The 10 Best Under the Influence with Terry O'Reilly Podcast Episodes
1) S3E06 (Archive) - Marketing The Olympics
From the Digital Box Set: This week, we look at the big-money world of Olympic advertising. From the very first Olympic sponsors in 1896, we'll track the ever increasing presence of advertising in the...Show More
2) S11E03 - Long Overdue: The Creative Boom of Library Marketing
This week, we look at the ways libraries market themselves. If you think libraries are quiet, you’ve got another thing coming. We’ll talk about a library video series that played like a TV cop show - ...Show More
3) S9E10 - Come Fly With Me: Airports Are Now Brands
This week, we explore how airports are now becoming brands. You may not know it, but airports compete against each other for business. That intense rivalry has led to the complete transforma...Show More
4) S1E20 (Archive) - Sorry Seems To Be The Smartest Word: When Brands Apologize
From the Digital Box Set: Over the lifetime of a company, mistakes happen. When those mistakes cause damage, it's appropriate for a brand to apologize. Yet, it rarely happens. This week, we look at th...Show More
5) S9E06 - Set Jetting: Film Locations As Tourism Marketing
This week, we look at the phenomenon of Set Jetting. That’s when tourists flock to a city to see the sets and locations where their favourite TV shows and movies are filmed. Some towns have embra...Show More
6) S9E13 - Lend Us Your Ears: The Intimate Art of ASMR Marketing
This week, we explore the quiet world of ASMR marketing. ASMR stands for Autonomous Sensory Meridian Response. It’s a new form of marketing that creates a calming feeling...Show More
7) S9E04 - Sound + Vision: Album Covers As Marketing
This week on Under the Influence, we analyze album covers as marketing. We’ll look at a world famous record cover that was almost ruined by a zipper, why flights at Heath...Show More
8) S8E01 - Jumping The Shark: Spokesperson Disasters
This week, we look at spokesperson disasters. Hiring a celebrity spokesperson is an advertising strategy many brands can only dream of. But famous names don’t come cheap. From Oprah Winfrey, to G...Show More
9) S1E14 (Archive) - Mascots
From the Digital Box Set: This episode looks at the wacky world of advertising mascots. The ad industry has a long history with mascots, as they are some of the most enduring advertising symbols of al...Show More
10) S8E06 - The Pompatus of Skippy: Brand Names In Songs
This week, we look at the use of brand names in songs. Sometimes lyrical mentions lead to major brand success. Other times, to lawsuits and bans. But the stories behind each are fa...Show More