Supply chains: Smart cars - for iPod/iPhone Podcast
1) Supply chains: Smart cars
A short introduction to this album
2) Transcript -- Supply chains: Smart cars
A short introduction to this album
3) Smart thinking
Introducing the funky customisable Smart car, the result of a partnership between Mercedes and Swatch watches
4) Transcript -- Smart thinking
Introducing the funky customisable Smart car, the result of a partnership between Mercedes and Swatch watches
5) Smartville
How the innovations continue at Smart's factory, and how the brand image is built
6) Transcript -- Smartville
How the innovations continue at Smart's factory, and how the brand image is built
7) Behind the brand
The radical re-thinking of the car assembly process and its supply chain, along with 12 on site component suppliers
8) Transcript -- Behind the brand
The radical re-thinking of the car assembly process and its supply chain, along with 12 on site component suppliers
9) Innovating the aftermarket
The servicing and selling of Smart cars to customers is also revolutionised, combining the best of Swatch and Mercedes' brand values
10) Transcript -- Innovating the aftermarket
The servicing and selling of Smart cars to customers is also revolutionised, combining the best of Swatch and Mercedes' brand values