Business Management & Marketing

Social Pros Podcast

Jay Baer and Convince & Convert

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Social Pros shines the spotlight on social media practitioners, people doing the real work for real companies. Each episode includes insights from a leading social media strategist plus current trends and ideas in the social media industry, discussed...Show More

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What Seth Godin Thinks About the State of Social Media

40:14 | Mar 1st

Seth Godin, author of This Is Marketing, joins the Social Pros Podcast to discuss the current state of social marketing and the importance of consistency over authenticity.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments:...Show More

Can Social Media Succeed Without a Big Dose of Humanity?

38:27 | Feb 22nd

Mark Schaefer, Executive Director of Schaefer Marketing Solutions LLC and author of Marketing Rebellion, joins the Social Pros Podcast to discuss humanity in business and helping people belong.   Special thanks to our sponsors: Salesforce Marketing ...Show More

Introducing The Talk Triggers Show

06:49 | Feb 15th

Jay Baer, Founder of Convince & Convert and Co-Host of the Social Pros Podcast, gives a sneak peek at his all-new show Talk Triggers.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Am...Show More

How Personal Tragedy Illuminated Business Empathy

43:13 | Feb 8th

Minter Dial, Author of Heartificial Empathy, joins the Social Pros Podcast to discuss his new book and the ways A.I. can help businesses interact with more empathy.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to ...Show More

Non-Obvious 2019 Trends for Social Media and Beyond

34:30 | Feb 1st

Rohit Bhargava, Founder and Chief Trend Curator of Non-Obvious Company, returns to the Social Pros Podcast to discuss the non-obvious 2019 trends as well as how to market successfully on a small business budget.   Special thanks to our sponsors: Sal...Show More

What Makes Real People Care About Your Social Media

40:41 | Jan 25th

Andy Sernovitz, CEO of SocialMedia.org, joins the Social Pros Podcast to discuss the core elements of a successful social media community and getting real people to talk about your brand.   Special thanks to our sponsors: Salesforce Marketing Cloud ...Show More

How to Turn Customer Complaints Into Winning Social Media Content

33:22 | Jan 18th

Lindsey Hancock, Owner of Brand Vixen, joins the Social Pros Podcast to discuss her time at Big Ass Fans and how she was able to turn customer complaints into positive support.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Mome...Show More

How to Activate Employees With a Show-and-Tell Social Media Strategy

36:54 | Jan 11th

Eileen Burmeister, Communications Consultant at Arizona Public Service, joins the Social Pros Podcast to discuss empowering employees for photo storytelling in social.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How ...Show More

How to Unlock Massive Social Ad Improvements With Artificial Intelligence

34:32 | Jan 4th

RJ Talyor, CEO and Founder of Pattern89, joins the Social Pros Podcast to discuss the value of artificial intelligence when improving your social ad strategy.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create...Show More

10 Key Social Media Lessons From 51 Podcast Episodes

41:12 | Dec 28th, 2018

In this special year-end episode of the Social Pros Podcast, Jay and Adam revisit highlights from their top ten episodes from 2018.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaz...Show More

How to Use Social to Convince You to Watch TV Through Your Headphones

31:59 | Dec 21st, 2018

Tal Hayat, VP of Marketing and Consumer Strategy, and Nick Ferry, Marketing Associate at Tunity, join the Social Pros Podcast to discuss the ways Tunity is using social to build customer awareness and loyalty.   Special thanks to our sponsors: Sales...Show More

Make Your Social Soar With These Laws of Brand Storytelling

38:27 | Dec 14th, 2018

Jessica Gioglio, co-author of The Laws of Brand Storytelling, joins the Social Pros Podcast to discuss the necessity and the evolution of brand storytelling.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create ...Show More

How to Use Authenticity to Become an Iconic Business

33:12 | Dec 7th, 2018

Scott McKain, Founder and CEO of Distinction Institute, joins the Social Pros Podcast to discuss the connection between authenticity and being an iconic business.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Cr...Show More

How Purple Became the Most Effective Advertiser on Facebook

30:13 | Nov 30th, 2018

Alisa Gammon, Social Advertising Director at Purple, joins the Social Pros Podcast to discuss balancing creativity with targeting for successful social advertising.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to ...Show More

How to Create a Social Media Attention System

42:10 | Nov 23rd, 2018

Neen James, keynote speaker and author, joins the Social Pros Podcast to discuss the value of developing your own attention system.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaz...Show More

Social Media Lessons from the Performance Marketing Revolution

41:58 | Nov 16th, 2018

Robert Glazer, Founder and CEO of Acceleration Partners, joins the Social Pros Podcast to discuss performance marketing and how it fits into your social strategy.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Cr...Show More

Why Michael Stelzner Says Less Is Now More in Social Media

54:00 | Nov 9th, 2018

Michael Stelzner, CEO and Founder of Social Media Examiner, joins the Social Pros Podcast to discuss building better social media practices based on meaningful data.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to...Show More

4 Questions You Must Answer to Succeed on YouTube in 2019

50:58 | Nov 2nd, 2018

Owen Hemsath, better known as consultant and speaker Owen Video, joins the Social Pros Podcast to discuss all things video strategy and YouTube.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Mark...Show More

How Holiday World Uses Social to Delight Roller Coaster Fans

53:10 | Oct 26th, 2018

Paula Werne, Director of Communications at Holiday World and Splashin’ Safari, joins the Social Pros Podcast to discuss the importance of responding to customers through social.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Mom...Show More

Why Your People Are the Secret to B2B Social Media Wins

41:36 | Oct 19th, 2018

Michael Brito, Executive Vice President of Zeno Group, joins the Social Pros Podcast to discuss B2B social media and social listening.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to A...Show More

Why Social Media Best Practices Are Making You Worse, Not Better

44:26 | Oct 12th, 2018

Jay Acunzo, Founder of Unthinkable media, joins the Social Pros Podcast to discuss moving beyond best practices and his new book Break the Wheel.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Mar...Show More

How Social Media and Word of Mouth Turn Customers Into Marketers

47:07 | Oct 5th, 2018

Jay Baer, Founder of Convince & Convert and co-author of Talk Triggers, joins the Social Pros Podcast to discuss his new book and word of mouth marketing.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Ins...Show More

How To Generate 70x ROAS With Your Social Ads

43:48 | Sep 28th, 2018

Michael Melaro, Sr. Director of Retail Performance, and Kate Wolcott Rizzo, Sr. Creative Manager, of The Wellsville Group, join the Social Pros Podcast to discuss maximizing the return on social ads.   Special thanks to our sponsors: Salesforce Mark...Show More

A Special Preview of Talk Triggers By Jay Baer and Daniel Lemin

06:18 | Sep 25th, 2018

In this bonus episode of the Social Pros Podcast, Jay Baer presents a special preview of the audiobook for Talk Triggers. Buy Talk Triggers here!

