Market, Sales and Client Relationships Podcast
1) Sales Behaviour Links to Sales Success
This research explores what it is that good sales people do in sales meetings and how that differs from what happens in unsuccessful sales meetings.
2) Customer Focus - Making it Happen
Graham Clark on the simple equation; good customer service equals good business.
3) Professor Paul Baines on Marketing
Imagine you had the opportunity to teach your marketing module from within the marketing department of a top company? This third edition of Marketing maintains the fresh and practice- focused appro...Show More
4) Managing Channels for Key Accounts
Mark Stanton, Key Account Director at Trend Control Systems explains how the organisation is developing its brand to supply products, service and support to end users as joint propositions with channe...Show More
5) Delivering and Managing Global Customers through Channel Partnerships
Martin Snell, Global Channel Business Manager at BP talks about Castrol Lubricants’ 10 year plan which focuses on their route to market via select distributors and strategic relationships with origina...Show More
6) Experience personalisation at The Money Advice Service
Guy Shone, Head of Consumer & Market Insight explains how The Money Advice Service is listening to customers and reflecting their voices within the solutions it provides in order to develop the financ...Show More
7) Adapting to a Social World: Insurance
Stephen Mitchell, Digital Strategy Director explains how Aviva has been developing its digital strategy over the past year. Their dedicated Digital Response Unit demonstrates Aviva's commitment to cus...Show More
8) Understanding What Customers Value
Anne Bruggink, Global Head of Service Delivery & Operations at Electrocomponents plc describes the relationships their B2B and B2C customers expect to build through which they can gain extra value for...Show More
9) Experience ttransformation at RBS
Steve Whitty of Royal Bank of Scotland, describes how he has been able to bring tools and techniques across to the banking sector from his background in building safety critical aircraft, in order to ...Show More
10) Better Customer Insight in Real Time
Dr Emma Macdonald and Professor Hugh Wilson have been working with a number of leading companies over the past two years on a new research tool ‘real-time experience tracking’ (RET) that helps compani...Show More