The Sour GTM SaaS Takes Podcast
1) Ashley Faus
Featuring Ashley Faus, Head of Lifecycle Marketing at Atlassian. Ashley's Sour Takes: 1. Stop mapping content to linear funnel stages, use content depths and intents instead. (1:03) 2. Clear CTAs: ...Show More
2) Travis Tyler
Featuring Travis Tyler, Senior Social Media Manager at Motion. Travis' Sour Takes: 1. Social Media restricted by HR/Executives is bad for business. (01:16) 2. Fear of embarrassment is holding back c...Show More
3) Brianna Doe
Featuring Brianna Doe, Founder & CEO of Verbatim. Brianna's Sour Takes: 1. You can have a great online brand and still have a terrible personal brand. (01:36) 2. Influencer marketing won't solve al...Show More
4) Daisy Chung
Featuring Daisy Chung, Director of Sales at Orum. Daisy's Sour Takes: 1. Cold calling is the best channel to grow your sales career. (01:20) 2. The SDR role does not prepare you well to be an AE. (...Show More
5) Dale Dupree
Featuring Dale Dupree, Founder of The Sales Rebellion. Dale's Sour Takes: 1. Asking for a meeting on a cold call. (01:32) 2. Walking in through the employee entrance of a high-security building. (0...Show More
6) Cortney Wilbanks
Featuring Cortney Wilbanks, Strategic Go-to-Market Advisor. Cortney's Sour Takes: 1. Partnerships that make you pay money to collaborate are not partnerships, thatβs sales. (01:13) 2. If you preac...Show More
7) Todd Busler
Featuring Todd Busler, CEO & Co-Founder of Champify. Todd's Sour Takes: 1. People are overly obsessed with automation. (01:37) 2. Consolidation isn't a threat if you have true product-market fit. (...Show More
8) Julia Carter
Featuring Julia Carter, Account Executive at Marpipe. Julia's Sour Takes: 1. Mass exporting prospect lists is why you aren't hitting your goals. (02:33) 2. LinkedIn branding doesn't really help you ...Show More
9) Katie Penner
Featuring Katie Penner, Head of Sender Relations at Sendoso. Katie's Sour Takes: 1. Companies should encourage their employees to build their personal brands on LinkedIn - not shy away from it. (01...Show More
10) Kathleen Booth
Featuring Kathleen Booth, SVP of Marketing & Growth at Pavilion. Kathleen's Sour Takes: 1. The traditional approach to organic SEO isn't going to work in the future. (01:55) 2. AI is going to make ...Show More