save the USPS
4) WHY MAIL! Saving USPS
5) AI Homogeneity-Tom Fishburne & Experimentation Lab
6) Storytelling-Tom Fishburne, JCREW Brings Back Catalog!
7) Anecdotes & Data-Fishburne, Ritson on Cannes, 8 Copy Essentials-Bly
8) Despicable VW, USPS Elasticity Model
9) Scotch Optimism, Meta Bugs & AI, Avoid Passive Voice
10) Customers or Competition, Gundir Rebranding, Print PLUS Social Media