The Marketing Architects Podcast
1) Perfecting Digital Marketing Effectiveness with Kevin Goodwin
Most digital marketers treat brand building like performance marketing. They run two-day tests, allocate 0.2% of budget, or recycle performance creative for reach campaigns. It fails every time.This w...Show More
2) Nerd Alert: The Paradox of Choice
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeawa...Show More
3) The Effectiveness of Audio
Nielsen finds radio paired with TV can boost ROI by 20%. Podcast ads deliver 70% recall and drive purchase action for 22% of listeners immediately after hearing an ad.This week, Elena, Angela, and Rob...Show More
4) Nerd Alert: The Downsides of Being a 'Lifestyle Brand'
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeawa...Show More
5) The Practicalities of Combining Brand and Sales
Performance marketing has crowded out brand building. One executive even admitted, "We're great at performance marketing, but our brand sucks." Nike learned this the hard way when they pivoted too har...Show More
6) Nerd Alert: The Power of an "Underdog" Brand
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeawa...Show More
7) How to Capitalize on Live Sports Season
Over the next few years, the US is hosting global sporting events unlike anything we've seen before. The FIFA World Cup, LA Olympics, and ongoing NFL season create massive opportunities for brands to ...Show More
8) Nerd Alert: How AI Reveals Hidden Consumer Preferences
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeawa...Show More
9) How Marketing Earns Respect in the Boardroom with Kimberley Gardiner, CMO at Tractor Supply
Did you know poultry is the third most popular pet in America, behind dogs and cats? It's surprising stats like this that reflect the rural lifestyle trends driving growth at Tractor Supply Company.Th...Show More
10) Nerd Alert: Do Most New Products Really Fail?
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeawa...Show More