This Old Marketing Podcast
1) PNR 190: Could Digital Advertising Be Ready to Pop?
In this episode of This Old Marketing, Joe and Robert discuss the state of digital advertising based on multiple reactions from the Cannes Advertising Awards in France. In other news, yet another arti...Show More
2) AI Chaos, McDonald's Weirdness, and the Rise of the 90-Second Drama (522)
It was a wild week in artificial intelligence. Joe and Robert break down a surprising stumble from OpenAI and the aggressive counter-moves coming from Anthropic. The hosts unpack what these developmen...Show More
3) Is Brand Advertising Dead? + A Heated AI Debate (521)
This week, Joe Pulizzi and Robert Rose tackle one of the boldest statements in recent marketing memory. The CEO of Unilever says big brand advertising is dead. Is he right? Or is this a Trojan horse f...Show More
4) Big Tech on Trial, OpenAI's Next Move, and Apple's Late Entry? (520)
Companies like Meta and other social platforms are facing serious scrutiny over the effects of social media on mental health, teens, misinformation, and society at large. Lawmakers are circling. Heari...Show More
5) NFL Marketing Wins Big with Bad Bunny
This week, Joe and Robert break down one of the boldest marketing decisions the NFL has made in years and why it continues to pay off. NFL + Bad Bunny: A Strategic Win The NFL's move to spotlight Bad...Show More
6) The Ultimate Rants & Raves Supercut Episode (518)
It's the episode you've been waiting for. Joe Pulizzi and Robert Rose bring together their favorite rants and raves in one fast-moving supercut that tackles the biggest questions facing marketers and ...Show More
7) Special "Ask Us Anything" Episode (517)
In this special episode, Joe and Robert answer all the questions from the This Old Marketing audience. How do backlink strategies (SEO) and citations (AEO) work together, and what unified content str...Show More
8) AI Partnerships, Ads in ChatGPT, and the "Most Amazing" Super Bowl Bet (516)
This week on This Old Marketing, Joe and Robert unpack a trio of headlines that perfectly capture the optimism and overconfidence of the AI era. First, Apple and Google announce a multi-year partnersh...Show More
9) The Death of Dead Marketing (515)
In this special episode of This Old Marketing, Joe and Robert tackle one of marketing's favorite habits: declaring things dead. Every year, marketers rush to pronounce entire channels, strategies, and...Show More
10) Instagram Puts Burden of AI Slop on Creators (514)
This week, Joe and Robert break down the latest signals in the economy, media, and marketing, from stabilizing job data and corporate tax incentives to AI's growing influence on content, platforms, an...Show More