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Enterpreneurship

Startups For the Rest of Us

Mike Taber and Rob Walling

+29 FANS
If you like Mixergy, Entrepreneur on Fire, Tropical MBA, Rocketship.fm, SaaStr or the Tim Ferriss show, you'll love Startups for the Rest of Us.
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Episode 368 | Improving Your SaaS Onboarding Emails

34:20 | Nov 28th, 2017

In this episode of Startups For The Rest Of Us, Mike interviews Alli Blum about how she helps convert prospects into long-term customers in SaaS onboarding through email. They talk about the three phases of SaaS onboarding, the marketers perspective,...Show More
Episode 457 | Starting a Marketplace, Marketing Channels, Resellers, and More Listener Questions

28:22 | Aug 13th

Show Notes In this episode of Startups For The Rest Of Us, Rob answers a number of listener questions on topics including starting a marketplace, marketing channels, resellers and more. Items mentioned in this episode: Kiwi for Gmail TaskTrain R...Show More
Episode 456 | Launching a 2nd Product + Revisiting Freemium with Ruben Gamez

47:58 | Aug 6th

Show Notes In this episode of Startups For The Rest Of Us, Rob interviews Ruben Gamez of Bidsketch, about his 10 plus years of bootstrapping, lessons learned, improved decision making, and his new product. Items mentioned in this episode: Docsketc...Show More
Episode 455 | “Things I Would Have Done Differently” with Tracy Osborn of WeddingLovely

48:28 | Jul 30th

Show Notes In this episode of Startups For The Rest Of Us, Rob talks with Tracy Osborn about things she would of done differently during the 9 years she ran WeddingLovely. Items mentioned in this episode: TracyOsborn.com TinySeed  
Episode 454 | Overcoming Fear (Throwback Episode)

32:16 | Jul 23rd

Show Notes In this episode of Startups For The Rest Of Us, Rob does a throwback episode. Almost 9 years to the day Rob and Mike published episode 14 about overcoming fear and taking risks which is a message that is still applicable today. Transcrip...Show More
Episode 453 | How a Non-Technical Founder Built and Sold a Multi-million Dollar SaaS Startup with Jeff Epstein

45:20 | Jul 16th

Show Notes In this episode of Startups For The Rest Of Us, Rob interviews Jeff Epstein, Founder of Ambassador, about building and selling his multi-million dollar startup as a non-technical founder. They dive deep into the details of the acquisition...Show More
Episode 452 | LinkedIn Outreach, New Features vs. Fixing Bugs and More Listener Questions with Jordan Gal

36:57 | Jul 9th

Show Notes In this episode of Startups For The Rest Of Us, Rob and Jordan Gal answer a number of listener questions on topics including LinkIn outreach, building features versus fixing bugs and more. Items mentioned in this episode: CartHook Up...Show More
Episode 451 | Stellar Growth, Platform Risk, Layoffs and Powering Through Roadblocks with Laura Roeder

45:45 | Jul 2nd

Show Notes In this episode of Startups For The Rest Of US, Rob interview Laura Roeder, Founder and CEO of MeetEdgar. They talk about her fast success with growing MeetEdgar, dealing with platform risks, and the humbling experience with her second ve...Show More
Episode 450 | Founder Hotseat: Matt Wensing of SimSaaS on Making Consistent, Needle-Moving Progress

44:32 | Jun 25th

In this episode of Startups For The Rest Of US, Rob does a Founder Hotseat interview with Matt Wensing of SimSaaS. They talk about how to develop a strong cadence of work as a one person company.
Episode 449 | Two-Sided Marketplaces, How Much Testing is Too Much, and More Listener Questions

35:17 | Jun 18th

In this episode of Startups For The Rest Of Us, Rob along with co-host Tracy Osborn answer a number of listener questions on topics including two side marketplaces, automated testing, building like-minded relationships and more.
Episode 448 | Let’s Talk About Bluetick

52:38 | Jun 11th

In this episode of Startups For The Rest Of Us, Rob and Mike talk about the current status of Bluetick. They discuss the Google approval process, external/internal motivations, current roadblocks, and Mike's future with Bluetick.
Episode 447 | Platform Risk, Pricing, and Customer Development

39:32 | Jun 4th

In this episode of Startups For The Rest Of Us, Rob and Mike answer a number of listener questions on topics including pricing and customer development. They also continue to discuss Mike's verification journey with Google.
Episode 446 | How to Build More Successful Integrations

34:59 | May 28th

In this episode of Startups For The Rest Of Us, Rob and Mike talk about how to build more successful integrations. They discuss how to approach the different areas of risk including work estimates, API integration, co-marketing opportunities and more...Show More
Episode 445 | Why Absolute Thinking Is ALWAYS Bad

50:43 | May 21st

In this episode of Startups For The Rest Of Us, Rob and Mike talk about some of the pitfalls of absolute thinking. Things are rarely black and white, they are more nuanced and on a spectrum. The guys explore the advantages to this approach.
Episode 444 | Our Biggest Regrets, Feelings of Isolation, Impact of Management Tasks on Deep Work and More Listener Questions

40:42 | May 14th

In this episode of Startups For The Rest Of Us, Rob and Mike answer a number of listener questions on topics including what are their biggest regrets, how to deal with the loneliness of building a startup, and task management.
Episode 443 | Determining Which Signals Matter, Staying on Task Without Extrinsic Motivation, and More Listener Questions

40:32 | May 7th

In this episode of Startups For The Rest Of Us, Rob and Mike answer a number of listener questions on topics including which signals matter, staying on task without external motivation, and how they manage their time.
Episode 442 | Corporate Structures and How the Choice You Make Now Can Impact You Years Down the Line

27:52 | Apr 30th

In this episode of Startups For The Rest Of Us, Rob and Einar Vollset talk through the different kinds of corporate entities, how they differ, and how they can impact you in the future.
Episode 441 | Revisiting 2019 Goals, Why Remote Companies Grow Slower, and A Couple Listener Questions

47:51 | Apr 23rd

In this episode of Startups For The Rest Of Us, Rob and Mike revisit their 2019 goals. The guys check in to see if they are on pace with their 2019 goals and well as discuss some topics including why remote companies grow slower.
Episode 440 | How to Build Case Studies That Don’t Suck

30:00 | Apr 16th

In this episode of Startups For The Rest Of Us, Rob and Mike talk about the process of putting together a case study and reasons why you would do it. They also share some additional thoughts on this years MicroConf and its future.
Episode 439 | 9 Key Takeaways from MicroConf 2019

34:04 | Apr 9th

In this episode of Startups For The Rest Of Us, Rob and Mike talk about their 9 key takeaways from MicroConf 2019. They give a brief synopsis of some of the talks from both starter and growth edition.
Episode 438 | Casual Conversations with Rob & Mike

38:45 | Apr 2nd

In this episode of Startups For The Rest Of Us, Rob and Mike have a casual conversation about what's going on with each other recently. Some of the topics they touch on include Dungeons & Dragons, personal computer setups, new ideas for microconf, an...Show More
Episode 437 | Monetizing B2C, Selling a Small SaaS, and More Listener Questions

40:37 | Mar 26th

In this episode of Startups For The Rest Of US, Rob and Mike answer a number of listener questions on topics including monetizing B2C, selling a small SaaS,and insurance. They also get a update from a past listener's question.
Episode 436 | How to Respond to Customer Suggestions

31:22 | Mar 19th

In this episode of Startups For The Rest Of Us, Rob and Mike talk about how to respond to customer suggestions. The topic was inspired by a Tweet by Ken Wallace, the guys give six approaches they use to tackle this issue and as well as some additiona...Show More
Episode 435 | The Value of Startup Accelerators, Better Onboarding, Liability Insurance, and More Listener Questions

35:52 | Mar 12th

In this episode of Startups For The Rest Of Us, Rob and Mike answer a number of listener questions on topics including the value of startup accelerators, onboarding, liability insurance and more.
Episode 434 | SaaS KPIs You Should Focus on From Day 1

39:48 | Mar 5th

In this episode of Startups For The Rest Of Us, Rob and Mike talk about what KPI's to look at when launching, key metrics you should track, and what they should be.
Episode 433 | Managing Your Emotions, the Cost of an MVP, and More Listener Questions

39:58 | Feb 26th

In this episode of Startups For The Rest Of Us, Rob and Mike answer a number of listener questions on topics including managing emotions, cost of an MVP, taking a business idea and more.
Episode 432 | How to Indirectly Overcome Sales Objections

