Cambridge Judge Business School Discussions on Marketing & Strategy Podcast
1) Brand building programme for Cambridge Judge Business School
Dr Eden Yin, University Senior Lecturer in Marketing at Cambridge Judge Business School, says a strong brand implies a quality product, and a high quality product at the outset is essential in buildin...Show More
2) Does my bottom line look big in this?
Research by Dr Ben Barry, an Ogilvy Foundation scholar at Cambridge Judge Business School, into the way fashion brands use models reveals that women want those models, regardless of age or size, to in...Show More
3) Luck favours the prepared mind
Luck, he says, is all about working hard to create certain capabilities so that when the opportunities arise you are the best prepared to take advantage of the opportunity. That’s what people call luc...Show More
4) 'Brandwashed'
Consumers, believing they have been empowered, are now harnessing social media to build up and tear down brands. But many companies are guilty of manipulating these consumer decisions. Martin Lindstro...Show More
5) A negative 'Kodak moment'
Five years ago Dr Kamal Munir, who has followed American company Kodak's fortunes for more than a decade, warned the company that unless it changed its strategy and embraced digital imaging and photog...Show More
6) A system of systems
Ginni Rometty, IBM's Senior Vice President and Group Executive, Sales, Marketing and Strategy, on addressing risk, inefficiency and new forms of growth in our 'smarter planet'
7) Through thick and thin
Yaver Abidi, Managing Director, Halcrow and Fional Capstick, Chief Executive Officer, Southwest One set out their case study approach for success in business through thick and thin.
8) Don't fight a giant
A new study, 'Behemoths at the Gate', offers incumbents strategies to react positively to firms who are muscling their way into a sector through large scale acquisitions. The advice to those already i...Show More
9) Hidden connections
New research into relationships between the arts and humanities and the UK economy has revealed far greater interaction than expected
10) Public services - public or private?
Why "tomorrow's regulators" involved in providing public goods will need more partnerships, less red tape, and more customer feedback through social media