FutureCraft Marketing Podcast
1) Acceptable Mistakes & Ruthless Prioritization: How Top PMMs Are Winning in AI GTM
Episode Summary:Rebecca Shaddix joins Erin and Ken to blow up tired go-to-market tropes and rewrite what it means to lead with product marketing in an AI-native era. She shares the frameworks behind “...Show More
2) On AI: Replacing Recruiters, Scaling Agents, and Getting Out of the Pilot Phase
We talk with Lennard Kooy, CEO of Lleverage, about why nobody actually cares about AI—they care about outcomes. Lennard drops hard truths on why most companies are moving too slow, how to accelerate a...Show More
3) The AI Adoption Plateau: Why Change Management Still Rules Everything
In this episode of the FutureCraft GTM Podcast, hosts Ken Roden and Erin Mills reunite with returning favorite Liza Adams to discuss the current state of AI adoption in marketing teams. Liza shares in...Show More
4) AI, AEO, and GTM Engineering: How to Build a B2B Marketing Engine
Episode Summary: In this packed episode, Lacey Miller joins Erin and Ken to demystify what it means to be a "Go-to-Market Engineer" in today’s AI-fueled marketing landscape. She breaks down how she us...Show More
5) No More Slop: AI That Actually Works for GTM
In this high-velocity, truth-telling episode, Erin and Ken sit down with data scientist, author, and newsletter legend Christopher Penn to cut through the noise and the slop around AI and go-to-market...Show More
6) Inside the AI Agent Workflow: What n8n Makes Possible for Non-Technical Builders with Chase Hannegan
What do military aviation and AI workflows have in common? According to Chase Hannegan. founder of Chase AI, TikTok viral sensation and today’s guest on Future Craft, it’s all about precision, systems...Show More
7) Unearthing AI's Potential: Unlocking AI’s Hidden Power in Sales, SEO & Strategy
In this episode of Future Craft GTM, Ken Roden and Erin Mills explore how AI is reshaping every layer of go-to-market, from automating rote tasks to powering deep research. They kick off with Ken’s wi...Show More
8) Pressure Tested: Paradox Leadership and AI Execution
In this episode of The FutureCraft Go To Market podcast, co-hosts Ken Roden and Erin Mills talk to speaker Mike Sweeney, a strategic executive coach, shares his expertise on leadership, emotional inte...Show More
9) GTM 2.0: Coach K on Winning with AI-Driven Strategy
This episode covers the transformational impact of AI on go-to-market strategies. The episode kicks off with Ken sharing about his custom baking assistant, Idiot Proof Bake Buddy, which organizes baki...Show More
10) How to Scale GTM with AI SDRs, Digital Twins & a Growth Mindset
AI, BDRs & Building a GTM Team of the Future – with Rachel Truair, CMO at Simpro Group Episode Title: How to Scale GTM with AI Agents, Digital Twins & a Growth Mindset Still wondering how AI fits into...Show More