Marketing and Finance (MAF) Podcast
1) Marketing without the hype - why we need a back to basics approach – MAF298
Marketing without the hype - why we need a back to basics approach – MAF298Is our marketing activity annoying our customers? Is the hype surrounding the latest digital toys making obsessed with ...Show More
Marketing without the hype - why we need a back to basics approach – MAF298
09:12 | Apr 27th, 2023
2) Why The Apprentice candidates will ALWAYS screw up their marketing tasks - MAF297
Why The Apprentice candidates will ALWAYS screw up their marketing tasks - MAF297This week let's talk about the customer and how marketing always starts with a deep almost obsessive understanding of t...Show More
Why The Apprentice candidates will ALWAYS screw up their marketing tasks - MAF297
08:04 | Feb 23rd, 2023
3) This ancient but simple marketing formula still works now - Monroe's Motivated Sequence - MAF296
This ancient but simple marketing formula still works now - Monroe's Motivated Sequence - MAF296This week let's talk about a delightfully simple structure for creating a piece of marketing content.It ...Show More
4) Don't fall into the ChatGTP bland, average and mediocre (BAM) trap - MAF295
Don't fall into the ChatGTP bland, average and mediocre (BAM) trap - MAF295You're probably sick to the back teeth of hearing about ChatGPT already but you really need to hear this. And I really need t...Show More
Don't fall into the ChatGTP bland, average and mediocre (BAM) trap - MAF295
07:45 | Jan 26th, 2023
5) Introducing "The Simply Marketing Series" - Strategy versus tactics - MAF294
Introducing "The Simply Marketing Series" - Strategy versus tactics - MAF294This week let's talk about the difference between marketing strategy and marketing tactics.It's part of a new shorter, bite-...Show More
Introducing "The Simply Marketing Series" - Strategy versus tactics - MAF294
07:35 | Jan 19th, 2023
6) Marketing truths that bear repeating - time and time AGAIN - MAF293
Marketing truths that bear repeating - time and time AGAIN - MAF293This week let's talk about marketing truths that bear repeating - AGAIN.Which really means busting some marketing myths that won't go...Show More
7) Why simplicity can be a business strategy and how you can invest in it - MAF292
Why simplicity can be a business strategy and how you can invest in it - MAF292This week let's talk about simplicity.Simplicity can be a strategy. Simplicity can be your competitive advantage. It's ha...Show More
Why simplicity can be a business strategy and how you can invest in it - MAF292
18:27 | Oct 20th, 2022
8) How financial advice is evolving, using TikTok and targeting Gen Z with Eunicia Peret - MAF291
How financial advice is evolving, using TikTok and targeting Gen Z with Eunicia Peret - MAF291This week let's talk about how financial advice is evolving.We'll also look at how to make financial plann...Show More
9) When marketing creatives suck - is your strategy to blame? - MAF290
When marketing creatives suck - is your strategy to blame? - MAF290This week let's talk about that sinking feeling you get when you realise your marketing creatives suck.It's easy to blame the agency ...Show More
10) More than logos and fonts - how to create a strong brand with David O'Hearns - MAF289
More than logos and fonts - how to create a strong brand with David O'Hearns - MAF289This week let's talk about brand and positioningBut we'll go beyond logos, fonts and colours and look at what brand...Show More