28:50 | Feb 19th

In this episode of Startups For The Rest Of Us, Rob and Mike talk about how to indirectly overcome sales objections. Solving the problem of having to answer some of the same questions numerous times, the guys come up with some ways to combat sale obj...Show More
Episode 431 | Converting Free Users to Paid, Vesting, Business Ethics, and More Listener Questions

38:20 | Feb 12th

In this episode of Startups For The Rest Of Us, Rob and Mike answer a number of listener questions on topics including, converting free users to paid, vesting, business ethics and more.
Episode 430 | What to Look For In a Co-Founder

34:59 | Feb 5th

In this episode of Startups For The Rest Of Us, Rob and Mike talk about what to look for in a co-founder. They touch on different aspects of evaluating someone for the role including, honesty/integrity, skill-set vs future skill-set, fixed mindset vs...Show More
Episode 429 | Building a Launch List of 5,900 and Grinding Out Customer Development

38:43 | Jan 29th

In this episode of Startups For The Rest Of Us, Rob talks with Derrick Reimer about his new product Level. They go through the development timeline as Derrick gives insights on the early access phase, alpha testing, taking pre-orders, and going live...Show More
Episode 428 | Building Relationships with Agency Partners, Determining Equity Splits, and More Listener Questions

28:37 | Jan 22nd

In this episode of Startups For The Rest Of Us, Rob and Mike answer a number of listener questions on topics including building relationships with agency partners, selling across different currencies, determining equity splits, and more.
Episode 427 | Scaling a Software Product, Raising Prices, When to Consider CRM, and More Listener Questions

27:27 | Jan 15th

In this episode of Startups For The Rest Of Us, Rob and Mike answer a number of listener questions, the topics include scaling a software product, raising prices, and when to use a CRM.
Episode 426 | Getting Started with Event Tracking

25:16 | Jan 8th

In this episode of Startups For The Rest Of Us, Rob and Mike talk about getting started with event tracking. They share some tips and tricks, 3 Core Lifecycle Events, and the purpose/importance for tracking each event.
Episode 425 | How to Launch a Product Into a Mature Market

37:27 | Jan 1st

In this episode of Startups For The Rest Of Us, Rob and Mike talk about how to launch a product into a mature market. They give a definition of what a mature market is, list some examples of established players in different markets, discuss how to te...Show More
Episode 424 | Our Predictions for 2019

41:27 | Dec 25th, 2018

In this episode of Startups For The Rest Of Us, Rob and Mike make their predictions for 2019. They also look back at their 2018 predictions and rate how they did.
Episode 423 | Our Goals for 2019

47:00 | Dec 18th, 2018

In this episode of Startups For The Rest Of Us, Rob and Mike set their goals for 2019 as well check in and rate how they did for their 2018 goals.
Episode 422 | Impact of GDPR on Mailing Lists, Keyword Stuffing, Shady Competition, and More Listener Questions

39:26 | Dec 11th, 2018

In this episode of Startups For The Rest Of Us, Rob and Mike answer a number of listener questions on topics including the impact of GDPR, pruning e-mail lists, TinySeed and more.
Episode 421 | The “Science” of Why “Charge More” Works

33:00 | Dec 4th, 2018

In this episode of Startups For The Rest Of Us inspired by a Patrick McKenzie tweet, Rob and Mike talk about the science of why charging more works.
Episode 420 | An Alternative Form of Startup Funding

30:18 | Nov 27th, 2018

In this episode of Startups For The Rest Of Us, Rob and Einar Vollset talk about their alternative form of startup funding, Tiny Seed. They talk about why they started an accelerator, and some of the key differentiators that separates them from typic...Show More
Episode 419 | VC Prospecting Emails, Building Features vs. Integrations and More Listener Questions

31:47 | Nov 20th, 2018

In this episode of Startups For The Rest Of Us, Rob and Mike answer a number of listener questions on topics including VC prospecting emails, building features vs. integration, buying software businesses and more.
Episode 418 | Creators Versus Fans

36:43 | Nov 13th, 2018

In this episode of Startups For The Rest Of Us, Rob and Mike talk about creators versus fans. They discuss some cautionary tales of building products on someone else's platform and the potential risks.
Episode 417 | Pulling Out Profits, Building Features vs. Integrating, Marketing a Podcast, and More Listener Questions

33:53 | Nov 6th, 2018

In this episode of Startups For The Rest Of Us, Rob and Mike answer a number of listener questions on topics including how to market a podcast, what to do with business profits, building features and more.
Episode 416 | MicroConf Europe 2018 Recap

27:33 | Oct 30th, 2018

In this episode of Startups For The Rest Of Us, Rob and Mike recap MicroConf Europe 2018. The guys go through the list of the two day event and highlight some of their key takeaways from each of the speaker presentations.
Episode 415 | Product-Founder Fit, Stairstepping, Free Trials vs. Money Back Guarantees, and More Listener Questions

41:32 | Oct 23rd, 2018

In this episode of Startups For The Rest Of Us, Rob and Mike answer a number of listener questions on topics including trials versus money back guarantees, product founder fit, the stair-step approach, and more.
Episode 414 | Content Promotion Tactics

33:52 | Oct 16th, 2018

In this episode of Startups For The Rest Of Us, Rob and Mike talk about content promotion tactics. Breaking the tactics down in three categories (Social Media, SEO, and E-mail Marketing), the guys share thoughts and expand based on some previously wr...Show More
Episode 413 | How Lucidchart Grew to 13 Million Users with Freemium

30:26 | Oct 9th, 2018

In this episode of Startups For The Rest Of Us, Rob and Mike talk about how Lucidchart grew to 13 million users with freemium. They point how effective ways to use freemium, viral loops, horizontal markets, and how you could incorporate some of thes...Show More
Episode 412 | The Pitfalls of Several Commonly Recommended Marketing Tactics

31:19 | Oct 2nd, 2018

In this episode of Startups For The Rest Of Us, Rob and Mike talk about the pitfalls of commonly recommended marketing tactics. This topic was inspired by a tweet from Scott Watermasysk from KickoffLabs. Some of the tactics discussed include split te...Show More
Episode 411 | Bootstrapping vs. Funding: 19 Questions To Ask

30:40 | Sep 25th, 2018

In this episode of Startups For The Rest Of Us, Rob and Mike talk about bootstrapping versus funding. It is a common question new entrepreneurs ask themselves and based on an article on the subject, the guys attempt to answer some of these questions.
Episode 410 | Customer Development for Dummies

32:08 | Sep 18th, 2018

In this episode of Startups For The Rest Of Us, Rob and Mike talk about customer development. Based on a Sujan Patel article, the guys walk through 5 tips for doing customer development the right way.
Episode 409 | Defining Product/Market Fit, Using Inexpensive Developers, When to Quit, and More Listener Questions

36:24 | Sep 11th, 2018

In this episode of Startups For The Rest Of Us, Rob and Mike answer a number of listener questions. The topics include defining market fit, using cheap developers, when to quit, and more.
Episode 408 | Should You Take on a Co-founder?

38:21 | Sep 4th, 2018

In this episode of Startups For The Rest Of Us, Rob and Mike answer the questions, should you take on a co-founder? The guys discuss the difference between hiring and being a partner, how to begin a partnership, and how to do if you're a good fit.
Episode 407 | A SaaS Pricing Conundrum, Subdomains, Building an Affordable MVP, and More Listener Questions

36:07 | Aug 28th, 2018

In this episode of Startups For The Rest Of Us , Rob and Mike answer a number of listener questions on topics including SaaS pricing, subdomains, and building affordable MVP's.
Episode 406 | Should Bootstrappers Raise Money?

40:49 | Aug 21st, 2018

In this episode of Startups For The Rest Of Us, Rob and Mike answer the question of should bootstrappers raise money? The guys distinguish the difference between venture capital and angel investing and how raising an angel round may be a good fit for...Show More
Episode 405 | Minimum Viable Security, Moving on from AuditShark, and More Listener Questions

39:13 | Aug 14th, 2018

In this episode of Startups For The Rest Of Us, Rob and Mike answer a number of listener questions on topics including Mike's thoughts on moving on from AuditShark, minimum viable security, and more.
Episode 404 | How to Dissect Your Business Competitors

30:12 | Aug 7th, 2018

In this episode of Startups For The Rest Of Us, Rob and Mike talk about how to dissect your business competitors. Gaining insight can help with validating an ideas and understanding the landscape. The guys give you 8 ways to better understand your c...Show More
Episode 403 | Should You Love What You’re Working On?

