Employer Branding Podcast
1) How to Create a Virtuous Cycle for Brand Ambassadors, with Laura Masters of Expedia Group
Brand ambassadors can be tricky to navigate. How do you make sure your message comes across without it feeling forced? We learn how Expedia Group gets amazing content by creating a virtuous cycle for ...Show More
2) Developing a TVP to Target Niche Talent, with Eunice Z. Clements-Tweedie of IHG
IHG is a huge global hospitality brand with over 500,000 employees worldwide. In this episode we learn how they developed a TVP, or Targeted Value Proposition, in order to reach talent with niche skil...Show More
3) Building a New Employer Brand at a Well Known Consumer-Facing Business, with Tara Orlando of Verizon
Verizon is well-known as a consumer-facing brand, but not so much as a place to work. There was a clear need for employer branding, and we find out how they worked to establish their EVP. Tara Orland...Show More
4) An Employer Branding Strategy to Reach Passive Candidates, with Mercedez Lockett-Hart of Adyen
Adyen is a financial technology platform that simplifies payment processing for businesses worldwide. But how do they reach candidates that aren’t necessarily looking for a job, and are definitely not...Show More
5) Creating an Employer Brand Around Remote Work and Flexibility, with Kim Wilkes of Zapier
Zapier is an automation and AI platform that practices what they preach, with a fully remote, asynchronous team that only meets in person once a year. In this episode, we find out how they create a st...Show More
6) Keeping Your Employer Brand Fresh at a World-Renowned Organization, with Chris Colbert of Nokia
Nokia’s business has shifted radically over their 150+ years. From a paper mill to the largest manufacturer of mobile devices to now working with NASA to install a communications network on the Moon. ...Show More
7) How to Measure Your Employer Reputation, with Debbie Celado of CBRE
CBRE is the world’s largest commercial real estate firm. However, while brand awareness is high for people in the industry, they’re not on the radar for other talent pools they need to recruit from. W...Show More
8) Raising Brand Awareness with Employee Storytelling, with Neil Daly of RWE
RWE is one of Europe’s largest renewable energy companies with a wide variety of talent needs. In this episode, we find out how they raise brand awareness and activate their EVP with the help of emplo...Show More
9) Establishing the Employer Brand Function on a Global Scale, with Stefanie Drerup of Siemens
Siemens is a 175-year-old multinational conglomerate that helps businesses around the world create smart infrastructure. In this episode, we learn how they established an employer brand function and a...Show More
10) Defining Your Employer Brand, with Sandra Petschar of Booking.com
Booking.com has some needs to attract talent with unique skill sets, like someone with customer service experience who is UK-based and speaks Norwegian. We learn how they address those needs by focusi...Show More