Why You Can't Reverse Engineer Social Media Success

44:28 | Sep 21st, 2018

Srinivas Rao, Founder/Chief Creative Instigator at Unmistakable Creative, joins the Social Pros Podcast to discuss creativity and his new book An Audience of One: Reclaiming Creativity for Its Own Sake.   Special thanks to our sponsors: Salesforce M...Show More

Why Live Streaming Is the Best Way to Connect With Heart

51:49 | Sep 14th, 2018

Chris Strub, CEO of I Am Here LLC, joins the Social Pros Podcast to discuss the connective power of live streaming.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers...Show More

How Hilton's Social Media Center of Excellence Keeps Guests Coming Back

39:22 | Sep 7th, 2018

Sabrina Callahan, Director of Social Media & Planning & Integration at Hilton Worldwide, joins the Social Pros Podcast to discuss Hilton’s social media center and building brand loyalty.   Special thanks to our sponsors: Salesforce Marketing Cloud (...Show More

Is the Best Social Media Metric Making People Care About Something?

44:40 | Aug 31st, 2018

Cassie Roma, Head of Content Marketing at The Warehouse Group, joins the Social Pros Podcast to discuss social storytelling that makes people care.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired M...Show More

How Influencer Marketing Powers B2B Social Media

38:30 | Aug 24th, 2018

Neal Schaffer, CEO & Principal Social Media Strategy Consultant at Maximize Your Social, joins the Social Pros Podcast to discuss influencer marketing and social selling in B2B.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Mom...Show More

How Brian Fanzo Combines Real-Time and Right-Time Social Media

54:02 | Aug 17th, 2018

Brian Fanzo, Founder & CEO of iSocialFanz LLC, joins the Social Pros Podcast to discuss real-time social and account takeovers.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Yo...Show More

How to Dominate Facebook Ads Without Being a Spammy Marketer

46:21 | Aug 10th, 2018

Amanda Bond, Owner of The Ad Strategist, joins the Social Pros Podcast to discuss building audiences and giving value through organic posts and Facebook ads.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create ...Show More

Why the Cisco Talent Brand Program in Social Is So Fabulous

52:01 | Aug 3rd, 2018

Carmen Collins, Sr. Social Media & Talent Brand Manager at Cisco, joins the Social Pros Podcast to discuss building a successful talent brand through social.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create ...Show More

Why Social Media Crisis Management Has Changed Forever

39:36 | Jul 27th, 2018

Bruce Kennedy, Social Media Manager at Cision, joins the Social Pros Podcast to discuss the current state of PR and crisis management.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to A...Show More

Why You Need 3 Different Instagram Strategies

35:23 | Jul 20th, 2018

Jenn Herman, Social Media Consultant & Trainer at Jenn’s Trends, joins the Social Pros Podcast to discuss strategies for the micro-platforms within Instagram.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create...Show More

Is Artificial Intelligence Overblown in Social Media Circles?

44:47 | Jul 13th, 2018

Tushar Patil, Founding Partner at Idealyst, joins the Social Pros Podcast to discuss social at an enterprise level and the current state of A.I.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Mark...Show More

Is Influencer Marketing Better for Content or Clicks

37:34 | Jul 6th, 2018

Daniel Schotland, COO at Linqia, joins the Social Pros Podcast to discuss the ins and outs of successful influencer marketing and why it all comes down to content.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to C...Show More

How the Biggest Maker of Office Supplies Sells Staplers With Social

45:08 | Jun 29th, 2018

Ted Fay, Vice President of Digital Marketing at ACCO Brands, joins the Social Pros Podcast to discuss how a century old brand builds a social presence from scratch in 2018.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments:...Show More

How Lids Uses Social to Amplify Sports Passion

42:05 | Jun 22nd, 2018

Matthew Thompson, Social Media Manager at Lids, joins the Social Pros Podcast to discuss the way Lids engages with an audience as polarized as sports fans and how social is the frontline of business today.   Special thanks to our sponsors: Salesforc...Show More

Why LinkedIn Is Not Your Resume

58:22 | Jun 15th, 2018

Melonie Dodaro, Author and CEO of Top Dog Social Media, joins the Social Pros Podcast to discuss moving beyond the resume and unlocking LinkedIn as an invaluable tool for building substantial relationships and securing sales.   Special thanks to our ...Show More

Will Influencer Marketing and Affiliate Marketing Join Forces?

45:57 | Jun 8th, 2018

Priest Willis, Sr Global Performance Partnerships Marketing Manager at Lenovo, joins the Social Pros Podcast to discuss having an effective affiliate marketing program and turning influencers into long term affiliates.   Special thanks to our sponsor...Show More

Is Your Job Ready for the Future of Social Analytics?

45:41 | Jun 1st, 2018

Chuck Hemann, Head of Analytics at W2O Group, joins the Social Pros Podcast to discuss the current state of social analytics and where it is heading.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired...Show More

How Brandwatch Moves Social Listening From So What to Now What

40:44 | May 25th, 2018

Will McInnes, Chief Marketing Officer at Brandwatch, joins the Social Pros Podcast to discuss the current state of social listening and how businesses should respond to data.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moment...Show More

How to Build Human Connections through Analytics

47:17 | May 18th, 2018

Mikael Dia, CEO/Founder of Funnelytics, joins the Social Pros Podcast to discuss meaningful analytics and using that data to build a loyal community.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired...Show More

Why the Best Social Media Ideas Sound Terrible at First

44:06 | May 11th, 2018

Sarah O’Grady, Head of Global Social Strategy at Lenovo, joins the Social Pros Podcast to discuss taking risks with content and turning employees into advocates.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Cre...Show More

Why the Relationship Between Branding and Social is More Critical Than Ever

43:45 | May 4th, 2018

Nick Westergaard, Author and Chief Brand Strategist at Brand Driven Digital, joins the Social Pros Podcast to discuss all things branding and why it is so much more than a marketing term.   Special thanks to our sponsors: Salesforce Marketing Cloud ...Show More

How the Houston Texans Engage Fans 365 Days per Year

45:35 | Apr 20th, 2018

Eric SanInocencio, Senior Director of Social Media for the Houston Texans, joins the Social Pros Podcast to discuss getting the most out of limited opportunities for content.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moment...Show More

Exactly What to Say in Social Media

40:26 | Apr 13th, 2018

Phil M Jones, President and CEO of Philmjones International, joins the Social Pros Podcast to discuss ways to create more successful opportunities through conversation.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How...Show More

How to Harness the Power of Social so You Never Lose a Customer

51:58 | Apr 6th, 2018

Joey Coleman, Chief Experience Composer at Design Symphony, joins the Social Pros Podcast to discuss ways to drastically improve customer retention through social media.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: Ho...Show More

How To Create Social Content that Stops Thumbs

39:40 | Mar 30th, 2018

Dooley Tombras, EVP, The Tombras Group, joins the Social Pros Podcast to discuss raising the standard of creative content to increase sales.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketin...Show More

