The Marketing Companion Podcast
1) Amazon's new social network primed for success?
Starting a new social network is a perilous prospect. The battlefield is littered with companies that had big ideas and little results ... Meerkat Ello Path Google+ It's a tricky business. A new soc...Show More
2) Truth is now a luxury
Mark Schaefer begins the show with a significant announcement about the future of The Marketing Companion. Co-host Sandy Carter kicks off a discussion about how Deep Fakes are overwhelming even the mo...Show More
3) The OG Marketing Ideas We Need Today
Let's put AI on the corner of a moment and remind ourselves of the OG marketing ideas that still make sense. In this episode, Mark Schaefer and Andy Crestodina talk about the enduring need for strong ...Show More
4) The AI Solopreneur
Special guest Ethan Pierse argues that AI isn’t just for developers or technical founders. Instead, non-technical but entrepreneurial folks can now build tech products without deep coding skills. AI i...Show More
5) Case studies in AI for lead generation
Mark Schaefer and Dana Malstaff discuss how they are utilizing AI in distinct ways to attract new customers. Mark built an expert-trained model called MarkBot that is informed by his life's work. This...Show More
6) How AI is Changing Your Customers
A new research report shows how AI is re-wiring our customers — literally changing their psychology and buying habits. In this episode, Mark Schaefer previews a new book and explores what happens when...Show More
7) How AI impacts the sales process
One of the most urgent and interesting questions in business today: How does AI affect the sales process? From product discovery to referrals and recommendations, AI is making its way into customers' ...Show More
8) Our children, their education, and AI
Mark Schaefer has a new grandchild. Amanda Russell has a toddler. Both of them wonder what an AI-dominant world has in store for them. In this personal and introspective episode, Mark and Amanda re...Show More
9) AI Signals to influence the purchasing decision
As use of AI soars and customers place more trust in AI, the bots are making decisions for our customers. From vacations to recipes, we're using AI in creative ways to make our lives easier and skip t...Show More
10) Attention Economy 2.0
Gini Dietrich is a well-known thought leader, author, and entrepreneur in the corporate communications space. Her PESO marketing framework has become a standard framework for PR and marketing professi...Show More