Lee2B Podcast
1) No-Nonsense Pride in 2025
Happy Pride everyone! Today's guest is the amazing Katie Martell, an unapologetic marketing truth-teller, a LinkedIn Top Voice, and speaker!She’s been lighting up stages and LinkedIn feeds with her sh...Show More
2) LinkedIn Personal Branding for Revenue Generation
Lee speaks with Laura Ederm, a sales leader at Dreamdata who doesn’t just wait for leads to show up—she builds her own pipeline by treating LinkedIn like a demand-gen machine.After moving from Copenha...Show More
3) Taking the Bland Out of B2B
B2B content doesn’t have to be boring—just ask Marina Krivonossova, founder of Retold. In this episode, we dive into how to infuse personality into your content, why storytelling is your secret weapon...Show More
4) LinkedIn Ads Tips: Here's What Actually Works
As an ad guy myself, I had to sit down with AJ Wilcox, the LinkedIn Ads pro who’s managed $150M+ in ad spend and works with some of LinkedIn’s biggest advertisers. If you’re running LinkedIn ads (or t...Show More
5) Personal Branding: Marketing for People
In this episode of Lee2B, I sit down with Justin Oberman and Aaron Zakowski, co-founders of Genius Scouts, an ad agency—but for people. We dive into the overlooked power of personal branding and why s...Show More
6) CMOs, Penguins, and Succeeding Together
What do Penguins and B2B have in common? A lot, according to our next guess Drew NeisserToday’s guest is a marketing renegade in every sense of the word. Drew Neisser is a two-time founder, a two-time...Show More
7) From High School Project to Acquisition
Lee sits down with Peter Luba and Dhruv Sringari, the co-founders of SmartPass. We dive into their journey, the early days of creating SmartPass for a high school project, the lessons they've learned ...Show More
8) Freelancer, Agency, In-House: Success in Each Role
Lee shares his opinions and experiences across three different role types: freelancer, Agency, in-house. Listen for practical tips on how to thrive in each distinct work style.
9) Why No One Likes Your LinkedIn Posts (And How to Fix It)
Why isn't anyone engaging with your LinkedIn posts? Whether you're a LinkedIn newbie or a seasoned poster stuck in a rut, this episode is packed with humor, insights, and tips to turn your LinkedIn ga...Show More
10) Why Your Brand Isn't Brat
Lee discusses Charli XCX's album "Brat" and it's cultural significance, providing actionable insights looking for brands to adopt a "brat" mentality. The importance of authenticity and niche marketin...Show More