How Calgary Stampede Uses 2,300 Volunteers to Boost Social Media Success

43:38 | Mar 23rd, 2018

Phil Moad, Digital Marketing Lead at Calgary Stampede, joins the Social Pros Podcast to discuss promoting large scale events and the important role of volunteers.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Cr...Show More

Why Your Employees are Your Greatest Social Media Assets

38:08 | Mar 16th, 2018

Jorgen Sundberg, Employer Brand Consultant & CEO at Link Humans, joins the Social Pros Podcast to discuss the important role of your employees in social media.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Creat...Show More

Why Agorapulse is Testing Social Marketing Experiments For You

45:59 | Mar 9th, 2018

Lisa Kalner Williams, Product Marketing Manager at Agorapulse, joins the Social Pros Podcast to discuss using the scientific method to test social marketing experiments.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: Ho...Show More

How To Make Social Videos Worth Watching

45:19 | Mar 2nd, 2018

George B. Thomas, Hubspot and Inbound Trainer at IMPACT, joins the Social Pros Podcast to discuss how to make better, more intentional social videos.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired...Show More

How to Turn Your Personal Brand Into a Business

45:53 | Feb 23rd, 2018

Chris Ducker, founder of Youpreneur, joins the Social Pros Podcast to discuss building a business around your personal brand.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your...Show More

How Authors and Podcasters Market Through Social

1:04:19 | Feb 16th, 2018

In this special episode of the Social Pros Podcast, Jay and Adam speak with a wide range of authors, podcasters, and former co-hosts to discuss how they build businesses through social media and beyond.   Special thanks to our sponsors: Salesforce M...Show More

The Role of Social in B2B and B2C

38:12 | Feb 9th, 2018

In this special episode of the Social Pros Podcast, Jay and Adam speak with a wide range of guests to discuss the importance of social and where it might be heading in the coming year.   Special thanks to our sponsors: Salesforce Marketing Cloud (Ma...Show More

How Public Relations Succeeds in a Social Media World

43:55 | Feb 2nd, 2018

Heather Whaling, President/Founder of Geben Communication, joins the Social Pros Podcast to discuss the evolution of public relations and how to succeed in social media.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: Ho...Show More

How Foundr Built an Entrepreneurial Empire with Instagram

46:52 | Jan 26th, 2018

Nathan Chan, CEO and Publisher of Foundr, joins the Social Pros Podcast to discuss powerful strategies for organic social media growth.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to ...Show More

New Strategies for Today's Social Media Landscape

49:28 | Jan 19th, 2018

Jay Baer, Founder of Convince & Convert, and Adam Brown, Executive Strategist at Salesforce, discuss how social media has changed in the past year and give predictions for the coming year.   Special thanks to our sponsors: Salesforce Marketing Cloud...Show More

How to Use Social to Amplify Earned Media

47:44 | Jan 12th, 2018

Erik Huddleston, CEO of TrendKite, joins the Social Pros Podcast to discuss the evolution of PR and amplifying earned media through social.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing...Show More

How Location-Based Social Chatter Unlocks Your Fans

45:36 | Jan 5th, 2018

Carlos Garcia, CEO of HYP3R, joins the Social Pros Podcast to discuss how your business can use location data to elevate customer experiences.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Market...Show More

Bonus Episode: Invisibility, Availability, and Readability!

31:33 | Dec 22nd, 2017

On this episode of the Experience This! Show, Dan Gingiss & Joey Coleman look at everything that goes into providing an exceptional customer experience, from making a positive impact when your customers contact support to the crucial element of face ...Show More

Seize the Future with These Non-Obvious 2018 Trends

47:31 | Dec 18th, 2017

Rohit Bhargava, Founder and Chief Trend Curator at Non-Obvious Company, joins the Social Pros Podcast to discuss some of the trends of the past year that you may not have noticed.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic M...Show More

The Social Media Success Ingredient You Mostly Ignore

46:02 | Dec 8th, 2017

Bernhard Schroeder, Clinical Lecturer at San Diego State University and Author, joins the Social Pros Podcast to discuss connecting with millennials and building a solid brand image.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magi...Show More

Twitter Power User Secrets Revealed

37:33 | Dec 1st, 2017

Madalyn Sklar, Social Media and Digital Marketing Strategist, joins the Social Pros Podcast to discuss the most powerful ways to optimize Twitter for your business. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Cr...Show More

Humanity is More Important Than Data in Social Media

50:22 | Nov 24th, 2017

Mark Schaefer, Executive Director of Schaefer Marketing Solutions, joins the Social Pros Podcast to discuss all things Twitter, including how to develop a human presence and inspire customers by elevating your employees. In This Episode How Twitter’...Show More

How to Track Social Media Better with Bitly and Link Management

40:12 | Nov 17th, 2017

Mark Josephson, CEO at Bitly, joins the Social Pros Podcast to discuss link management and how it can drastically improve your business’ bottom line.

How Cleveland Indians Fire Up Their Fans with Social

50:11 | Nov 10th, 2017

Joel Hammond, Assistant Director of Communications and Head of Social Media for the Cleveland Indians, joins the Social Pros Podcast to discuss how a lean team can shine the spotlight on their fans across multiple channels with minimal paid boosts.

How to Use Social to Sell Out Your Event Before It's Released

39:37 | Nov 3rd, 2017

Chris Marr, Founder and Director of the Content Marketing Academy, joins the Social Pros Podcast to share how he uses social to sell-out events well before they have even been launched.

Why Stories Is the Key to Company Instagram Success Today

47:15 | Oct 27th, 2017

Sue B. Zimmerman, Keynote Speaker and Founder of Sue B. Zimmerman Enterprise, joins the Social Pros Podcast to discuss how Instagram is rising above other social tools to become the next major engagement platform.

How to Grow a Facebook Page From 6,000 to 175,000 Fans

33:51 | Oct 20th, 2017

Neil Tolbert, Director of Marketing and Communications at Mack Trucks, joins the Social Pros Podcast to share how to successfully drive organic growth through consideration, content, and consistency.

Finally Some Good News About Customer Experience

49:06 | Oct 13th, 2017

Joey Coleman, Chief Experience Composer for Design Symphony, joins the Social Pros Podcast to discuss his new Experience This! Show and why a positive customer experience is the ultimate game changer in a competitive market.

Why Cartoons Outperform Every Content Format

46:12 | Oct 6th, 2017

Tom Fishburne, Founder and CEO of the Marketoonist, joins the Social Pros Podcast to discuss why niche cartoons have the greatest impact with your audience and how the best creativity is born from repetition.

How to Use Social Media to Launch a Tequila Brand

1:02:52 | Sep 29th, 2017

Nick Hasselberg and Richard Pomes, Marketing Manager and Founder/CMO at Ghost Tequila, join the Social Pros Podcast to discuss how they built a social brand from scratch through guerrilla marketing and on-the-ground engagement.

