Modern Marketing Engine podcast hosted by Bernie Borges Podcast
1) My B2B Podcasting Strategy
Social audio has become very popular recently with the advent of Clubhouse. According to Edison Research 15% of social media users 18+ say they have used Clubhouse. Podcasting is a form of social au...Show More
2) B2B Influencer Marketing for the Entire Customer Journey
B2B influencer marketing is not the same as it is in B2C, where you have celebrities like top athletes and Hollywood actors endorse a brand and post on Instagram about it. B2B marketing leaders can le...Show More
3) How Internal Communication Drives Marketing ROI
Most CMOs favor external communications (demand generation, content marketing, etc.) over internal communications. Why? Because these external activities seem to create more measurable ROI. However, w...Show More
4) Planning the Marketing Strategy for a Global Brand
How would you plan the marketing strategy for a new brand? What are some factors that marketing leaders should take into consideration when rolling out a new product? That is the topic of conversation...Show More
5) Why Analytics is a Must in Account-Based Marketing
How do you formulate an Account-Based Marketing (ABM) strategy? How do you decide which accounts to target? And what is the role of analytics in ABM planning? That is the topic of this episode of the ...Show More
6) Marketing’s Role in the Modern Sales Experience
B2B buyers have changed dramatically, especially during COVID. Consider these three recent trends, for example: B2B buyers are looking critically at any opportunity that comes to them, whether it com...Show More
7) The Importance of Customer Data Marketing for Modern Marketers
Marketing professionals need to have a strong grip on data. These uncertain times have inspired marketers to rely less on qualitative insights and more on data-driven insights. This is what my guest ...Show More
8) Mission-Driven Marketing and Sales
The pandemic hit just about every industry hard and many companies are still trying to recover. That’s why stories of B2B companies helping out others around them are so encouraging. And I’m excited t...Show More
9) The Future of B2B Buying and Selling
What is the future of buying and selling? How do marketing and sales approach digital native decision-makers? That is the topic of this episode of the Modern Marketing Engine with my guest, Dave Boyce...Show More
10) Shifting the Conversation of Diversity and Inclusion in the Workplace
This is a different, but very special, episode of the Modern Marketing Engine podcast. My guest is Hang Black, VP, Revenue Enablement, Juniper Networks and I invited her to talk about her new book, Em...Show More