LPO: Landing Page Optimization Podcast
1) How To Use Persuasion To Build Trust With Calum Coburn
When youâre attempting to persuade, do you emphasize the positive aspects of your offering or the potential loss of not taking action? This negotiation concept is called âprospect theory,â and todayâs...Show More
2) What The Data Says About Turning Marketing Leads Into Sales
What The Data Says About Turning Marketing Leads Into Sales with Sammy James. Sale's is a conversation, so how can you expect to sell if that conversation never happens, or doesnât happen fast enough?...Show More
3) What The Data Says About Podcasting | Rob Walch
What would it look like if you could give your digital brand a human voice? On todayâs Landing Page Optimization, we brought in Rob Walch, VP of Podcaster Relations at Libsyn, the worldâs leading podc...Show More
4) The Cluetrain Manifesto for a New Generation | Tara Hunt Part 2
The Cluetrain Manifesto for a New Generation | Tara Hunt Part 2. Listen in to Part 2 of Brian Masseyâs conversation with Tara Hunt, CEO of Truly., as they continue to discuss the Cluetrain Manifesto. ...Show More
5) You kids get off my lawn! And Other Things Old Marketers Say | Tara Hunt
You kids get off my lawn! And Other Things Old Marketers Say | Tara Hunt. Contrarians. They're trouble. At least they're trouble in structured organizations. They are the "But maybes" in your "Of cour...Show More
6) Celebration and Behavioral Change: We're so glad you're here! | BJ Fogg
n this episode of LPO, weâre talking to BJ Fogg, Ph.D., author and founder of the Behavior Design Lab at Stanford University. His new book, "Tiny Habits," has turned business management lessons into a...Show More
7) What Data Tells Us About Email | Liz Willits
After almost four decades, I believe the best choice for another shot at a conversion is still that quaint old communication medium: email.Email still can't be beat for rich content, for conversations...Show More
8) How to Know if Your CMO is Lost in the Weeds | Laura Patterson
"CMOs are abdicating their strategic position in their businesses."Just when I was marveling at how much CMOs really must do for their brands, Laura Patterson, President of VisionEdge Marketing, said ...Show More
9) Bridging the Canyon Between Marketing and Sales | Chris Wallace
"Marketing needs to generate more leads," says sales. "Sales needs to follow up on the leads we're sending them," says marketing. Sales and marketing: two functions that are critical to a businessâs ...Show More
10) Understanding Marketing Through Time, Expertise, and Interest
Having a true understanding of your target customer is the first step in building an effective marketing plan. How are they spending their time? Are they able to use the time they have to focus on the...Show More