How Cisco Uses Comedy to Grab B2B Customer Attention

46:15 | Sep 22nd, 2017

Tim Washer, Creative Director for Service Provider Marketing at Cisco, joins the Social Pros Podcast to discuss how humor and customer pain can cut through the noise and land those B2B accounts.

How Minter Dial Is Disrupting the Social Landscape

53:11 | Sep 15th, 2017

Minter Dial, Speaker, Author, and Founder of the Myndset Company, joins the Social Pros Podcast to discuss disruption, social media, and finding success in the sharing economy.

How Quora Is Dominating the Search Engine Game

46:30 | Sep 8th, 2017

Sarah Smith, VP of Advertising Sales and Operations at Quora, joins the Social Pros Podcast to discuss the future of search engine selling and why their customers are beating the competition in conversions.

How Krispy Kreme Does Social Media

34:38 | Sep 1st, 2017

Kelley O'Brien, Director of Social Media for Krispy Kreme, joins the Social Pros Podcast to share how an internationally delicious brand keeps their social fresh and engaging.

The US Bank Paid Social Program Is Remarkable

49:36 | Aug 25th, 2017

Jason Schober, Social Media Campaign Manager for U.S. Bank, joins the Social Pros Podcast to share how a multi-state bank stays engaged with the local community through paid social and research.

Are You Doing Too Much Social Media?

45:14 | Aug 18th, 2017

Eric Hultgren, Director of Social Media and Content Marketing for MLive Media Group, joins the Social Pros Podcast to discuss why casting a narrow but deep net in social can bring in more leads than launching across all platforms, all the time.

Transform Your Market Research With Social Conversation Analysis

44:52 | Aug 11th, 2017

Jason Falls, Founder and Partner of the Conversation Research Institute, joins the Social Pros Podcast to outline the differences between social listening and conversation research and how one of them will revolutionize your marketing strategy.

How the ACLU Handles Haters in Social Media

36:03 | Aug 4th, 2017

Diana Scholl, Social Media Manager for the ACLU, joins the Social Pros Podcast to share how social is transforming the role of advocacy both online and offline.

A Facebook Live Triumph for B2B

43:48 | Jul 28th, 2017

Matt Wolpin, Senior Manager and Head of Social Media for Juniper Networks, joins the Social Pros Podcast to discuss how educating internal stakeholders on social can lead to triple digit leaps in engagement and click-through rates. Special thanks to ...Show More

How Esquire Online Does Social Media

47:53 | Jul 21st, 2017

Ben Boskovich, Managing Editor for Esquire.com, joins the Social Pros Podcast to discuss how he maintains 80-year old brand consistency across the constantly evolving social media landscape.   Special thanks to our sponsors: Salesforce Marketing Clo...Show More

How to Squeeze the Boring Out of Your Social Media

42:48 | Jul 14th, 2017

Andrew Pickering and Pete Gartland, Co-Founders of Andrew And Pete, join the Social Pros Podcast to discuss how a unique and consistent content stamp can launch your brand to new heights.   Special thanks to our sponsors: Salesforce Marketing Cloud ...Show More

How Great Clips Does Social Media

47:34 | Jul 7th, 2017

Aaron Grote, Digital Strategist for Great Clips, joins the Social Pros Podcast to share how a brand with 4,000 franchies locations integrates social for customer care, attraction, and retention.   Special thanks to our sponsors: Salesforce Marketing...Show More

Why Pinterest Hates Faces and Instagram Loves Them

48:33 | Jun 30th, 2017

Alisa Meredith, Content Marketing Manager for Tailwind, joins the Social Pros Podcast to discuss the key differences between Pinterest and Instagram and how successful pins can generate leads for years to come.   Special thanks to our sponsors: Sale...Show More

How Buffer Does Social Media and Why Less Is More

50:08 | Jun 23rd, 2017

Brian Peters, Digital Marketing Strategist for Buffer, joins the Social Pros Podcast to discuss the surprisingly promising future of organic content and why success on Facebook means using less of it.   Special thanks to our sponsors: Salesforce Mar...Show More

How to Use Content to Build Your Online Influence

52:59 | Jun 13th, 2017

John Hall, Author and CEO of Influence & Co., joins the Social Pros Podcast to discuss how to create ambassadors and influence people through content and social.   Special thanks to our sponsors: Salesforce Marketing Cloud (50 Social Media Best Prac...Show More

How Facebook Took Over Your World and What Is Coming Next

54:03 | Jun 6th, 2017

Michael Hoefflinger, Author and Entrepreneur in Residence at XSeed Capital, joins the Social Pros Podcast to share his first-person experience with the insanely successful Facebook News Feed and his thoughts on the future of native advertising in soc...Show More

Pros and Cons of a Degree in Internet Marketing

51:58 | May 30th, 2017

Temitayo Osinubi, Content Strategist at Digital Marketing Advisers, joins the Social Pros Podcast to discuss how a formal degree in internet marketing can give you perspective and an edge in this super-competitive field.   Special thanks to our spons...Show More

Inside Tips to Harness the Untapped Awesome of LinkedIn Ads

47:35 | May 23rd, 2017

AJ Wilcox, Founder of B2Linked, joins the Social Pros Podcast to share his secret recipe to creating a highly successful campaign that closes deals in record time using LinkedIn.   Special thanks to our sponsors: Salesforce Marketing Cloud (50 Socia...Show More

How to Sell Millions Worth of Watches on YouTube

53:08 | May 16th, 2017

Tim Mosso, Media Director of WatchUWant.com, joins the Social Pros Podcast to discuss how he found the sweet spot of authenticity and high production value for social video content. Special thanks to our sponsors: Salesforce Marketing Cloud (50 Soci...Show More

How AI Is Completely Changing Social Media Marketing

33:42 | May 9th, 2017

LaSandra Brill, Head of Digital Planning and Analytics at NVIDIA, joins the Social Pros Podcast to discuss how to manage the competing needs of a B2B/B2C company that has embraced the future of AI.   Special thanks to our sponsors: Salesforce Market...Show More

Building a T-Shirt Empire One Instagram at a Time

48:39 | May 2nd, 2017

John Pugh, CEO of House of Swank Clothing, joins the Social Pros Podcast to discuss product curation through social and why the art of handwriting notes is still alive and well.   Special thanks to our sponsors: Salesforce Marketing Cloud (The Futur...Show More

What You Need to Know to Head Global Social Media

41:33 | Apr 25th, 2017

Falynne Finagan, Global Head of Social Marketing at Xerox, joins the Social Pros Podcast to discuss how she directs a small social army to successfully launch products to international success. Special thanks to our sponsors: Salesforce Marketing Cl...Show More

Why Consistency Is the Key to Becoming Known

49:34 | Apr 18th, 2017

Mark Schaefer, Author and Executive Director of Schaefer Marketing Solutions, joins the Social Pros Podcast to share his learnings from interviewing nearly a hundred people from different walks of life on what it means to become known and how anybody...Show More

The Only Social Media That Matters

45:53 | Apr 11th, 2017

Marcy Massura, Senior Strategist and Director of Digital and Consumer Engagement at Henson Consulting Inc., joins the Social Pros Podcast to get down and dirty on PR, social customer care, and the staying power of Twitter. Special thanks to our spons...Show More

Bonus! Is Facebook Trying to Kill LinkedIn Next?

