Marketing Without Trust: Stephen M. R. Covey with Steve Rubel, Senior VP, Edelman, the largest independent, global PR firm

-Ann: Stephen MR Covey- Speed of Trust Radio ›

16:18 | Oct 21st, 2006

Stephen M.R. Covey and Steve Rubel discuss how consumers have shifted their trust in brands to trust in feedback from other consumers and the impact of this shift on traditional marketing.