Real Marketing Bull Podcast
1) Episode #11: Book Bull
We're back after a 6 year hiatus! If you buy books (and we hope you do), you need to be aware of the bull pulled by some authors to make you think their book is better than it actually is. Ryan a...Show More
2) Episode #10: Free Trial My Astroturf
The Free Trial Offer. Isn't it wonderful that so many marketers are so kind as to give us all free products and services? Well, not really. Free trial marketing is a very powerful technique used ...Show More
3) Episode #9: The Ol' Bait and Switch
Listen to this episode. You will discover the secrets to making millions of dollars. You will hear recently discovered tapes from the government about alien life on earth. You will find out who actual...Show More
4) Episode #8: Puffery the Magic Dragon
Without question, this is the best podcast in the world. There you have it... puffery at it's best. An entirely subjective statement that no reasonable person would take as fact... or would they?...Show More
5) Episode #7: Donation Pressure at the Checkout Counter
"Would you like to donate $1 to the 'save the worms' foundation?" You probably don't, but do anyway to avoid the awkward social situation of declining an offer that would make you look ...Show More
6) Episode #6: Celebrity Endorsements
What do Catherine Zeta-Jones and T-mobile have in common? Answer: a 20 million dollar contract! Why would a company like T-mobile pay that much for an endorsement? Why would YOU use the service becaus...Show More
7) Episode #5: Extended Warranties, Service Contracts, Bull Poop
Extended Warranties, or "Service Contracts", are a very lucrative business. But does this help or hurt you, the consumer? Find out what bull is used the marketing of these programs and arm yourself wi...Show More
8) Episode #4: Coaching Bull
Coaching, including executive, business and so-called "life coaching", is a growing industry. As a fairly young and self-regulated industry with no central or universally recognized industry associati...Show More
9) Episode #3: Sales Letter Bull
How many times have you come across an obnoxiously long web page that reminds you of a never ending roll of toilet paper? Chances are, it was a sales letter. Sales letters are used to sell a certain k...Show More
10) Episode #2: Twitter Bull
Twitter is an amazing tool for both personal and business networking. But like any Internet-based tool, it can, and is, abused. Join Bo and Ryan as they expose some of the current marketing bull surro...Show More