04:09 | Apr 5th, 2017

A few times a month, we’ll be bringing you some very special bonus episodes from Jay Baer’s popular Jay Today show. These episodes are only a few minutes long, so you can listen to them in between meetings, while making the bed, or whenever else you ...Show More

Why Social Media Customer Service Is a Marketing Opportunity

46:40 | Apr 4th, 2017

Dan Gingiss, Author of Winning at Social Customer Care, joins the Social Pros Podcast to discuss the power, impact, and future of customer service through social.   Special thanks to our sponsors: Salesforce Marketing Cloud (The Future of Ads: bit.l...Show More

How to Combine Brand Journalism and Social Media

49:15 | Mar 28th, 2017

Ike Pigott, Communications Strategist for the Alabama Power Company, joins the Social Pros Podcast to discuss using brand jounalism through social to trade regional press for increased business. Special thanks to our sponsors: Salesforce Marketing C...Show More

How to Use and Ice Cream Controversy to Get 1 Billion Social Impressions

50:28 | Mar 21st, 2017

Shama Hyder, CEO of Marketing Zen, joins the Social Pros Podcast to discuss her theories around agility through analytics and how taking her principals to heart can propel your social marketing to the next level. Special thanks to our sponsors: Sale...Show More

Bonus! When Error Messages Attack

05:18 | Mar 16th, 2017

A few times a month, we’ll be bringing you some very special bonus episodes from Jay Baer’s popular Jay Today show. These episodes are only a few minutes long, so you can listen to them in between meetings, while making the bed, or whenever else you ...Show More

Learn These Lessons to Lead a Social Media Team

43:05 | Mar 14th, 2017

Karl Sakas, Founder and Agency Consultant of Sakas and Company, joins the Social Pros Podcast to share his tips for becoming an influential leader that turns a team of followers into impactful leaders. Special thanks to our sponsors: Salesforce Mark...Show More

The Joys and Genius of Selling Beer With Social Media

44:06 | Mar 7th, 2017

Tonia Coletta, Senior Manager of Digital Marketing for Molson Coors Canada, joins to the Social Pros Podcast to share her winning approach to the fine art of balancing brands, audiences, and messaging across social. Special thanks to our sponsors: S...Show More

How Garmin Integrates Social Media and Product Design

47:29 | Feb 28th, 2017

Carla Meyer, Global Digital Advertising and Social Media Manager at Garmin, joins the Social Pros Podcast to discuss how integrating creative into strategy design makes for a flexible, impactful, and relevant brand.   Special thanks to our sponsors: ...Show More

How Comcast Built A Winning Social Media Customer Service Team

47:22 | Feb 21st, 2017

Jared Schultheis, Executive Director of Digital Care at Comcast, joins the Social Pros Podcast to discuss how a Fortune 500 global telecommunications heavyweight utilizes social care to respond to hundreds of customers in real-time. Special thanks to...Show More

What Sleeping Beauty Learned About Corporate Podcasting

48:17 | Feb 14th, 2017

Salesforce’s Joel Book, Senior Director of Digital Marketing Insight, and Heike Young, Content Innovation Lead, join the Social Pros Podcast to discuss podcasting’s vital and accessible role in social content distribution. Special thanks to our spons...Show More

Why HR Is Becoming a Dominant Player in Social Media

38:42 | Feb 7th, 2017

Devon Eyer, Strategic Engagement and Advocacy Leader at Johnson & Johnson, joins the Social Pros Podcast to discuss how a well-organized and supported employee advocacy program through social can have a measurable impact on a global brand.   Special ...Show More

The Formula For Creating Great Videos

43:02 | Jan 31st, 2017

Amy Schmittauer, Author and Video Marketing Consultant, joins the Social Pros Podcast to share how and why you can position video content (both live and produced) to maximize engagement and brand awareness. Special thanks to our sponsors: Salesforce...Show More

The Stunning Relationship Between Social Media and ADHD

47:31 | Jan 24th, 2017

Grant Crowell, Social Media Marketing Manager at Lulu, joins the Social Pros Podcast to share his experience with ADHD and how he has translated that to success in social marketing through social thinking.   Special thanks to our sponsors: Salesforc...Show More

How to Curate Social Media Trends That Matter

47:46 | Jan 17th, 2017

Rohit Bhargava, Founder of Influential Marketing Group, bestselling author, and keynote speaker, joins the Social Pros Podcast to discuss the art, science, and impact of trend spotting and idea curation. Special thanks to our sponsors: Salesforce Ma...Show More

How to Achieve Incredible Social Media Success in a University

46:39 | Jan 10th, 2017

Monica Ballesteros, Social Media Manager of the Enterprise Marketing Hub at Arizona State University, joins the Social Pros Podcast to discuss maintaining brand cohesiveness and a high level of social customer care across hundreds of social accounts....Show More

Proof That Focusing on Your Product Can Work in Social Media

37:59 | Jan 3rd, 2017

Melody Martin, Social Community Coordinator for David Weekley Homes, joins the Social Pros Podcast to discuss how keeping social simple creates sales for a high quality product. Special thanks to our sponsors: Salesforce Marketing Cloud (Advertising...Show More

5 Unmistakable Lessons From 50 Social Media Leaders

43:58 | Dec 20th, 2016

Social Pros hosts Jay Baer, President of Convince and Convert, and Adam Brown, Executive Strategist at Salesforce, discuss their favorite episodes of 2016 and the five major takeaways from the year in social media. Special thanks to our sponsors: Sa...Show More

How to Tell Compelling Stories One Tweet at a Time

52:25 | Dec 13th, 2016

Park Howell, Founder of The Business of Story, joins the Social Pros Podcast to discuss using storytelling to cut through the technological clutter and make your content truly king.   Special thanks to our sponsors: Salesforce Marketing Cloud (Adver...Show More

How A Ginormous Accounting Firm Uses Snapchat Like a Boss

33:55 | Dec 6th, 2016

Chris Sedlak, Public Relations and Social Media Manager for PwC, joins the Social Pros Podcast to discuss how the right personal branding on social can jumpstart your career, cultivate prospects, and turn customers into advocates.   Special thanks to...Show More

How to Activate Your Employees As Social Media Advocates

44:25 | Nov 29th, 2016

Jason Spencer, Social Media Community Manager at Humana, joins the Social Pros Podcast to discuss engaging nontraditional, uniquely qualified audiences by crafting a successful employee social advocacy program. Special thanks to our sponsors: Salesf...Show More

