This Old Marketing Podcast
1) PNR 190: Could Digital Advertising Be Ready to Pop?
In this episode of This Old Marketing, Joe and Robert discuss the state of digital advertising based on multiple reactions from the Cannes Advertising Awards in France. In other news, yet another arti...Show More
2) Is This AI's Napster Moment? (528)
Joe and Robert dig into Anthropic's launch of Mythos and Project Glasswing and ask the bigger question: is this the moment marketers need to wake up to the fact that AI is not just a tool shift, but a...Show More
3) If We Lost Everything, Here's the Media Company We'd Build (527)
What would Joe Pulizzi and Robert Rose do if they had to build a media company from scratch in 2026? In this special episode of This Old Marketing, Joe and Robert tackle that exact question. Starting ...Show More
4) Was Anthropic's Leak an Accident or a Campaign? (526)
Anthropic may or may not have "accidentally" leaked its code, but Joe and Robert think the bigger story is what the company's newest release says about the future of white-collar work and marketing it...Show More
5) When Platforms Panic, Ads Follow (525)
This week, Joe opens the show with a quick take on the banning of "AI Fruit Love Island" and can't believe Robert isn't already a loyal subscriber. Joe and Robert then dig into a landmark legal verdic...Show More
6) The Rise of the "Alternatively Influential" (524)
A new piece from the Wall Street Journal introduces the idea of being "alternatively influential"…people who drive real impact without massive follower counts. Joe and Robert break it down: Is this ...Show More
7) AI Can Now Do Marketing. Now What? (523)
This week, Joe Pulizzi and Robert Rose dig into fascinating new research from Anthropic that reveals how large language models are already capable of executing many traditional marketing tasks. The co...Show More
8) AI Chaos, McDonald's Weirdness, and the Rise of the 90-Second Drama (522)
It was a wild week in artificial intelligence. Joe and Robert break down a surprising stumble from OpenAI and the aggressive counter-moves coming from Anthropic. The hosts unpack what these developmen...Show More
9) Is Brand Advertising Dead? + A Heated AI Debate (521)
This week, Joe Pulizzi and Robert Rose tackle one of the boldest statements in recent marketing memory. The CEO of Unilever says big brand advertising is dead. Is he right? Or is this a Trojan horse f...Show More
10) Big Tech on Trial, OpenAI's Next Move, and Apple's Late Entry? (520)
Companies like Meta and other social platforms are facing serious scrutiny over the effects of social media on mental health, teens, misinformation, and society at large. Lawmakers are circling. Heari...Show More