31:14 | Jul 31st, 2018

In this episode of Startups For The Rest Of Us, Rob and Mike ask the question: should you love what you're working on? The guys talk about this topic in the idea of balancing interests and opportunity. They also ask themselves the question and how it...Show More
Episode 402 | Tactics for Minimizing Disruptions to Your Vacation

27:38 | Jul 24th, 2018

In this episode of Startups For The Rest Of Us, Rob and Mike talk about some tactics for minimizing disruptions to your vacation. Sometimes, it's really tough to feel like you can unplug as an entrepreneur, especially if you're running a SaaS. The gu...Show More
Episode 401 | Why You Shouldn’t Listen to Your Customers (And What You Should Do Instead)

25:23 | Jul 17th, 2018

In this episode of Startups For The Rest Of Us Rob and Mike talk about why you shouldn't listen to your customers. Not all requests are created equal. The guys breakdown customer feature requests into three categories and give tips on how to get the ...Show More
Episode 400 | The Importance of Consistency

43:26 | Jul 10th, 2018

In this episode of Startups For The Rest Of Us, Rob and Mike talk about the importance of consistency. They reminisce about how the podcast has evolved over the years and the benefits of putting an episode out week after week.
Episode 399 | How Derrick Reimer is Validating His Ambitious Third SaaS Application

35:04 | Jul 3rd, 2018

In this episode of Startups For The Rest Of Us, Rob talks with Derrick Reimer, co-founder of Drip, about his new SaaS application Level. They talk about what inspired the idea as well as ways Derrick went about trying to validate it.
Episode 398 | SaaS Marketing Lessons You’ll Wish You’d Learned Sooner

30:04 | Jun 26th, 2018

In this episode of Startups For The Rest Of Us, Rob and Mike talk about saaS marketing lessions you'll wish you'd learned sooner. Based on an article on karolakarlson.com they break the list down to 9 key lessons including growth plans, mission state...Show More
Episode 397 | Customer Acquisition Strategies

27:17 | Jun 19th, 2018

In this episode of Startups For The Rest Of Us, Rob and Mike talk about customer acquisition strategies. Based on a themarketingstudent.com article, they break down the difference between strategies versus tactics and how to think about your acquisi...Show More
Episode 396 | Revisiting 2018 Goals, Raising Funding, Marketing at Events, and More Listener Questions

41:41 | Jun 12th, 2018

In this episode of Startups For The Rest Of Us, Rob and Mike check in with their 2018 goals, and answer listener questions on topics including raising funding and marketing at events.
Episode 395 | 20 Podcasts We Like

47:10 | Jun 5th, 2018

In this episode of Startups For The Rest Of Us, Rob and Mike talk about the 20 podcasts they listen to. They separate the podcasts into three categories, bootstrapping, startups/business, and off topic/entertainment.
Episode 394 | Soft Skills for Entrepreneurs

32:56 | May 29th, 2018

In this episode of Startups For The Rest Of Us, Rob and Mike talk about soft skills for entrepreneurs. They define what soft skills are and list 5 of them that you need to develop as an entrepreneur.
Episode 393 | Marketing and Growth Questions Answered

34:35 | May 22nd, 2018

In this episode of Startups For The Rest Of Us, Rob and Mike answer marketing and growth questions as well as give advice on starting a new venture.
Episode 392 | 10 Key Takeaways from MicroConf 2018

33:14 | May 15th, 2018

In this episode of Startups For The Rest Of Us Rob and Mike talk about their 10 key takeaways from MicroConf
Episode 391 | The 5 Stages of Your Sales Funnel & Tools to Use At Each One

25:58 | May 8th, 2018

In this episode of Startups For The Rest Of Us, Rob and Mike talk about the 5 stages of your sales funnel and tools you can use at each stage. This episode is based off of a Ignite Visibility article, the guys give their takes on the points made in t...Show More
Episode 390 | SaaS Pricing, Sponsoring Events, Subscription Boxes and More Listener Questions

32:33 | May 1st, 2018

In this episode of Startups For The Rest Of Us, Rob and Mike answer a number of listener questions. The topics in this episode include GDPR, SaaS pricing, sponsoring events as a marketing strategy and subscription box companies.
Episode 389 | Pro Tips for Attending Conferences

40:50 | Apr 24th, 2018

In this episode of Startups For The Rest Of Us, Rob and Mike share tips for attending conferences. They discuss things to do before, during, and after conference in order to get the most out of the event.
Episode 388 | GDPR, Why You Should Strive For High Prices, and More Listener Questions

45:54 | Apr 17th, 2018

In this episode of Startups For The Rest Of Us, Rob and Mike continue their discussion on GDPR and get additional insight from a listener. They also talk about why to strive for higher price points.
Episode 387 | Before You Run Any Facebook Ads, Listen to This

45:53 | Apr 10th, 2018

In this episode of Startups For The Rest Of Us, Mike interviews Mojca Mars, a Facebook Ads expert, about what things you need to do before you even begin running Facebook ads. Some of the topics discussed include lead magnets, custom audiences, email...Show More
Episode 386 | Balancing Feature Development with Marketing, the Cost of Technical Debt, and More Listener Questions

42:44 | Apr 3rd, 2018

In this episode of Startups For The Rest Of Us, Rob and Mike answer a number of listener questions. The topics include balancing development and marketing, overcoming hesitations about partnering, and the costs of technical debt.
Episode 385 | GDPR, Preparing to be Acquired, Technical Debt, and More Listener Questions

41:44 | Mar 27th, 2018

In this episode of Startups For The Rest Of Us, Rob and Mike talk about GDPR, preparing to be acquired, and technical debt. With the regulations of GDPR coming into effect, the guys discuss how it will affect small business and what you should do. A...Show More
Episode 384 | Bluetick Marketing Plan Teardown

41:59 | Mar 20th, 2018

In this episode of Startups For The Rest Of Us, Rob and Mike talk about the Bluetick marketing plan. Mike breaks down his plan in three categories, one-time, ongoing, and long-term. The two go back and forth on the most effective strategies for each ...Show More
Episode 383 | Considering Monetizing SaaS with Ads, Should a WP Plugin Company Consider SaaS, and More Listener Questions

25:16 | Mar 13th, 2018

In this episode of Startups For The Rest Of Us, Rob flies solo and answers a number of listener questions. The topics include monetizing SaaS with ads, should a WP plugin company consider SaaS and more.
Episode 382 | Fixing Onboarding, Marketing a Low LTV Product, and More Listener Questions

35:58 | Mar 6th, 2018

In this episode of Startups For The Rest Of Us, Rob and Mike answer a number of listener questions, topics include fixing onboarding, marketing a low LTV product, and the legality of cold email.
Episode 381 | SaaS Marketing from Square One

30:15 | Feb 27th, 2018

Show Notes In this episode of Startups For The Rest Of Us, Rob and Mike talk about SaaS marketing from square one. Topics include where to start marketing, what types of channels to use, and what your timeline will look like.
Episode 380 | Allocating Your Marketing Budget, Minimum SaaS Documentation and More Listener Questions

36:49 | Feb 20th, 2018

In this episode of Startups For The Rest Of Us, Rob and Mike answer a number of listener questions. The topics include marketing budget allocation, documentation for SaaS, and digital marketing
Episode 379 | There and Back Again, a Founders Tale of Services to Product to Services

45:25 | Feb 13th, 2018

In this episode of Startups For The Rest Of Us, Mike interviews Marie Poulin, chief designer and digital strategist at Oki Doki, about her journey from consulting to products and services.
Episode 378 | Billing Systems Suck, Here’s How to Make Yours Suck Less

48:18 | Feb 6th, 2018

In this episode of Startups For The Rest Of Us, Rob and Mike talk about billing systems. Some of the topics covered include monthly vs. annual, credit cards upfront/or not, dunning, and paid vs free trials.
Episode 377 | Staying Sane While Starting Up With Dr. Sherry Walling

28:31 | Jan 30th, 2018

In this episode of Startups For The Rest Of Us, Rob talks with Dr. Sherry Walling about staying sane while starting up. Sherry talks about her work with the founder community as a clinical psychologist. How to deal with stresses and fears while grow...Show More
Episode 376 | SaaS Revenue Patterns, Increasing Annual Renewals, and More Listener Questions

