Cover Brand Podcast
1) From Tamales to Tito’s: Branding Without the Jargon with Guillermo Saenz
Ever feel lost in a sea of marketing jargon? In this episode of Cover Brand, Ethan Decker and special guest Guillermo Saenz take the complexity out of branding and make it accessible for everyone, esp...Show More
2) New Brand Haircut with Arissa Kirkland
Are you struggling to figure out whether it’s time to refresh your brand—or go all-in on a full rebrand? In this episode of Cover Brand, host Ethan Decker chats with Arissa Kirkland, AVP of Marketing ...Show More
3) The New Familiar with Josie Ellerbee
How do leading brands like Oreo, KFC, and Sephora manage to surprise and delight customers while remaining instantly recognizable? In this episode of CoverBrand, host Ethan Decker welcomes brand strat...Show More
4) Relevant to the Elephant with Drew Bonder
What makes a brand unforgettable? In this value-packed episode of Cover Brand, Ethan Decker sits down with Drew Bonder, founder of Focus Energy, for a deep dive into the world of branding, messaging, ...Show More
5) Geek Out, Get Noticed with Melanie Jennings
Aug 5-24: Head over to panelpicker.sxsw.com/vote for my talk: The True Cost of Being a Boring BrandThink being a great writer is enough to get published today? Think again. In this episode, host Ethan...Show More
6) Sizzle and Impact with Chris Barge
Aug 5-24: Head over to panelpicker.sxsw.com/vote for my talk: The True Cost of Boring Brand.Ready to energize your nonprofit branding? In this episode of Cover Brand, host Ethan Decker is joined by Ch...Show More
7) Rational Rationales with Priscilla McKinney
Aug 5-24: Head over to panelpicker.sxsw.com/vote for my talk: The True Cost of a Boring Brand.Ever wondered why B2B buyers often seem to make emotional decisions—despite all that rational reputation? ...Show More
8) Brand Succession with Lindsay Sutula
Are you a consultant, agency owner, or founder whose business is synonymous with your own name and reputation? This episode of Cover Brand is packed with actionable insights on how to break that bottl...Show More
9) The Cost of Dull with Eric Forsyth
In this episode of Cover Brand, Ethan sits down with Eric Forsyth—a seasoned marketing strategist and agency leader—to unpack the real challenges facing creative teams today. Whether you’re working on...Show More
10) Explore and Exploit with Amanda PS
In this episode of Cover Brand, Ethan sits down with Eric Forsyth—a seasoned marketing strategist and agency leader—to unpack the real challenges facing creative teams today. Whether you’re working on...Show More