S3E06 (Archive) - Marketing The Olympics
Under the Influence with Terry O'Reilly ›29:42 | Feb 9th, 2014
From the Digital Box Set: This week, we look at the big-money world of Olympic advertising. From the very first Olympic sponsors in 1896, we'll track the ever increasing presence of advertising in the...Show More
Recommendations
epekilis recommended:Jun 21st, 2019
Traces the increasing importance of marketing revenue to the Olympics. Did you know that there used to be Olympic metals for the arts until 1948? Prizes were awarded for painting, sculpture and architecture inspired by sport. Arts were only dropped from the Olympics when it was decided that the a...Show More
mmJul 8th, 2019
@epekilis This sounds so good. Adding to my listen list.