46:39 | Jan 23rd, 2018

In this episode of Startups For The Rest Of Us, Rob and Mike answer a number of listener questions on topics including SaaS revenue patterns, annual renewals, and choosing a tech stack.
Episode 375 | How to Evaluate Per-Seat and Tiered Pricing Models

29:07 | Jan 16th, 2018

Show Notes In this episode of Startups For The Rest Of Us, Rob and Mike talk about how to evaluate per-seat and tiered pricing models. They give you their definitions and a list of pros and cons to each model. Items mentioned in this episode: Cobl...Show More
Episode 374 | Text vs Video, Finding a Mastermind, Joint Ventures, and More Listener Questions

34:53 | Jan 9th, 2018

In this episode of Startups For The Rest Of Us, Rob and Mike answer a number of listener questions. The topics include videos vs text, finding mastermind groups, and trials versus demos.
Episode 373 | How to Craft Your Homepage with Lianna Patch

35:26 | Jan 2nd, 2018

In this episode of Startups For The Rest Of Us, Mike interview Lianna Patch, a conversion copywriter about how to write copy for your homepage. Some of the topics include the basic process for crafting a homepage, how much time to spend on copy, and ...Show More
Episode 372 | Our Goals for 2018

44:23 | Dec 26th, 2017

In this episode of Startups For The Rest Of Us, Rob and Mike do their annual goals episode. They revisit goals from 2017 and rate how they did as well as look ahead at goals for 2018
Episode 371 | Launching to $4K in Monthly Revenue with Laura Elizabeth from Client Portal

27:36 | Dec 19th, 2017

In this episode of Startups For The Rest Of Us, Rob interviews Laura Elizabeth from Client Portal about the launch of her WordPress plugin and getting to $4K monthly revenue.
Episode 370 | Our Predictions for 2018

41:52 | Dec 12th, 2017

In this episode of Startups For The Rest Of Us, Rob and Mike revisit their predictions from 2017 and score how they did. They also make new predictions for 2018.
Episode 369 | Staying Motivated, Improving Onboarding and More Listener Questions

42:56 | Dec 5th, 2017

In this episode of Startups For The Rest Of Us, Rob and Mike answer a number of listeners questions. Some of the topics include dealing with contractors, improving conversion from trials to paid, and time management.
Episode 367 | MicroConf Europe 2017 Recap

35:01 | Nov 21st, 2017

In this episode of Startups For The Rest Of Us, Mike and Benedikt Deicke give a recap of MicroConf Europe 2017. They go through the speakers and give you their key takeaways and highlights.
Episode 366 | Building an MVP as a Non-Developer, Gaining Traction with Stair-Stepping, and More Listener Questions

37:47 | Nov 14th, 2017

In this episode of Startups For The Rest Of Us, Rob and Mike take a number of listen questions on topics including bootstrapping an MVP as a non-developer, gaining traction with the stair-step approach, and more
Episode 365 | The Real Impact of Revenue Expansion

30:05 | Nov 7th, 2017

In this episode of Startups For The Rest Of Us, Rob and Mike define revenue expansion, talk about how it differs from revenue growth, why it's important, and ways to increase it.
Episode 364 | Plateauing at $1k MRR, When to Spend on SaaS apps, and More Listener Questions

30:22 | Oct 31st, 2017

In this episode of Startsup For The Rest Of Us, Rob and Mike take a number of listener questions. They give their insight on a some topics including when to spend money on helpdesk software, what to do when you've plateaued MRR at $1k, and how to pro...Show More
Episode 363 | Building Outbound Sales Processes

39:52 | Oct 24th, 2017

In this episode of Startups For The Rest Of Us, Mike interviews Justin Gilchrist, co-founder of Optimum Feedback, about building outbound sales processes. He gives some tactics, talks about how to get started and challenges you'll face with outbound ...Show More
Episode 362 | Calculating Lifetime Value (Not as Boring as it Sounds)

32:03 | Oct 17th, 2017

In this episode of Startups For The Rest Of Us, Rob and Mike talk about calculating lifetime value. They discuss how its done with one time versus recurring revenue and funded versus bootstrapped payback time.
Episode 361 | Planning for Better Productivity

32:20 | Oct 10th, 2017

In this episode of Startups For The Rest Of Us, Rob and Mike talk about how to plan for better productivity. Based on a blog post by Noah Kagan, they discuss some different tactics including organizing time by energy level and value.
Episode 360 | The One Where Rob Takes Over the Show

27:52 | Oct 3rd, 2017

In this episode of Startups For The Rest Of Us, Rob takes over the show and answers a number of listener questions. Topics include launching a book and dealing with two sided market places.
Episode 359 | The 3 Tenets of Fulfillment at Work

23:29 | Sep 26th, 2017

In this episode of Startups For The Rest Of Us, Rob and Mike discuss a talk giving by Jason Cohen at the Business of Software Conference. He tells you what things to focus on to create fulfillment at the work place for you and the people you hire.
Episode 358 | Bootstrapping into the Enterprise, Avoiding Death by Google, Selling to Outside the U.S. and More Listener Questions

38:06 | Sep 19th, 2017

In this episode of Startups For The Rest Of Us, Rob and Mike answer a number of listener questions on topics including bootstrapping into enterprise, avoiding death by Google, storing customer pricing data, and selling to companies outside the US.
Episode 357 | Courtland Allen – Indie Hackers

53:03 | Sep 12th, 2017

In this episode of Startups For The Rest Of Us, Mike interviews Courtland Allen of Indie Hackers, about commonly held expectations new founders have about their businesses.
Episode 356 | Finding Pricing for a New SaaS App, Small Business Banking, Selling to Companies Outside the U.S. and More Listener Questions

34:39 | Sep 5th, 2017

In this episode of Startups For The Rest Of Us, Rob and Mike answer a number of listener questions. The topics include finding pricing for a new SaaS app, creating a new product category, choosing a name, and small business banking.
Episode 355 | How to answer the question: Build or Buy?

22:54 | Aug 29th, 2017

In this episode of Startups For The Rest Of Us, Rob and Mike answer the question of whether to build or buy. Just because as a developer you know you can build it doesn't mean that's the best option. The guys do a gap analysis on building versus buyi...Show More
Episode 354 | The Art of Product with Guests Derrick Reimer and Ben Orenstein

36:10 | Aug 22nd, 2017

In this episode of Startups For The Rest Of Us, Rob talks with Derrick Reimer and Ben Orenstein about the art of product. They cover Ben's transition from full time work to working solo. Derrick talks about the changes to his life after the Drip acqu...Show More
Episode 353 | Noah Kagan’s Post-Launch Advice for Bluetick

47:53 | Aug 15th, 2017

In this episode of Startups For The Rest Of Us, Mike and Noah Kagan of AppSumo, talk about the evolution of Bluetick. Mike discusses how the idea came about, development, and issues faced along the way. Noah provides some post launch marketing advice...Show More
Episode 352 | Housing Multiple Products Under One Brand, Stair-Stepping, Pricing Tiers, and More Listener Questions

33:43 | Aug 8th, 2017

In this episode of Startups For The Rest Of Us, Rob and Mike take a number of listener questions including housing multiple products under one brand, stair-stepping, and dealing with pricing tiers.
Episode 351 | Harnessing the Power of Your Marketing Data

32:04 | Aug 1st, 2017

In this episode of Startups For The Rest Of Us, Rob and Mike talk about harnessing the power of your marketing data. Syncing information between marketing tools is a difficult task and its easy to make mistakes. The guys talk through some ways to mak...Show More
Episode 350 | Launching Books, Compensation for a Side Project, Starting with A Lot of Runway, and More Listener Questions

34:23 | Jul 25th, 2017

In this episode of Startups For The Rest Of Us, Rob and Mike answer a number of listener questions including launching books, compensation for a side project, and starting a product with a lot of runway.
Episode 349 | Things to Consider When Building Your Launch Plan

31:22 | Jul 18th, 2017

In this episode of Startups For The Rest Of Us, Rob and Mike talk about things to consider when building your launch plan, both from a preparation and execution stand point.
Episode 348 | Finding Product/Market Fit, Organizing Notes for Maximum Effect, Growing from $100k to $1M, and More Listener Questions

35:43 | Jul 11th, 2017

In this episode of Startups For The Rest Of Us, Rob and Mike answer a number of listener questions. The topics include finding product/market fit, organizing notes for maximum effect, and growing from $100k to $1M.
Episode 347 | How to Recover From Coding for Months Without Talking to Customers

