AMPR AMPlified - Informative analysis brought to you by QUT School of Advertising, Marketing and Public Relations Podcast
1) (Transcript) Engagement through storytelling: flipping for success
Organisational storytelling is traditionally understood as a way that organisations engage stakeholders and influence them to believe in and support the achievement of organisational goals. Dr Anne La...Show More
2) Engagement through storytelling: flipping for success
Organisational storytelling is traditionally understood as a way that organisations engage stakeholders and influence them to believe in and support the achievement of organisational goals. Dr Anne La...Show More
3) Innovation by design
How do you create an innovative product or service which surprises and delights while still being user-centred? QUT's Professor Rebekah Russell-Bennett and PwC's Anna Dixon are Brisbane's authorities ...Show More
4) (Transcript) Innovation by design
How do you create an innovative product or service which surprises and delights while still being user-centred? QUT's Professor Rebekah Russell-Bennett and PwC's Anna Dixon are Brisbane's authorities ...Show More
5) (Transcript) The science behind crisis simulations and decision-making
Associate Professor Amisha Mehta and Dynamiq's Kel Donovan worked with attendees to experience and create crisis simulations that leverage uncertainty, balance operational and communication decision-m...Show More
6) The science behind crisis simulations and decision-making
Associate Professor Amisha Mehta and Dynamiq's Kel Donovan worked with attendees to experience and create crisis simulations that leverage uncertainty, balance operational and communication decision-m...Show More
7) The New Black: Mining Reputational Capital
Dr Lars Isaksson explored the rationale for companies to mine Reputational Capital, and how they benefited strategically and financially.
8) (Transcript) The New Black: Mining Reputational Capital
Dr Lars Isaksson explored the rationale for companies to mine Reputational Capital, and how they benefited strategically and financially.
9) Winning the brand relevance battle in a modern world
Dr Nicolas Pontes and Luke Wheatley provided insights on creating brand relevance and long-term success.
10) (Transcript) Winning the brand relevance battle in a modern world
Dr Nicolas Pontes and Luke Wheatley provided insights on creating brand relevance and long-term success.