Why Messaging Apps Will Make Websites Irrelevant

51:46 | Nov 22nd, 2016

Peter Friedman, CEO of LiveWorld, joins the Social Pros Podcast to discuss the future of social media marketing and how it will all ultimately be replaced by messaging apps.   Special thanks to our sponsors: Salesforce Marketing Cloud (Advertising S...Show More

Should Marketers Start to Use Twitter Like Facebook

50:57 | Nov 15th, 2016

Mike Stelzner, Founder of Social Media Examiner, joins the Social Pros Podcast to discuss the changing Twitter algorithm, the death of evergreen content, and why you should only tweet content once. Special thanks to our sponsors: Salesforce Marketin...Show More

How LensCrafters Uses Frame Candy to Excite You in Social

43:03 | Nov 8th, 2016

Nick Gilham, Senior Manager of Social Media at LensCrafters, joins the Social Pros Podcast to discuss how social is expanding their consumer base while reengaging customers between purchases. Special thanks to our sponsors: Salesforce Marketing ...Show More

How Innovative Startups Are Raising Money in a Whole New Way

42:11 | Nov 1st, 2016

Nathan Rose, Director at Assemble Advisory, joins the Social Pros Podcast to share valuable insight into the world of equity crowdfunding and how it is reshaping the use of social for startups. Special thanks to our sponsors: Salesforce Marketing...Show More

How Kellogg Delights Fans by Telling Bigger Social Stories

47:40 | Oct 25th, 2016

Rick Wion, Senior Director of Consumer Engagement at The Kellogg Company, joins the Social Pros Podcast to discuss the power of corporate channels that focus on the bigger picture. Special thanks to our sponsors: Salesforce Marketing Cl [...]

How a Theoretical Physicist Became a Big Company Social Media Manager

41:21 | Oct 18th, 2016

Andrew Spoeth, Director of Digital Marketing at CA Technologies, joins the Social Pros Podcast to share how a simple framework for social strategy can drive lead generation and sales opportunities. Special t [...]

Why You Should Be Doing Less Social, Not More

44:40 | Oct 11th, 2016

Joe Pulizzi, Founder of Content Marketing Institute, joins the Social Pros Podcast to discuss the inextricable and profitable relationship between content and social. Special thanks to our sponsors: Salesforce Marketing Cloud (Advertisi [...]

Are You Using the Right Social Media Tools?

46:51 | Oct 4th, 2016

Ian Cleary, Founder of RazorSocial, joins the Social Pros Podcast to share his PRISM secret to building a profitable presence using the tools of social media and content marketing. Special thanks to our sponsors: Salesforce Marketing Cloud (Adver...Show More

What Is the Relationship Between Social and Community?

51:48 | Sep 27th, 2016

Patrick O’Keefe, Founder and Owner of iFroggy Network, joins the Social Pros Podcast to discuss the importance of community in attracting and keeping passionate, high-value customers. Special thanks to our sponsors: Salesforce Marketing Cloud (A...Show More

How Social Fits Into Your Owned Media Strategy

29:30 | Sep 20th, 2016

Gini Dietrich, CEO of Arment Dietrich, joins the Social Pros Podcast to discuss how her successful PESO integration model converts leads into sales through social. Special thanks to our sponsors: Salesforce Marketing Cloud (Advertising Studio: bi...Show More

How to Figure Out What Your Audience Really Thinks About You

46:08 | Sep 13th, 2016

Bruce Turkel, CEO of Turkel Brands, joins the Social Pros Podcast to discuss the “all about them” phenomenon and why social marketing is no longer about your client. Special thanks to our sponsors: Salesforce Marketing Cloud (Advertising Studio: ...Show More

A Tasty Tale of Social Media Smarts From A Boutique Burger Manufacturer

48:54 | Sep 6th, 2016

Rev Ciancio, Director of Marketing for Schweid & Sons, joins the Social Pros Podcast to discuss how his B2B2C niche company sets itself apart from the competition through social media utility smarketing. Special thanks to our sponsors: Salesforce...Show More

Why Most Social Media Writing Sucks and How to Fix It

53:41 | Aug 30th, 2016

Josh Bernoff, Chief Troublemaker at Without Bullshit, joins the Social Pros Podcast to share his approach to boosting your social marketing by cutting the crap from your writing. Special thanks to our sponsors: Salesforce Marketing Cloud (Adverti...Show More

How Coca-Cola Mastered Brand Journalism

49:37 | Aug 23rd, 2016

Doug Busk, Global Group Director of Digital Communications & Social Media at The Coca-Cola Company, joins the Social Pros Podcast to share how a century old, globally recognized brand stays relevant through digital storytelling and social sharing. ...Show More

How Patrón Uses Immersive Digital to Drive Global Tequila Demand

50:49 | Aug 16th, 2016

Adrian Parker, VP of Digital Marketing at the Patron Spirits Company, joins the Social Pros Podcast to discuss how a global brand with 70% market share pushes growth through digital storytelling and social. Special thanks to our sponsors: Salesfo...Show More

How Social Media Can Lead the Voice of Customer Initiatives

46:20 | Aug 9th, 2016

Alaina Maloney, Social Communications Manager for Intuit’s TurboTax, joins the Social Pros Podcast to discuss how a seasonal product can drive business year-round through social. Special thanks to our sponsors: Salesforce Marketing Cloud (Adverti...Show More

Why This Brand Gets 15-Fold Engagement on Facebook Live Video

52:28 | Aug 2nd, 2016

Sebastian Quinn, Director of Digital Marketing at Hard Rock International, joins the Social Pros Podcast to share how he uses social to communicate an authentic rock experience consistently across 200 properties, 400 social accounts, and 69 countries...Show More

How to Use Social Media to Make Your Brand Fascinating

52:22 | Jul 26th, 2016

Sally Hogshead, Hall of Fame Speaker and CEO of How to Fascinate, joins the Social Pros Podcast to discuss how the art of fascination can revolutionize and energize your brand. Special thanks to our sponsors: Salesforce Marketing Cloud (Advertisi...Show More

Why Snapchat and FB Live Are Stealing TV Ad Budgets

57:28 | Jul 19th, 2016

Nick Cicero, Founder and CEO of Delmondo, joins the Social Pros Podcast to discuss the opportunities for brands and companies to dominate social through Snapchat and Facebook Live. Special thanks to our sponsors: Salesforce Marketing Cloud (Adver...Show More

Why You Can’t Succeed at Social Without Fun

54:20 | Jul 12th, 2016

Jarrod Lyman, Communications Specialist for Clackamas County Tourism and Cultural Affairs, joins the Social Pros Podcast to share his engaging approach to destination marketing through social and how Bigfoot’s perfect date drives conversions. Speci...Show More

She’s Using Paid Pinterest to Drive Amazing Brand Results

43:36 | Jul 5th, 2016

Jen Forrest, Director of Social Media at DEG Digital, joins the Social Pros Podcast to discuss agency-side social, building trust with clients, and being channel-agnostic.