25:03 | Jul 4th, 2017

In this episode of Startups For The Rest Of Us, Rob and Mike talk about how to recover from coding for months without talking to customers. Based on some questions a listener sent in, the guys give advice to the classic problem of spending all your t...Show More
Episode 346 | Lessons Learned from Requiring Demos for New Customers

43:58 | Jun 27th, 2017

In this episode of Startups For The Rest Of Us, Mike interviews Jordan Gal, Cofounder of CartHook, about his lessons learned from doing demos for customers. Jordan gives a background on CartHook as well as the journey from one-on-one demos to the po...Show More
Episode 345 | How to Get Your Emails Delivered to the Gmail Primary Tab

29:16 | Jun 20th, 2017

In this episode of Startups For The Rest Of Us, Rob and Mike review their progress on their 2017 goals thus far, and discuss an article about how to get your emails delivered in the Gmail primary tab.
Episode 344 | 9 Summertime Productivity Tactics

24:05 | Jun 13th, 2017

In this episode of Startups For The Rest Of Us, Rob and Mike talk about 9 summertime productivity tactics. As summer gets into full swing and the weather gets nicer, these tactics will help you stay productive all summer long.
Episode 343 | Growing from $1k to $5k MRR, Projecting SaaS Revenue Growth, Refining Your Sales Process, and More Listener Questions

32:52 | Jun 6th, 2017

In this episode of Startups For The Rest Of Us, Rob and Mike talk about Growing from $1k to $5k MRR, Projecting SaaS Revenue Growth, Refining Your Sales Process, and More Listener Questions.
Episode 342 | SaaS Development Shortcuts

29:23 | May 30th, 2017

In this episode of Startups For The Rest Of Us, Rob and Mike talk about SaaS development shortcuts. They discuss the gap between what you think needs to be done versus what really needs to be done and give you tips on how to move faster.
Episode 341 | How to Deal With Toxic Customers

27:41 | May 23rd, 2017

In this episode of Startups For The Rest Of Us, Rob and Mike talk about how to deal with toxic customers. They give you some warning signs to help predict if a customer is turning toxic as well as some strategies to help deal with them if they do.
Episode 340 | Hiring VAs, Struggling with Engineering, Bootstrapping vs. Raising Funding, and More Listener Questions

22:52 | May 16th, 2017

In this episode of Startups For The Rest Of Us, Rob and Mike take some listener questions about hiring VA's, struggling with engineering, and bootstrapping versus raising funding.
Episode 339 | Updates on Bluetick, Drip and Other Madness

26:32 | May 9th, 2017

In this episode of Startups For The Rest Of Us, Rob and Mike give updates on Blutick and Drip. Mike talks about some progress he's made as well as his current MRR with Bluetick. Rob gives his update on Drip continuing to scale and fill new positions.
Episode 338 | How To Rank #1 for a High-Volume Organic Keyword in Under 3 Months

30:01 | May 2nd, 2017

In this episode of Startups For The Rest Of Us, Rob and Mike talk about how to rank number 1 for a high-volume organic keyword in under 3 months. Based on a case study posted by Moz.com, the guys give their opinions on the eight steps listed in the b...Show More
Episode 337 | Hacking (Customer) Acquisition with Sean Ellis

42:22 | Apr 25th, 2017

In this episode of Startups For The Rest Of Us, Mike interviews Sean Ellis, CEO at GrowthHackers, about hacking customer acquisition. Sean defines his coined term "growth hacker" and talks about some topics in his upcoming book that draws from exper...Show More
Episode 336 | Key Takeaways from MicroConf Vegas 2017

30:58 | Apr 18th, 2017

In this episode of Startups For The Rest Of Us, Rob and Mike reflect back on MicroConf Vegas 2017 and give you their key takeaways from both the starter and growth edition talks.
Episode 335 | Lessons Learned from Unbounce’s 5 Split Tests Across 2.3M Exit Overlay Visitors

24:12 | Apr 11th, 2017

In this episode of Startups For The Rest Of Us, Rob and Mike talk through an article by Unbounce about split testing their exit overlays. The guys give you a full walk through and their opinions on the findings of the article.
Episode 334 | Why some products fail and others succeed

29:29 | Apr 4th, 2017

In this episode of Startups For The Rest Of Us, Mike and Rob talk about why some products fail and others succeed. Based on a listener question they lists reasons for both sides while also revealing some old failed product ideas of their own.
Episode 333 | The Ultimate Guide to Email Sequences

28:25 | Mar 28th, 2017

In this episode of Startups For The Rest Of Us, Rob and Mike give their thoughts on the ultimate guide to email sequences. Based on an article they define an email sequence, discuss why you should create one, and list the different types of sequences...Show More
Episode 332 | A Prioritization Framework to Deal With Task Overload

36:10 | Mar 21st, 2017

In this episode of Startups For The Rest Of Us, Rob and Mike talk about a prioritization framework to deal with task overload. Based on a blog post by Anthony Eden, they discuss business problems and the purpose of creating a framework.
Episode 331 | Transitioning from Productized Services to SaaS with Brian Casel

36:32 | Mar 14th, 2017

In this episode of Startups For The Rest Of Us, Mike interviews Brian Casel, Founder of AudienceOps, about transitioning from productized services to SaaS. Brian discusses what AudienceOps was like 6 months into development, he touches on team manage...Show More
Episode 330 | Switching from Enterprise to the SMB Market, Staying Small Indefinitely, Dealing with Raises, and More Listener Questions

35:28 | Mar 7th, 2017

In this episode of Startups For The Rest Of Us, Rob and Mike talk about switching from enterprise to the SMB market, staying small indefinitely, dealing with raises, and take more listener questions.
Episode 329 | How to Make Your Customers Successful

25:42 | Feb 28th, 2017

In this episode of Startups For The Rest Of Us, Rob and Mike talk about how to make your customers successful. Just putting out a functioning app isn't enough, the guys talk through some points to help your customers navigate the ins and outs of you...Show More
Episode 328 | Updates on Drip and Bluetick

42:31 | Feb 21st, 2017

In this episode of Startups For The Rest Of Us, Rob and Mike give updates on Drip and Bluetick. Based on listener interest Rob dives into details on the continued growth and scaling and Mike talks about what areas he is focusing on to increase the nu...Show More
Episode 327 | Supporting 700+ services w/ Wade Foster

32:59 | Feb 14th, 2017

In this episode of Startups For The Rest Of Us, Mike interviews Wade Foster of Zapier, about supporting over 700 services. Wade gives a brief history of Zapier as well as how they went from zero to 1.5 million users in 5 years. He also shares some e...Show More
Episode 326 | Building a Local vs. a Remote Team

33:08 | Feb 7th, 2017

In this episode of Startups For The Rest Of Us, Rob and Mike talk about the pros and cons of having a remote versus local team. They also discuss a hybrid approach that Rob used with Drip that he believes is superior to either methods.
Episode 325 | Building a Killer Email Launch Sequence

30:40 | Jan 31st, 2017

In this episode of Startups For The Rest Of us, Rob and Mike talk about building a killer email launch sequence. Drawing from their collective experiences launching various books, software products, SaaS apps, and membership websites they discuss th...Show More
Episode 324 | Idea Validation & Risk Avoidance

26:38 | Jan 24th, 2017

In this episode of Startups For The Rest Of Us, Rob and Mike talk about idea validation and risk avoidance. They list 10 fundamental questions that need to be answered when starting a new product.
Episode 323 | Funding, Acquisitions, Firing and More Listener Questions

33:23 | Jan 17th, 2017

In this episode of Startups For The Rest Of Us, Rob and Mike talk about getting funding or acquisition offers, when to fire someone, and more listener questions.
Episode 322 | Sex & Software (An Interview with Brianna Wu)

39:51 | Jan 10th, 2017

In this episode of Startups For The Rest Of Us, Mike interviews Brianna Wu, founder of Giant Spacekat, about sex and software. They discuss many racial and gender issues that face the software community.
Episode 321 | How to Take Your SaaS Upmarket

32:44 | Jan 3rd, 2017

In this episode of Startups For The Rest Of Us, Rob and Mike talk about how to take your SaaS upmarket. Some of the steps they discuss include, raising prices, modifying your pricing page, asking for annual contracts, and how to give demos.
Episode 320 | Business Model Breakdown of Amazon Go

29:14 | Dec 27th, 2016

In this episode of Startups For The Rest Of Us, Rob and Mike do a business model breakdown of Amazon Go. They talk about the biggest challenges the store may face including security and delivery logistics. They also explore the technical and social i...Show More
Episode 319 | Questions about the Technical Side of SaaS

36:27 | Dec 20th, 2016

In this episode of Startups For The Rest Of Us, Rob and Mike answer listener questions about technical sides of SaaS. Some of the topics include pros and cons of including marketing website in main codebase, SaaS quality, and re-engaging a cold email...Show More
Episode 318 | Our Goals for 2017

37:54 | Dec 13th, 2016

In this episode of Startups For The Rest Of Us, Rob and Mike make their goals for 2017. In addition to setting their new goals, they also talk about last year's goals and how they did.
Episode 317 | Our Predictions for 2017

32:31 | Dec 6th, 2016

In this episode of Startups For The Rest Of Us, Rob and Mike make their predictions for 2017. They also look back on the previous year’s predictions and evaluate whether or not they were correct.
Episode 316 | Subscription Pricing Models? Challenge Accepted.

