
What's Up Åre Podcast
1) Jon (Spijon) Reinklou: AI Startup, DJ Booths, and a Passport Full of Curiosity
Jon (Spijon) Reinklou grew up in the small village of Föllinge with parents who believed anything was possible—and he took that to heart.In this episode of What’s up Åre, Jon shares the journey that t...Show More
2) Michaela Boson: Big-City Dining, Pink Vibes, and the Heart Behind Mrs. Maggie
Michaela Boson spent years working in high-end restaurants in Stockholm—but it wasn’t until she moved to Duved that she found the space to create something truly her own.In this episode of What’s up Å...Show More
3) Joel Söderström: Motocross Beginnings, Snowboarding Soul, and Klättermusen Vision
Joel Söderström grew up with motocross, found identity in snowboarding, and now blends his passions into storytelling and community-building. In this episode of What’s up Åre, Joel talks about growing...Show More
4) André Britzen: From Ski Patrol to Surf Breaks and Vanlife Adventures
Growing up deeply immersed in the world of skiing and snowboarding, André Britzen has always chased adventure both on snow and in surf. From competitive beginnings at age 12 to embracing life in Åre’s...Show More
5) Rebecka Harlaut: Healing Knees, Designing Skis, and Raising the Next Generation of Freeriders
Rebecka Harlaut grew up between Åre and Duved, skiing from an early age and always chasing the joy of movement. But her journey through the ski world hasn’t been a straight line. From alpine racing to...Show More
6) Patrik Viklund: Banked Slaloms and Grassroots Snowboarding.
Patrik Viklund is a driving force behind Åre’s snowboarding scene—organizing events like the Trillevallen Banked Slalom, helping revive a legendary local snowboard club, and showing up for the mountai...Show More
7) Henrik Rettrup: A Chef’s Journey to the Mountains
Chef Henrik Rettrup’s life changed dramatically at age 16, when unexpected family events prompted him to choose a new path—one defined by cooking, creativity, and mountains.Join us on What's up Åre as...Show More
8) Jakob Lindvall: From the UN to Punk Rock—A Life of Unexpected Turns
Entrepreneur, thinker, and storyteller Jakob Lindvall brings a suitcase full of experiences—and artifacts—to this episode of What’s up Åre. With a background spanning the UN, entrepreneurship, sailing...Show More
9) Daniel Larsson: More Than Just Skiing—Legacy, Passion, and Precision
Skiing isn’t just a sport—it’s a way of life. And few people understand that better than Daniel Larsson.As the owner of Skidsport, a family business that has been a cornerstone of Åre’s ski community ...Show More
10) Darren Hamlin: Losing It All in One Call—And Why He Wouldn’t Change a Thing
In one phone call, Darren Hamlin lost a year’s worth of income. No backup plan, no warning—just gone. But instead of letting it break him, he found himself at a crossroads: panic or pivot?In this epis...Show More