Writing for Strategic Communication Podcast
1) Review and Reflect
This is the last lecture in the Writing for Strategic Communication series. (Thanks for your time and interest.) It reviews the 12 previous lectures and reflects on the most important aspects from eac...Show More
2) Review and Reflect (handout)
This is the last lecture in the Writing for Strategic Communication series. (Thanks for your time and interest.) It reviews the 12 previous lectures and reflects on the most important aspects from eac...Show More
3) Speechwriting
If you are the speech writer, and that is not unusual in strategic communication jobs, then you will need to learn to put words into someone else's mouth. That means understanding the role and power o...Show More
4) Speechwriting (handout)
If you are the speech writer, and that is not unusual in strategic communication jobs, then you will need to learn to put words into someone else's mouth. That means understanding the role and power o...Show More
5) Visualisation and Gamification
While writing may still be the 'main game' in strategic communication, this lecture explores how it is being joined by visuals and games in one of the most significant changes to the practice since fo...Show More
6) Visualisation and Gamification (handout)
While writing may still be the 'main game' in strategic communication, this lecture explores how it is being joined by visuals and games in one of the most significant changes to the practice since fo...Show More
7) Writing as Thought Leadership
Bold and authoritative strategic communication writing can be the key to establishing a platform as a thought leader for an individual or an organisation. This lecture looks at the notion of thought l...Show More
8) Writing as Thought Leadership (handout)
Bold and authoritative strategic communication writing can be the key to establishing a platform as a thought leader for an individual or an organisation. This lecture looks at the notion of thought l...Show More
9) The Role of Media Releases
This lecture describes the elements of writing a media release, what to include, things to avoid, some tips from George Orwell and more. Copyright 2013 Karen Morath / La Trobe University, all rights ...Show More
10) The Role of Media Releases (handout)
This lecture describes the elements of writing a media release, what to include, things to avoid, some tips from George Orwell and more. Copyright 2013 Karen Morath / La Trobe University, all rights ...Show More