32:49 | Nov 29th, 2016

In this episode of Startups For The Rest Of Us, Rob and Mike talk about overcoming challenges with subscription pricing models. They dive into how to test selling subscription based products, deciding between one-time, monthly, or annually, how to ra...Show More
Episode 315 | On Attending Conferences, Opening a Bank Account, and Project Management Tools

36:40 | Nov 22nd, 2016

In this episode of Startups For The Rest Of Us, Rob and Mike talk about attending conferences, opening business bank accounts, project management tools, and more listener questions.
Episode 314 | Management Lessons for Founders

31:37 | Nov 15th, 2016

In this episode of Startups For The Rest Of Us, Rob and Mike talk about management lessons for founders. This episode is geared towards how to manage a team of people and discusses the two extremes of a highly involved micro-manager versus allowing ...Show More
Episode 313 | The Viability of SaaS, Cutting-edge Technologies, and More Listener Questions

29:00 | Nov 8th, 2016

In this episode of Startups For The Rest Of Us, Rob and Mike answer a number of listener questions including if SaaS is still viable for microprenuers, latest technology they are excited about, and some book recommendations.
Episode 312 | 9 Ways to Introduce New Ideas into Your Business

26:34 | Nov 1st, 2016

In this episode of Startups For The Rest Of Us, Rob and Mike talk about different ways to introduce new ideas into your business. These are ways to broaden your horizons as a business owner and learn how other people may be solving the same problem ...Show More
Episode 311 | What It’s Like Selling a $128k Side Project (With Guest Derrick Reimer)

27:23 | Oct 25th, 2016

In this episode of Startups For The Rest Of Us Rob interviews Derrick Reimer about the selling of his product Codetree. They discuss everything from the inception of the idea, to gaining traction, to launching, and finally the negotiation and sale.
Episode 310 | Indie.vc and a More Realistic Approach to Funding

29:19 | Oct 18th, 2016

In this episode of Startups For The Rest Of Us, Rob interviews Bryce Roberts of Indie.vc about their unique approach to funding startups and their terms. Rob shares his opinions on raising funding and angel investments.
Episode 309 | Updates on Bluetick.io & Drip

36:20 | Oct 11th, 2016

In this episode of Startups For The Rest Of Us, Rob and Mike give some updates on Bluetick and Drip. Mike gives some details of overcoming technical challenges and how he plans to shift his focus to a marketing. Rob talks about some of the changes t...Show More
Episode 308 | Work-work Balance, Living A Process-Based Life, and More Listener Questions

31:23 | Oct 4th, 2016

In this episode of Startups For The Rest Of Us, Rob and Mike discuss work-work balance, living a processed based life, angel investing, and answer more listener questions. Mike also gives an in depth update on his progress with BlueTick, and Rob help...Show More
Episode 307 | Is the Micropreneur Dream Still Alive?

24:29 | Sep 27th, 2016

In this episode of Startups For The Rest Of Us, Rob and Mike inspired by a listener question, talk about whether or not the Micropreneur dream is still alive. Some of the topics discussed include reasons to start a business, stages of micropreneurshi...Show More
Episode 306 | Mixing Subscription and One-time Pricing, Angel Investing, Options for Recurring Payments, and More Listener Questions

30:29 | Sep 20th, 2016

In this episode of Startups For The Rest Of Us, Rob and Mike answer some listener questions including mixing subscription and one time pricing, options for reoccurring payments, affiliate programs and more. Mike also gives some recent updates on his ...Show More
Episode 305 | Strategies for Taking Pre-orders for a New Product

34:05 | Sep 13th, 2016

In this episode of Startups For The Rest Of Us, Rob and Mike talk about how to take pre-orders for a new product. These are strategies that can be used to help gain interest and validate a product. They also discuss some motivations and benefits to...Show More
Episode 304 | From Bootstrapped to Funded and Back to Bootstrapped with Simon Payne

19:43 | Sep 6th, 2016

In this episode of Startups For The Rest Of Us, Rob talks to Simon Payne, a co-founder of Leadpages, about his journey from being a bootstrapped developer, to raising funding, and eventually moving on from Leadpages and developing his own product.
Episode 303 | Our Favorite Tabletop Games

30:10 | Aug 30th, 2016

In this episode of Startups For The Rest Of Us, Rob and Mike talk about their favorite table top games. Deviating from the typical topics, they change things up and reveal some games they enjoy as a personal hobby. They put the games into 3 different...Show More
Episode 302 | 8 Key Takeaways from MicroConf Europe 2016

28:09 | Aug 23rd, 2016

In this episode of Startups For The Rest Of Us, Rob and Mike discuss 8 key takeaways from MicroConf Europe 2016. A couple weeks after the conference they highlight some of their favorite points from the speaker's talks. Also detailed notes from the e...Show More
Episode 301 | Six Decision Making Tips for Entrepreneurs

18:13 | Aug 16th, 2016

In this episode of Startups For The Rest Of Us, Rob and Mike talk about decision making for entrepreneurs. They walk you through some decision making techniques and look at how they can help you make decisions faster and more efficiently.
Episode 300 | The 4 Unfair Advantages for Faster SaaS Growth

37:43 | Aug 9th, 2016

In this episode of Startups For The Rest Of Us, Rob and Mike talk live at MicroConf Europe about the four unfair advantages to faster SaaS growth. They also expand the topic to things that seem like unfair advantages but aren’t and how to improve yo...Show More
Episode 299.5 | Ten Lessons Every Startup Founder Should Learn from Bill Walsh

33:26 | Aug 2nd, 2016

In this episode of Startups For The Rest Of Us, Rob and Mike talk about a book by former head coach of the San Francisco 49ers Bill Walsh, about his standards of performance. Rob and Mike pull out 10 different points from the book that are most relev...Show More
Episode 299 | 7 Entrepreneurial Blind Spots

33:05 | Jul 26th, 2016

In this episode of Startups For The Rest Of Us, Rob and Mike talk about 7 entrepreneurial blind spots. They outline some areas that people can overlook but can potentially cause issues down the road. This topic was inspired by a case study Mike is pu...Show More
Episode 298 | A Startup Acquisition Story

49:54 | Jul 19th, 2016

In this episode of Startups For The Rest Of Us, Rob talks about the acquisition of his company Drip, by Leadpages. After finally closing the deal and making it public, Rob is able to talk about the thought process, negotiation timeline, and address s...Show More
Episode 297 | How to Charge for Startup Ideas (With Guest Ken Wallace)

31:10 | Jul 12th, 2016

In this episode of Startups For The Rest Of Us, Rob interviews Ken Wallace, of MastermindJam, about his new project Nugget. Nugget is a subscription based product that sends you startup ideas on a monthly basis. Ken talks about the origins of Nugget...Show More
Episode 296 | Launching 100 Projects in One Year

35:14 | Jul 5th, 2016

In this episode of Startups For The Rest Of Us, Mike interviews Justin Jackson about launching 100 projects in a year. Justin talks about the goals and idea behind his MegaMaker project. He talks about some of the products he has come up with and ho...Show More
Episode 295 | How to Get Your First 10 SaaS Customers

21:23 | Jun 28th, 2016

In this episode of Startups For The Rest Of Us, Rob and Mike talk about how to get your first 10 SaaS customers. They reference a ParseHub blog post about the beginning stages of their startup. Rob and Mike walk you through the steps of this article...Show More
Episode 294 | Back of the Envelope Business Model Test

