Driving Growth: The Go-To-Market Podcast
1) Building Revenue Systems with Data, People, and AI — A Conversation with GTM Leader Kirko Papajanis
In this episode of Driving Growth, Steve Whittington sits down with go-to-market veteran Kirko Papajanis to unpack 25 years of building revenue systems across technology, enterprise sales, and B2B mar...Show More
2) Bonus Episode: Trade Shows Are The Underrated Strategy for Real Connection
In this bonus episode of Driving Growth, Steve Whittington, CEO and strategist, shares his insights on the integration of sales and marketing, the importance of trade shows, and the evolving customer ...Show More
3) From Hopecasting to Forecasting: Building a Predictable Revenue Engine
In this episode of Driving Growth, host Steve Whittington tackles one of the biggest challenges in B2B sales: the difference between forecasting and “hopecasting.” He breaks down how to move from intu...Show More
4) Customer-Driven Growth in Manufacturing: David Koss on Hunter Wire’s Legacy and Future
What does it take to grow a manufacturing business across three generations? In this episode of Driving Growth, host Steve Whittington sits down with David Koss, President of Hunter Wire, to explore h...Show More
5) Sales AI 101: Five Essential Plays for B2B Teams
AI isn’t the future of sales, it’s happening right now. In this solo episode of Driving Growth, host Steve Whittington breaks down the five foundational AI plays every B2B sales team should be using t...Show More
6) The Art of Sales: Building Trust and Lasting Relationships with Lenny Andrichuk
In this episode of Driving Growth, Steve Whittington sits down with veteran sales leader Lenny Andrichuk to explore the human side of sales. From his early days selling newspapers to decades of buildi...Show More
7) Bonus episode: How AI and EOS Helped This CEO Build Two Profitable Companies
Welcome to a special bonus edition of the Driving Growth podcast. In this guest appearance, Steve Whittington talks about growth strategies, go-to-market systems and work life balance with E-coffee wi...Show More
8) Building a Demand Generation Map: How to Align Marketing, Sales, and Growth
In this episode of Driving Growth, host Steve Whittington breaks down the power of a demand generation map and why every B2B company needs one. He explains how mapping your customer journey helps you ...Show More
9) Scaling Startups with Systems and Authentic Leadership featuring Shannon Harvard
Shannon Harvard, VP of Sales at Overstory Media Group, joins host Steve Whittington to discuss what it takes to build a go-to-market system from the ground up. Shannon shares lessons from her corporat...Show More
10) Mastering Discovery Calls: Frameworks for Sales Success
Host Steve Whittington breaks down the art of the discovery call, showing why it’s the most critical step in building a predictable revenue system. In this solo episode, Steve walks through how to pre...Show More