How Influence Can Make or Break Your Brand

39:03 | Jun 28th, 2016

Jonah Berger, bestselling author and Marketing Professor at The Wharton School, joins the Social Pros Podcast to discuss harnessing the power of influence to capture your audience’s attention and loyalty. Special thanks to our sponsors: Salesforce...Show More

How Social Media Makes the Grand Ole Opry New Again

54:49 | Jun 21st, 2016

Katrina Maddox, Digital Marketing Manager for the Grand Ole Opry, joins the Social Pros Podcast to share how a 90-year-old country music radio show successfully stays relevant through smart use of social and audience awareness. Special thanks to ou...Show More

Why Beer Plus Social Media Equals Happy Fans

45:56 | Jun 14th, 2016

Kari Embree, Social Media Community Manager for Green Flash Brewing Company, joins the Social Pros Podcast to share how a local brewery goes national while keeping connected to their dedicated community through social. Special thanks to our sponsor...Show More

How to Raise $210 Million With Transparency and Great Social Media

49:15 | Jun 7th, 2016

Scott Harrison, Founder and CEO of charity: water, joins the Social Pros Podcast to discuss how compelling visuals, strong storytelling, social branding, and a passion for water saves lives. Special thanks to our sponsors: Salesforce Marketing Cl...Show More

How B2B Companies Can Rock FB Live Video

47:29 | May 31st, 2016

Michelle Dziuban, Social Media Manager at Cision, joins the Social Pros Podcast to discuss how embracing Facebook live video has amplified their reach and helped them connect with customers on a deeper level. Special thanks to our sponsors: Sales...Show More

How 3M Uses Daily Science to Maximize Social Results

41:54 | May 24th, 2016

Amy Lamparske, Head of Global Social Media at 3M, joins the Social Pros Podcast to share how their data-driven approach to social has amplified and extended their impact online. Special thanks to our sponsors: Salesforce Marketing Cloud (Advertis...Show More

Why You’re Not Good at Social Until It Embarrasses You

42:44 | May 17th, 2016

Susan Etlinger, Industry Analyst for Altimeter Group, joins the Social Pros Podcast live at Salesforce Connections 2016 to discuss the power, utility, and pitfalls of big data. Special thanks to our sponsors: Salesforce Marketing Cloud (#Winning ...Show More

How to Go From Collecting Fans to Social That Works

49:10 | May 10th, 2016

Martin Jones, Senior Marketing Manager for Cox Communications, joins the Social Pros Podcast to discuss the evolution of their social presence and why actionable content is more important than one million likes on Facebook. Special thanks to our sp...Show More

What Social Media Can Learn From Content Marketing

51:17 | May 3rd, 2016

Randy Frisch, Co-Founder of Uberflip, and Chris Moody, Director of Content & Social Marketing at Oracle Marketing Cloud, join the Social Pros Podcast to discuss the importance of quality content and smart placement in social media. Special thanks t...Show More

Living Proof That Defense Contractors Can Rock at Social Media

40:05 | Apr 26th, 2016

Lori Marino, Senior Manager for Digital & Social Media at Raytheon, joins the Social Pros Podcast to share how she strategically incorporates social media to help keep America safe. Special thanks to our sponsors: Salesforce Marketing Cloud (Conn...Show More

Gary Vaynerchuk and the Currency of Attention

29:02 | Apr 19th, 2016

Gary Vaynerchuk, CEO of VaynerMedia, joins the Social Pros Podcast to discuss social media land-grabbing, the importance of the long game, and why you can never have too much attention. Special thanks to our sponsors: Salesforce Marketing Cloud (...Show More

When and How Does Snapchat Work for Business

47:07 | Apr 12th, 2016

Carlos Gil, Head of Global Social Media Marketing for BMC Software, joins the Social Pros Podcast to discuss his full endorsement of Snapchat as a social tool for B2B and B2C businesses. Special thanks to our sponsors: Salesforce Marketing Cloud ...Show More

How Social Media Examiner Uses Social to Power Customer Experience

44:52 | Apr 5th, 2016

Erik Fisher, Community Manager for Social Media Examiner, joins the Social Pros Podcast to share his approach to managing social for the world’s largest social media marketing conference. Special thanks to our sponsors: Salesforce Marketing Cloud...Show More

How Social Media Works When Your Fans Are Truly Passionate

48:24 | Apr 1st, 2016

Eric Swayne, Senior Director of Fan Engagement at FUNimation, joins the Social Pros Podcast to explain how their social team engages, cultivates, and supports a global fan base. Special thanks to our sponsors:

How Adobe Predicts the Future With a Crystal Ball of Big Data

38:28 | Mar 22nd, 2016

Tamara Gaffney, Principal Analyst for Adobe Digital Index, joins the Social Pros Podcast to discuss their extremely accurate social landscape forecaster that is helping shape the industry. Special thanks to our sponsors: Salesforce Marketing Clou...Show More

How to Use Social Media to Delight Customers Across 11 Brands

59:21 | Mar 15th, 2016

Dan Moriarty, Director of Digital Strategy and Activation for the Hyatt Hotels Corporation, joins the Social Pros Podcast to share his approach to cohesively yet uniquely managing a global brand’s social across different platforms. Special thanks t...Show More

How Mayo Clinic Dominates Social Media

51:42 | Mar 8th, 2016

Lee Aase, Director of the Mayo Clinic Social Media Network, joins the Social Pros Podcast to share his successful approach to maximizing one-to-one customer journeys across all social touchpoints, both internal and external, in a strictly regulated i...Show More

Which People Skills Are Most Important in Social Media

51:00 | Mar 1st, 2016

Dave Kerpen, CEO of Likeable Local, joins the Social Pros Podcast to discuss his new book “The Art of People” and how proper listening can make you a better person, partner, and social pro. Special thanks to our sponsors: Salesforce Marketing Clo...Show More

Why Social Media Customer Service Is the New Marketing

52:15 | Feb 23rd, 2016

Jay Baer, President of Convince & Convert, joins his own Social Pros Podcast to discuss “Hug Your Haters” and why 80 percent of businesses think they are delivering great customer service but only 8 percent of those customers agree.

