BelowTheFold Podcast
1) Business Messaging: Automation, AI and Conversational Commerce with Deepesh Trivedi
In this episode of Below the Fold, we sit down with Deepesh Trivedi, CEO of UIB.ai and former Meta & WhatsApp leader, to unpack how business messaging, conversational AI, and WhatsApp marketing are re...Show More
2) The Strategies Behind Successful Creator Marketing with Tatum Greig
How do you turn influencer marketing into a real growth engine? In this episode of Below the Fold, we’re joined by Tatum Greig, Founder and Head of Influencer at Bees & Honey, the Middle East’s only ...Show More
3) Why Innovation Needs Local Roots with Mohammad Aljuhani
Brand building isn’t about hype—it’s about meaning. In this episode of Below the Fold, we sit down with Mohammad Aljuhani, a leading voice in Saudi’s innovation scene, to unpack what it really takes ...Show More
4) 5 Loyalty Strategies That Actually Work with Paula Thomas (Part 2) | Below The Fold
The loyalty landscape is evolving—are you keeping up? In Part 2 of our conversation with Paula Thomas—founder of Let’s Talk Loyalty and affectionately dubbed “The Oprah of Loyalty”—we unpack 5 winnin...Show More
5) Zero-Budget Marketing That Actually Works with Rony Hage | Below The Fold
How do you build traction without burning cash? In this episode of Below the Fold, we sit down with serial founder and Founder Connects creator Rony Hage to unpack zero-budget marketing strategies th...Show More
6) Why Most Omnichannel Strategies Fail in MENA | Oliver White & Jad Sfeir | Below The Fold
What’s next for e-commerce in MENA—and what are we still getting wrong? In this wide-ranging episode of Below the Fold, global commerce leader Oliver White joins us for a refreshingly honest conversa...Show More
7) Emirates NBD: New, Bold, & Decisive | Saud Al Dhawyani at Emirates NBD Fintech Summit
In this special episode of Below the Fold, recorded live at the Emirates NBD FinTech Summit, we sit down with Saud Al Dhawyani, Chief Platforms Officer at Emirates NBD, to explore how the UAE’s leadin...Show More
8) Top 10 media trends in 2025 with Dana El Zein (Part 2)
We’re back with Part 2 of “Top 10 Media Trends in 2025” with Dana El Zein. If you thought Part 1 was packed with insights—you haven’t heard anything yet. In this episode, Dana El Zein (Director of Di...Show More
9) Top 10 media trends in 2025 with Dana El Zein (Part 1)
Digital media is shifting—fast. Are you ready for 2025? In this special two-part edition of Below the Fold, we sit down with Dana El Zein, Director of Digital and Media and former Meta strategist, to...Show More
10) Open Finance in Action with Harry Gill & Shadi Dawi at Dubai FinTech Summit
$14 billion in payment fees. One startup bold enough to change that. In this special episode of Below the Fold, recorded live at the Dubai FinTech Summit, Harry Gill, Founder and Chairman of Pay10, s...Show More