Hitmakers, Season 2 Podcast
1) Everybody is talking about world-building, nobody is doing it
Everyone knows what the Magic Kingdom is. And yet almost no brand in history has been able to replicate anything like it.Because world-building sounds simple. It isn’t.There are product worlds born fr...Show More
2) Trend Makers vs. Taste Makers
Why does Louis Vuitton cycle through creative directors like fashion seasons—is that a weakness or a strategy?And how can Hermès go 42 years without launching a single new product yet be worth more th...Show More
3) Episode 3
Why do brands collaborate with each other?What differentiates a good collaboration from a bad one?Have we reached collaboration fatigue?And, what is next for collaborations?Today, we reveal how to ele...Show More
4) Live with Ana Andjelic
Get full access to The Sociology of Business at andjelicaaa.substack.com/subscribe
5) Hitmakers Season 2
Why are AI brands opening cafés?Why does MiuMiu have a book club?Why does A24, a movie studio, have a membership club, a publishing arm, and now its own theater and bar?It’s not random.It’s a new oper...Show More
6) Live with Ana Andjelic
Get full access to The Sociology of Business at andjelicaaa.substack.com/subscribe
7) Hitmakers, Season 2
In the first episode of the Season 2 of Hitmakers, my co-host Lee Maschmeyer, co-founder of a transformation consultancy Collins, and I look at moments where cultural capital turns into financial capi...Show More
8) Live with Ana Andjelic
Get full access to The Sociology of Business at andjelicaaa.substack.com/subscribe