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The Podcast Report

Paul Colligan

The author of the #1 Top Selling "How To Podcast" and Podcast Strategies" books, Paul Colligan, Podcast Consultant, Executive Podcast Producer and Keynote Speaker offers his report on what's really working in the Podcasting industry and freely gives ...Show More
Why Are There SO MANY Podcast Myths?

09:29 | Mar 15th

We hit Podcasting Myths on the Podcasters' Roundtable last night. We had a great time. Why are there so many Podcast myths? Here's the episode at YouTube - https://www.youtube.com/watch?v=TnAaD4EkcDk
The Edit - Team Clarity Matrix Part 3

10:43 | Jul 22nd

Who is going to edit the Podcast is only the first question. What kind of tech will they use? What workflow will they follow? Who owns the projects? What happens if you have to move to another platform? TeamBeforeTech.com
The Talent - Team Clarity Matrix Part 2

10:11 | Jul 19th

Once you've figured out who is in charge of Strategy/Review, it's time to think about your Talent. It might not be as easy as you thought. Build your Podcast team the smartest way possible with the Team Clarity Matrix (TM) TeamBeforeTech.com
Strategy / Review And The Team Clarity Matrix

10:20 | Jul 17th

No Podcast is an island. In our 15+ years of Podcasting, we’ve realized that everyone needs a team. The Podcast Partnership Team Clarity Matrix (TM) provides the means to understand your Podcast Team. The first step is Strategy / Review. We cover tha...Show More
Where Did Tim Ferris Go Wrong? Could He Not Monetize His Podcast With Fans?

13:53 | Jul 12th

Tim Ferriss quickly killed his “fan supported” model for monetizing his Podcast. The experiment was fascinating but his quick jump back to the ad model might not be what it seems. As always, lots to learn from Tim.
The Future Of Podcast Hosting

09:04 | Jun 29th

The Podcast Partnership will be at Podcast Movement this year in a booth surrounded by "Podcast Hosts" all trying to outdo each other. The future of Podcast hosting is three simple things. Paul Colligan explains them in this episode.
The Problem With Podcoin (It's Not The Way To Make Money With Podcasting)

08:32 | Jun 22nd

The promise of Podcoin is fascinating - it's "the Podcast player that pays." Listen to a Podcast, make some money. Get a new audience for your Podcast because those nice folk at Podcoin are paying them to listen to your Podcast. That's not how Podcas...Show More
What Pandora Needs To Do To Win The Podcast Wars

08:24 | Jun 12th

Pandora has a shot at "winning" the Podcast wars if they do these things - correctly - and quickly ... 1 - Bring ALL the Podcasters in. 2 - Use unsold or remnant inventory to promote Podcasts. 3 - Start Thumbs Up / Thumbs Down ASAP. 4 - Invite and us...Show More
The (Quickly) Coming Death of the Podcast Paywall

08:11 | May 31st

Yes, Luminary is charging for Podcasts - and it seems like an attractive model. With options like Spotify Premium and the like, why wouldn't we want to charge for our podcasts? The paywall premium model for Podcasting simply doesn't have a future. If...Show More
Facebook Algorithms Versus Podcast Realities - Where Would You Rather Market Your Content?

08:32 | May 17th

You have a choice of marketing your content on Facebook and paying/hoping that the algorithm will be favorable to you. You can also put that some content on a Podcast and know that 100% of those looking to get the content will, in fact, get the conte...Show More
Don't Assume Your Podcast Competition Has A Strategy

08:11 | May 8th

Don't assume that your Podcast competition is doing what they're doing because they have a specific strategy. Also, never assume that if they do have a strategy, that the strategy is solid. Many things are done online in Podcasting because someone go...Show More
The Best Podcast Monetization Model REQUIRES Ubiquity

07:56 | Apr 24th

There has been a LOT of complaining lately about groups who take "your" Podcast and put it on "their" platform. This is what Podcasting is FOR / this is what Podcasting is about. This is why we love Podcasting.   The power of Podcasting comes from be...Show More
Can You Be A Guest On My Podcast?

07:59 | Apr 9th

Can you be a guest on my Podcast? Probably not. This Podcast explains why. Originally recorded as a Facebook Live - https://www.facebook.com/paulcolliganfan/videos/280195539537953
Do you want to put your videos on YouTube?

02:47 | Apr 3rd

A quick look at whether or not Podcasters really want to play in the YouTube sandbox.
Assets Versus Episodes

08:08 | Mar 30th

Are you producing episodes - or assets?  Here's are few thoughts on the difference between the two with a little math thrown in to make it interesting.
How The March 2019 Apple Event Should Impact Podcasts For Years To Come

09:54 | Mar 25th

A few thoughts on the March 25, 2019, Apple Special Event and what the lessons of Apple moving to a services company should be. Does Apple News +, Apple TV+, Apple Card, and Apple Arcade matter to Podcasters?
What Would Happen If Apple Launched A Free Podcast Hosting Service?