28:31 | Jun 21st, 2016

In this episode of Startups For The Rest Of Us, Rob and Mike talk about back of the envelope business model test. This episode is loosely based on chapter 2 of the book, Scaling Lean: Mastering the Key Metrics for Startup Growth. Some of the points d...Show More
Episode 293 | The 6 Biggest Email Marketing Myths

31:45 | Jun 14th, 2016

In this episode of Startups For The Rest Of Us, Rob and Mike talk about the six biggest email marketing myths. The episode is put together around an unbounce.com blog post. Rob and Mike discuss whether they agree or disagree with the myths mentioned ...Show More
Episode 292 | Moving from One-time to Subscription Revenue, When Your Core Product Has Variable Costs, and More Listener Questions

33:02 | Jun 7th, 2016

In this episode of Startups For The Rest Of Us, Rob and Mike answer a number of listener questions on topics including moving from one-time to subscription revenue, when your core product has variable costs, and how to disrupt the current payment met...Show More
Episode 291 | Freemium, Asking for CC Up-front, and a Big Mistake First-time Founders Make (with Guest David Cancel)

28:22 | May 31st, 2016

In this episode of Startups For The Rest Of Us, Rob interviews David Cancel, of Drift, about whether or not to use freemium, innovating versus inventing, and the topic of asking for credit cards upfront. David also shares some upcoming topics that wi...Show More
Episode 290 | Public Speaking as a Sales Channel with Rachel Andrew

34:01 | May 24th, 2016

In this episode of Startups For The Rest Of Us, Mike interviews Rachel Andrew about public speaking as a sales channel. They discuss the advantages and disadvantages and challenges you will face as a public speaker. Rachel also shares some of her p...Show More
Episode 289 | A Short Guide to Online Presales for SaaS & Software

32:28 | May 17th, 2016

In this episode of Startups For The Rest Of Us, Rob and Mike give you a short guide to online presales for SaaS and software. Some of the topics they dive into include inbound leads, sales funnels, lead qualification, and general sales process for bu...Show More
Episode 288 | How to Choose and Test a Paid Marketing Channel

33:40 | May 10th, 2016

In this episode of Startups For The Rest Of Us, Rob and Mike discuss how to choose and test a paid marketing channel. They talk about the mindset and approach as well as criteria for making the right choice for your business.
Episode 287 | 5 High Leverage Areas Bootstrappers Should Focus On

30:26 | May 3rd, 2016

In this episode of Startups For The Rest Of Us, Rob and Mike talk about five different areas bootstrappers should focus their time on. You're not going to have time to do everything and some things should be a lower priority.
Episode 286 | Five Guidelines for Balancing Learning and Doing

25:07 | Apr 26th, 2016

In this episode of Startups For The Rest Of Us, Rob and Mike talk through five guidelines for balancing learning and doing. They help define when learning and consuming too much information can actually impede the progression of your business.
Episode 285 | How to Make Your First Hire

31:40 | Apr 19th, 2016

In this episode of Startups For The Rest Of Us, Rob and Mike talk about how to make your first hire. They discuss how to decide if you need to hire full-time or part-time, the pros and cons of each, and some tips on the hiring process.
Episode 284 | Key Takeaways from MicroConf 2016

30:10 | Apr 12th, 2016

In this episode of Startups For The Rest Of Us, Rob and Mike discuss several of their takeaways pulled from talks at MicroConf 2016.
Episode 283 | Stair-Stepping Into a Different Audience

29:57 | Apr 5th, 2016

In this episode of Startups For The Rest Of Us, Rob and Mike talk about how to stair-step into a new audience. They define what the stair step approach is, ways to get into a new market, and how to utilize your existing strengths on your new audien...Show More
Episode 282 | The Long, Slow SaaS Ramp of Death

35:33 | Mar 29th, 2016

In this episode of Startups For The Rest Of Us, Rob and Mike discuss the long, slow, SaaS ramp of death. They define it, tell you how to recognize it, share their own experiences with it, and give tips on how to get out of it using tactical and menta...Show More
Episode 281 | Tools You’ll Need for Your Bootstrapped Startup

35:43 | Mar 22nd, 2016

In this episode of Startups For The Rest Of us, Rob and Mike talk about tools you’ll need for your bootstrapped startup. They discuss the different options to choose from pertaining to the pre/post revenue stages of your business.
Episode 280 | The Productivity Project with Guest Chris Bailey

44:31 | Mar 15th, 2016

In this episode of Startups For The Rest Of Us, Rob interviews Chris Bailey, author of The Productivity Project. They discuss aspects of the book and Chris shares some of his personal experiences with productivity techniques both successful and unsuc...Show More
Episode 279 | How Google’s New Search Results Will Affect You

32:20 | Mar 8th, 2016

In this episode of Startups For The Rest Of Us, Mike interviews Dave Collins, SEO and internet marketing expert about Google’s new search results. They discuss how these recent changes will affect small business owners and what you should be doing to...Show More
Episode 278 | How to Build and Launch a Membership Website

35:14 | Mar 1st, 2016

In this episode of Startups For The Rest Of Us, Rob and Mike share their experience and give insight on steps to validate, build and launch a membership website. They also give tips on how to decide whether a membership site is the right platform for...Show More
Episode 277 | Five Ways to Structure Your Startup Mastermind

27:22 | Feb 23rd, 2016

In this episode of Startups For The Rest Of Us, Rob and Mike talk about five ways to structure your mastermind. They list some different formats to try and the pros and cons to each.
Episode 276 | Handling Failed Payments, Cold Calling, and Staying Accountable

37:20 | Feb 16th, 2016

In this episode of Startups For The Rest Of Us, Rob and Mike talk about handling failed payments, cold calling, and staying accountable. These topics come from more listener questions and Rob and Mike share their expertise and advice on the subjects.
Episode 275 | How to Influence Decision Makers on Your Pricing Page

27:29 | Feb 9th, 2016

In this episode of Startups For The Rest Of Us, Rob and Mike talk about how to influence decision makers on your pricing page. Inspired by a listener question they give you some tips on how to optimize for better conversion.
Episode 274 | How to Mentally & Technically Prepare For Your Launch (With Guest Derrick Reimer)

30:31 | Feb 2nd, 2016

In this episode of Startups For The Rest Of Us, Rob and guest Derrick Reimer of Drip, talk about how to mentally and technically prepare for your launch. They give you first hand advice from things they learned and experienced when launching a new fe...Show More
Episode 273 | Company Identity, Using Accountability Emails, and SaaS Project Management

29:46 | Jan 26th, 2016

In this episode of Startups For The Rest Of Us, Rob and Mike answer a number of listener questions including topics about company identity, using accountability emails, and SaaS project management.
Episode 272 | Planning For Your Imminent Demise

22:04 | Jan 19th, 2016

In this episode of Startups For The Rest Of Us, Rob and Mike discuss a listener question about planning for your imminent demise. They talk about how to prepare for the worst and give examples of things they have put in place themselves.
Episode 271 | Lessons Learned Analyzing 250 SaaS Pricing Pages

34:25 | Jan 12th, 2016

In this episode of Startups For The Rest Of Us, Rob and Mike talk about lessons learned analyzing 250 SaaS pricing pages. They give their opinions and takeaways on the article and how it may apply to smaller size SaaS businesses/products.
Episode 270 | Our Predictions for 2016

30:25 | Jan 5th, 2016

In this episode of Startups For The Rest Of Us, Rob and Mike make their predictions for 2016, forecasting bootstrapping related topics as well as the greater technology space.
Episode 269 | Our Goals for 2016 (Plus We Review our 2015 Goals)

30:45 | Dec 29th, 2015

In this episode of Startups For The Rest Of Us, Rob and Mike review their 2015 goals and talk about whether or not they were able to achieve them and the reasons to why they were successful or not. They also set their new goals for the upcoming year.
Episode 268 | How to Set Annual Goals

29:25 | Dec 22nd, 2015

In this episode of Startups For The Rest Of Us, Rob and Mike talk about setting your yearly goals and some processes to use in order to make sure you meet those goals.
Episode 267 | How to Structure Your SaaS Support Team

36:19 | Dec 15th, 2015

startups, email support, support team, knowledge base, live chat
Episode 266 | How to Cope with Hard Times

31:55 | Dec 8th, 2015

In this episode of Startups For The Rest Of Us, Rob and Mike talk about some of the hard times they have come across in their entrepreneurial careers. They also give a list of eight coping strategies to help with these hardships.
Episode 265 | The Absolute Bare Minimum You Should Know About Segmenting Your Email List