How to Use Influencers to Amplify Social Media

47:34 | Feb 16th, 2016

Heidi Sullivan and Todd Cameron, Senior VP at Cision and Head of Content and Strategy at TapInfluence respectively, join the Social Pros Podcast to discuss their brand new Influence Pros Podcast and how influencers are causing a marketing paradigm sh...Show More

How Publix Loves Their Customers in Social Media

38:22 | Feb 9th, 2016

Kandi Steiner, Senior Social Media Specialist for Publix Super Markets, joins the Social Pros Podcast to reveal how a chain of 1,100 stores maintains close relationships with all their customers through social. Special thanks to our sponsors: Sal...Show More

Social Media Authenticity Lessons From Nicki Minaj

54:14 | Feb 2nd, 2016

Matt See, Director of Social Media and Games at HSN, joins the Social Pros Podcast to share his path to social authenticity which begins and ends with the individual customer. Special thanks to our sponsors: Salesforce Marketing Cloud (#Winning ...Show More

How to Train 80,000 People to Use Social Video Effectively

44:50 | Jan 26th, 2016

Lindsay Listanski, Senior Manager of Media Engagement for Coldwell Banker, joins the Social Pros Podcast to share her approach to using social video and how it can motivate a business team of 80,000 to success. Special thanks to our sponsors: Sal...Show More

How to Combine Social Media and B2B Marketing Automation

44:06 | Jan 19th, 2016

Neil Tolbert, Digital Marketing Manager for Mack Trucks, joins Social Pros to discuss the B2B advantage for using marketing automation to capture leads, drive sales, and enrich client relationships. Special thanks to our sponsors: Salesforce Mark...Show More

The Must-Follow Principles of B2B Social Media Success

44:44 | Jan 12th, 2016

Jonathan Wichmann, Co-Founder of Orca Social, joins Social Pros to share his expertise and key insights on creating a successful B2B social presence. Special thanks to our sponsors: Salesforce Marketing Cloud (#Winning at Social, 4 Steps to Enhan...Show More

Why Agencies Get Fired so Often

49:33 | Jan 5th, 2016

Susan Baier and Drew McLellan, Founders of Audience Audit Inc. and Agency Management Institute respectively, join Jay and Adam on Social Pros to discuss the surprising reasons why companies give agencies their walking papers and what that means for t...Show More

How to Use Customer Service as Your Best Marketing Tool

44:42 | Dec 22nd, 2015

Kevin Berk, Founder and CEO of ServiceGuru and Social Media Manager of 4+-star fast casual chain Pita Jungle, joins Social Pros to chat up the untapped power of truly great customer service. Special thanks to our sponsors: Salesforce Marketing Cl...Show More

How Chris Ducker Grew His Community With Periscope

57:08 | Dec 15th, 2015

Chris Ducker, Founder and Virtual CEO of Live2Sell Group, joins Social Pros to discuss how Periscope is changing the game of content creation by embracing and promoting the unadulterated world of live-streaming video. Special thanks to our sponsors...Show More

Does It Work When Bloggers Write Longer Posts?

40:26 | Dec 8th, 2015

Andy Crestodina, Co-Founder and Strategic Director of Orbit Media Studios, joins Social Pros to share his data-driven successful approach to blogging and thoughts on the future of digital storytelling. Special thanks to our sponsors: Salesforce ...Show More

Are You Being Manipurated by Online Reviews?

48:50 | Dec 3rd, 2015

Daniel Lemin, Author and Senior Strategist for Convince & Convert, joins Social Pros to share some of the wisdom from his newly released book “Manipurated,” a manifesto for business owners struggling against an online ratings and reviews industry tha...Show More

The New Rules of Social Marketing and PR

46:45 | Nov 24th, 2015

David Meerman Scott, Marketing and Sales Strategist for Freshspot Marketing, joins the Social Pros Podcast to discuss the latest edition of his bestselling book, “The New Rules of Social Marketing and PR,” newsjacking, and the unification of sales an...Show More

How Sexy Hair Blends Instagram and E-Commerce

41:33 | Nov 17th, 2015

Glenda Vaquerano, Public Relations & Social Media Manager for Sexy Hair Concepts, joins the Social Pros Podcast to discuss the social evolution of her brand from a direct sales mentality to education and inspiration for all.

A Very Smart Way to Combine Search and Social

52:39 | Nov 10th, 2015

Ricky Cadden, Social and Digital Content Manager for TripCase, joins the Social Pros Podcast to discuss the power of search engine optimization, targeted social, and internal resource management. Special thanks to our sponsors: Salesforce Marketing...Show More

Why a B2B Brand Is Experimenting With Snapchat

49:51 | Nov 3rd, 2015

Caitlin Angeloff, Head of Global Strategy and Operations at DocuSign, joins the Social Pros Podcast to discuss leveraging social media engagement at every stage of the sales cycle to move audiences from spectators to customers.   Special thanks t...Show More

How to Use Social to Attract Great Employees

40:59 | Oct 27th, 2015

Carmen Collins, professional social media enthusiast for Cisco, shares her successful approach to utilizing social media as a tool for high-level recruitment and employee retention. Special thanks to our sponsors:

Be More Productive in Social Than You Ever Thought Possible

46:02 | Oct 20th, 2015

David Horsager, business strategist and best-selling author of “The Trust Edge,” provides concrete steps to increase productivity and deepen relationships while maintaining peak creativity. Special thanks to our sponsors: Salesforce Marketing Clo...Show More

How Priceline Uses Instagram to Build Fan Engagement

34:41 | Oct 13th, 2015

Karianne Stinson, a third-generation travel agent that has become the social voice for Priceline.com, shares her secret of successfully using Instagram to re-imagine Priceline’s relationship with their community while quadrupling their followers. S...Show More

Why Failing Fast Is Stupid in Social Media

48:07 | Oct 6th, 2015

Jeffrey Hayzlett, global business celebrity and Chairman of C-Suite Network, joins the Social Pros Podcast to share his successful approach to corporate level social media community building and how cleaning bathrooms can lead to winning at social. ...Show More

How Blab Went From an Idea on a Napkin to the Hottest Thing in Social Media

1:01:47 | Sep 29th, 2015

Brittany Metz, Community Manager for Blab, discusses the unexpected birthplace and evolution of a wildly successful social media platform that embraces unscripted public interactions with your community. Special thanks to our sponsors: Salesforce Ma...Show More

Which Makes Social Work: Inspiration or Perspiration?

43:53 | Sep 22nd, 2015

Scott Stratten, President of UnMarketing, joins the Social Pros Podcast this week to discuss the balance of quality and quantity in content marketing, as well as the ways he uses platforms like Twitter, Facebook, Periscope, and podcast channels to ma...Show More

How HP Balances Social Marketing With Social Customer Service

46:59 | Sep 15th, 2015

Kriti Kapoor, Global Director of Social Customer Care at HP Inc., joins the Social Pros Podcast to discuss the myriad ways customer service has had to adapt to social media, which platforms are best for solving which types of problems, and why it’s s...Show More

How Qantas Uses Employees to Tell the Brand Story

58:42 | Sep 8th, 2015

Jo Boundy, Head of Digital and Entertainment, joins the Social Pros Podcast this week to discuss employee advocacy on social media and the shift toward lo-fi content quality as marketing is expected to be more authentic and human than ever before. S...Show More

How to Sell on Social When You’re Not Trying to Sell

49:23 | Sep 1st, 2015

Richard Margetic, Former Director of Global Business at Intuit, joins the Social Pros Podcast this week to discuss social media’s role at different stages of the sales funnel and throughout every department of an organization. Special thank [...]