Brandy Podcast
1) Wine Gone Wrong: Reframing Wine Marketing for the Next Generation
The wine is great, but is the marketing rotten?>>Get the Award-Winning Book(Brandy): BrandyBook.usIn this episode of Brandy, Reilly Newman and Scott Saunders uncork the branding...Show More
2) Cracker Barrel’s Rebrand Flopped: Lessons in Brand Psychology & Strategy
Cracker Barrel recently attempted a rebrand — and the public reaction was brutal. What went wrong?>> Get the Award-Winning Book (Brandy): BrandyBook.usIn this episode of Brandy, Reilly Newman and Scot...Show More
3) Red Bull’s Marketing Secret: Pull vs Push and the Path to Global Domination
What if the most famous energy drink in the world isn’t really about the drink at all?Brand News: MSNBC Rebrand Flop>> Get the Award-Winning Book (Brandy): BrandyBook.usReilly Newman and Scott Saunder...Show More
4) Fool’s Gold Marketing: Why Chasing Vanity Metrics Won’t Build Your Brand
Viral marketing trends may be shiny, but they lack the substance your brand needs to grow. >> Get the Award-Winning Book (Brandy): BrandyBook.usReilly Newman and Scott Saunders break down why chasing ...Show More
5) Shot Glass: Why Amazon's Customer Obsessed Brand Won
Jeff Bezos built Amazon by being obsessed with the customer, not the competition. >> Get the Award-Winning Book (Brandy): BrandyBook.usIn this episode of Brandy, Reilly Newman and Scott Saunders dive ...Show More
6) The Real ROI of Brand: Why Your Brand’s True Value Is in the Relationship
What's the return on investing in brand?! What if brand is the ROI?!>> Get the Award-Winning Book (Brandy): BrandyBook.usReilly Newman and Scott Saunders explore the idea that brand does not have a re...Show More
7) The Power of Themes in Branding: How Motifs Shape Your Brand
A great company culture is the byproduct of a healthy brand. You must set the rules of the game... here's how...Brand News: Converse shoes are slippers?!>> Get the Award-Winning B...Show More
8) Build a Winning Company Culture Through Brand Clarity
A great company culture is the byproduct of a healthy brand. You must set the rules of the game... here's how...Brand News: Liquid Death is entering the energy market??>> Get the ...Show More
9) How Founders Can Thrive in the New Economy by Learning from Luxury Brands
Founders future-proof their brands by observing luxury brands as they adapt to the experience economy. >> Get the Award-Winning Book (Brandy): BrandyBook.usIn this episode of Br...Show More
10) Shot Glass: Why 'Established' Hurts Your Brand and How to Leverage History for Future Growth
Every business has a history, but when should you actually use an 'established' date to build brand? It's not as simple as many believe.... >> Get the Award-Winning Book (Brandy): ...Show More