34:13 | Dec 1st, 2015

In this episode of Startups For The Rest Of Us, Rob and Mike talk about the bare minimum you should know about segmenting your email list. They discuss the different stages your customers can be categorized as and how to target them specifically in o...Show More
Episode 264 | How to Identify New Product Ideas

27:03 | Nov 24th, 2015

In this episode of Startups For The Rest Of Us, Rob and Mike talk about how to identify new product ideas. They discuss some of the different stages you will encounter while researching a new business idea and some techniques to get the most out of i...Show More
Episode 263 | Per User Pricing for SaaS, Drip Email Sequences for Freemium, and SaaS Subscription vs. Commission Pricing

34:18 | Nov 17th, 2015

In this episode of Startups For The Rest Of Us, Rob and Mike take a group of listener questions including Per User Pricing for SaaS, Drip Email Sequences for Freemium, and SaaS Subscription vs. Commission Pricing.
Episode 262 | 13 Signs You Should Kill an Idea You’re Validating

28:49 | Nov 10th, 2015

In this episode of Startups For The Rest Of Us, Rob and Mike make a list of 13 signs you should kill an idea you’re validating. These are different signals that can be negative to the idea actually working.
Episode 261 | Interview with Nathan Chan of Foundr Magazine

28:42 | Nov 3rd, 2015

In this episode of Startups For The Rest Of Us, Rob interviews Nathan Chan of Foundr Magazine about his journey to success and what he has learned along the way.
Episode 260 | What is the One Metric That Matters?

24:48 | Oct 27th, 2015

In this episode of Startups For The Rest Of Us, Rob and Mike talk about the one metric that matters. The idea of focusing on one metric at a time, the metric that is helping move your business forward.
Episode 259 | Making Your First $2k from Products, Whether to Look For a Co-Founder, Rehabbing an Existing Product, and More Listener Questions

32:49 | Oct 20th, 2015

In this episode of Startups For The Rest Of Us, Rob and Mike take a number of listener questions including talking about making your first $2k from products, whether to look for a Co-Founder, and rehabbing an existing product.
Episode 258 | 9 Common A/B Testing Mistakes

22:21 | Oct 13th, 2015

In this episode of Startups For The Rest Of Us, Rob and Mike talk about the common mistakes people make when A/B testing.
Episode 257 | Mistakes Founders Make in Getting Traction

36:45 | Oct 6th, 2015

In this episode of Startups For The Rest Of Us, Mike interviews Gabriel Weinberg, founder of DuckDuckGo, about the mistakes founders make in getting traction. They also discuss Gabriel’s new book “Traction: How Any Startup Can Achieve Exposlive Custo...Show More
Episode 256 | The 10 Elements of Highly Effective SaaS Landing Pages

32:07 | Sep 29th, 2015

In this episode of Startups For The Rest Of Us, Rob and Mike put together a list of the most common things that are working and effective for SaaS landing pages.
Episode 255 | Moving on From AuditShark

39:39 | Sep 22nd, 2015

In this episode of Startups For The Rest Of Us, Rob and Mike talk about Mike’s decision to move on from AuditShark. They discuss events and reasons leading up to Mike’s decision as well as lessons learned along the way.
Episode 254 | Planning Your Move from Day Job to Product

33:28 | Sep 15th, 2015

In this episode of Startups For The Rest Of Us, Rob and Mike talk about planning your move from day job to product. They give you seven milestones to follow to help you get closer to working from your business full time.
Episode 253 | Key Takeaways from MicroConf Europe 2015

26:27 | Sep 8th, 2015

In this episode of Startups For The Rest Of Us, Rob and Mike talk about their takeaways from Microconf Europe 2015.
Episode 252 | The Unconventional MVP with Jesse Mecham

32:53 | Sep 1st, 2015

In this episode of Startups For The Rest Of Us, Mike interviews Jesse Mecham about the unconventional MVP. Jesse talks about his background and company as well as his first product he put out in the market.
Episode 251 | Email Marketing Demystified with Matthew Paulson

34:22 | Aug 25th, 2015

In the episode of Startups For The Rest Of Us, Mike interviews Matthew Paulson, founder of marketbeat.com, about email marketing. They also discuss his upcoming book “Email Marketing Demystified”.
Episode 250 | 10 Ways to Use Engineering as Marketing

25:16 | Aug 18th, 2015

In this episode of Startups For The Rest Of Us, Rob and Mike talk about 10 ways to use engineering as marketing. They define engineering as marketing and discuss how it can help generate awareness of your company and product.
Episode 249 | Finding Your Competitors’ Customers, Pre-validating a WordPress Plugin, How to Hire a CTO, and More Listener Questions

32:12 | Aug 11th, 2015

In this episode of Startups For The Rest Of Us, Rob and Mike talk about finding your competitors’ customers, pre-validating a WordPress plugin, how to hire a CTO, and they answer more listener questions.
Episode 248 | 14 Ideas for High Impact Lead Magnets

31:11 | Aug 4th, 2015

In this episode of Startups For The Rest Of Us, Rob and Mike talk about 14 ideas for high impact lead magnets. They discuss the types of things you can offer in exchange for email addresses.
Episode 247 | Focusing on People vs. Process

20:15 | Jul 28th, 2015

In this episode of Startups For The Rest Of Us, Rob and Mike discuss valuing people versus process. They dive into the question whether you have to hire exception people or run your business based on process.
Episode 246 | 9 Reasons Why People Won’t Buy Your Product (And How to Fix Them)

32:28 | Jul 21st, 2015

In this episode of Startups For The Rest Of Us, Rob and Mike talk about reasons people won’t buy your product and how to fix it. They discuss common objections people have about products and why it prevents them from making a purchase.
Episode 245 | Tips for Fighting Stress and Anxiety as a Founder

29:38 | Jul 14th, 2015

In this episode of Startups For The Rest Of Us, Rob and Mike talk about tips for fighting stress and anxiety as a founder.
Episode 244 | Competition, Transparency and Funding with Baremetrics Founder Josh Pigford

35:10 | Jul 7th, 2015

In this episode of Startups For The Rest Of Us, Rob interviews Josh Pigford, the founder of baremetrics about competition, transparency, and funding.
Episode 243 | The Tools We Use to Run Our Startups

35:04 | Jun 30th, 2015

In this episode of Startups For The Rest Of Us, Rob and Mike talk about the different tools they use to run their startups.
Episode 242 | Startup Accelerators, Working On vs Working In Your Business and Hiring a Developer as a Non-Technical Founder

28:46 | Jun 23rd, 2015

In this episode of Startups For The Rest Of Us, Rob and Mike answer questions about accelerators, the difference between working on and in your business, and the benefits of transparency.
Episode 240 | Podcasts for Startup Founders

29:52 | Jun 9th, 2015

Podcasts,founders,startups,tactical, motivational, Entertainment, Exposure
Episode 239 | Email List Building From Zero to 1,000: Part II

37:01 | Jun 2nd, 2015

In this episode of Startups For The Rest Of Us, Rob and Mike continue their discussion on e-mail list building zero to 1,000. They talk about the best approaches that they see working today for people trying to build a product list or launch list.
Episode 238 | Email List Building From Zero to 1,000: Part I

23:39 | May 26th, 2015

In this episode of Startups For The Rest Of Us, Rob and Mike do a short series on e-mail list building from zero to a thousand. They talk about how to build an e-mail list and some of the different strategies that you can use to take it through the d...Show More
Episode 237 | The Biggest Roadblocks to Your Success

23:11 | May 19th, 2015

Goals, success, focus, timelines, community
Episode 236 | Making a Full-Time Income With Online Training

36:34 | May 12th, 2015

thunderclap campaign, info products, online training courses
Episode 235 | When Is It Time To Level Up?

24:46 | May 5th, 2015

Leveling up, growth, product maturity, stair step approach,
Episode 234 | Eight Things We Wish We Knew When We Started Out

27:08 | Apr 28th, 2015

paperclick, thunderclap campaign, display advertising, content marketing, WP engine, outbound email,
Episode 233 | 7 Takeaways from MicroConf Vegas 2015

22:20 | Apr 21st, 2015

In this episode of Startups For The Rest Of Us, Rob and Mike discuss their seven takeaways from MicroConf 2015.
Episode 232 | How to Design a Killer Client Demo

31:28 | Apr 14th, 2015

In this episode of Startups For The Rest Of Us, Rob and Mike talk about how to design a killer client demo. They put together a basic four step outline that will help you take your customer to the next step.