The Yield Doctor with James Deaker Podcast
1) Blind and Transparent Ad Networks
Some of the biggest names in digital media still run blind ad networks—and advertisers keep buying. But why? In this video, I break down the differences between blind vs. transparent ad networks, show...Show More
2) 2025 Lower Price Floors YT
Ad tech vendors often warn publishers: “Don’t lower your price floors.” But what if that advice is holding you back from seeing your true demand curve?In this video, I explain why starting lower isn’t...Show More
3) Cherry Picking in Ad Tech: What It Is and How to Protect Your Inventory
When publishers move to programmatic, one of the biggest fears is losing control.Will buyers cherry pick your best inventory and leave you with the scraps? Will premium deals dry up?In this video, I b...Show More
4) Goldilocks Metrics: Avoiding the Deal Desk Optimization Mistake
What makes a deal desk truly successful? Faster approvals? Higher margins? Fewer escalations?Be careful—optimizing for the wrong metric can backfire. In this (5-minute) Yield Doctor episode, James Dea...Show More
5) The Discounting Trap: How Pulling Demand Forward Breaks Your Business
The Perils of Predictable Discounting | Yield Story with The Yield DoctorIn this Yield Story, James Deaker (The Yield Doctor) shares a cautionary tale about the dangers of predictable discounting and ...Show More
6) Lauren Weinberg - CMO Scorecard
What Do CMOs Really Care About? | A Candid Conversation with Lauren WeinbergWhat does a CMO actually look for in a media partner? And what publisher metrics matter... or don’t?In this exclusive interv...Show More
7) What Happened to Publisher Pricing Software?
Why don’t publishers have good pricing software anymore?Back in 2007, Yahoo, AOL, and Microsoft used a tool called Rapt to optimize rate cards in real time. Today? That software is gone—and no one has...Show More
8) How AI Is Actually Changing Ad Operations — with Nagarajan Chakravarthy
There’s a lot of hype around AI in ad tech — but where is it really having an impact today?In this episode, I speak with Nagarajan Chakravarthy, Chief Digital Officer and founding team member at iOPEX...Show More
9) Meta Goes All-In on AI Ads: What It Means for Advertisers & Agencies
Meta Goes All-In on AI Ads: What It Means for Advertisers & AgenciesMeta just announced plans to fully integrate AI into its advertising platform by the end of next year — enabling brands to create an...Show More
10) How AI Is Reshaping Digital Advertising – A Deep Dive with Alanna Laforet
In this episode of The Yield Doctor, James Deaker sits down with Alanna Laforet—CEO of Laforet Productions and former head of the IAB Tech Lab—to unpack where AI is actually transforming digital adver...Show More