S1E20 (Archive) - Sorry Seems To Be The Smartest Word: When Brands Apologize
Under the Influence with Terry O'Reilly ›26:27 | May 19th, 2012
From the Digital Box Set: Over the lifetime of a company, mistakes happen. When those mistakes cause damage, it's appropriate for a brand to apologize. Yet, it rarely happens. This week, we look at th...Show More
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mm recommended:Oct 6th, 2020
Interesting episode about how brands apologize when they screw up. From hyper-personalized music videos about a tampon screw-up to a candid CEO apology on rogue pizza employees, get into the science of corporate apologies. Super interesting how when a CEO quotes the company's mission and vision, the...Show More
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