07:36 | Mar 19th

What would happen if Apple launched its own free Podcasting hosting service atop already existing free iCloud accounts? There is real precedence for this in this history of free hosting accounts (could happen on Google Drive or Microsoft OneDrive...Show More
Just What Can We Learn From Podcast Stats? The Podcast Report Episode #165

10:21 | Mar 13th

We're putting together our monthly stats reporting for our clients around here and I thought I'd share a few ideas about Podcast stats and what we can learn from them.  Spoiler Alert: It's a lot more than download numbers.  Links mentioned: The Mediu...Show More
Spotify Versus Pandora And Our Podcasting Audiences - The Podcast Report Episode #164

06:12 | Mar 9th

I'm still pondering the implications of the #InfiniteDial 2019 report and I've got a few thoughts on Pandora versus Spotify and our Podcast audiences.  Will be curious to hear what you think.
My (Brief) Thoughts On The #InfiniteDial 2019 Report - The Podcast Report Episode #163

07:02 | Mar 7th

The yearly Infinite Dial Report is my Superbowl.  We'll examine more specifics later - but the numbers continue to fascinate - and continue to go up.   You can download the entire #InfiniteDial report at https://www.edisonresearch.com/infinite-dial-2...Show More
New Realities Of Video Podcasting - The Podcast Report Episode #162

13:12 | Feb 14th

Video podcasting is going to become a thing again - and it's going to get bigger - and it's part of why Spotify bought Gimlet.  Frank's Audio Podcast - https://itunes.apple.com/us/podcast/your-next-million/id1364729629?mt=2  Frank's Video Podcast - h...Show More
New Rules At Apple Podcasts Connect - The Podcast Report Episode #161

08:47 | Feb 11th

There are some new rules at Apple about Podcasts Connect.  You better heed them, and here's why ... "For clarity, you must not aggregate (or permit any third-party to aggregate) analytics information provided to you by Apple as part of the Content An...Show More
Tales Of A Bad Podcast Producer - The Podcast Report Episode #154

16:16 | Feb 8th

I handed over control of my Podcast last season to someone else.  It didn't go well, and it WAS MY FAULT.  I didn't know what I wanted.  Now I do ...
Spotify To Buy Gimlet Media - The Podcast Report InbetweenISode

19:35 | Feb 5th

Spotify to buy Gimlet Media is the buzz all over Podcast land these days. In this InbetweenISode (yeah, I need another name), Paul examines the what, the so what, and the now what of this situation.  Original Facebook live that this was taken from - ...Show More
The Who, Not The How, Of Podcasting - The Podcast Report Episode #153

20:21 | Feb 1st

Podcasting is so fun and so "easy" that it's often our path to look at "how" we do something in Podcasting.  May I suggest that we should, sometimes, look at the "who?" Dan Sullivan's many Podcasts - https://strategicpodcasts.com/  My Podcast Book - ...Show More
On Interviewing Jay Abraham (And More) - The Podcast Report InbetweenISode

20:13 | Jan 29th

Jay Abraham - I got the interview today and have some thoughts on him, Dave Letterman, the "NPR Sound," and more.  Original Facebook Live - https://www.facebook.com/paulcolliganfan/videos/334945890695845
Podcast Strategies For Spotify - The Podcast Report Episode #152

19:37 | Jan 24th

The Podcast channel you understand the least might be the source of your best audience. You might not be a fan of Spotify. You might not even "get" Spotify. It doesn't matter. Original Facebook live that this was taken from - https://www.facebook.com...Show More
Why I Turned Down $200 CPM To Put An Ad On This Episode - The Podcast Report InbetweenISode

13:23 | Jan 21st

Turn down $200 CPM?  Am I crazy?  In this InbetweeniSode, I explain why I didn't take an add for this episode - even though the money was really good and the market-message match for my audience even better.  Tip - I produce assets, not episodes.   T...Show More
Podcast Predictions For 2019 - The Podcast Report Episode #151

19:42 | Jan 18th

Podcasting Is A Distribution Game / Not A Platform Issue Podcast Predictions for 2019.  What do you think? #1 - Pandora Impact Becomes Exponentially Bigger Than Google #2 - Major Changes At Apple Podcasts #3 - Instagram Becomes A Primary Podcaster Ma...Show More
A Quick Look At Past Podcast Predictions - The Podcast Report InbetweenISode

15:59 | Jan 15th

Beware anyone who makes bold Podcast Predictions without a past history of seeing some real success in previous predictions.  Next episode Paul Colligan will share his Podcasting Predictions for 2019, but in this live recording, shares the results fr...Show More
Podcast Strategies For Pandora - The Podcast Report Episode #150

06:41 | Jan 11th

If you have no plan for Podcast discovery, don’t complain if your Podcast isn’t discovered. Pandora just might be able to help with that.  Even if it doesn't, you still need to pay attention.   Shownotes links, conversation and more here - http://The...Show More
Beast Mode And More - The Podcast Report InbetweenISode

22:46 | Jan 8th

What is "beast mode" and why does it matter for Podcasting? This special "InbetweeniSode" of The Podcast Report (we'll get a better name soon) is an unofficial launch of Season 6 and the beginning test of something great.  Original Broadcast On Faceb...Show More
Skype Cloud Recording Just Released - The Podcast Report SPECIAL EPISODE

11:37 | Sep 6th, 2018

Going live to talk about Skype Cloud Recording and the Podcaster. Questions about the topic will be answered, if possible, live. Answers not about the topic won't be answered. All will make sense soon ;-) Video On YouTube - https://youtu.be/vXpXFLaMn...Show More
The Podcast Authority Paradox - The Podcast Report Episode #149

14:04 | Jul 6th, 2018

Because nobody “owns” Podcasting, everyone acts like they do. It's what I call the "Authority Paradox" of Podcasting and it's having a big impact on our industry. Original Facebook Live Video - https://www.facebook.com/paulcolliganfan/videos/10156522...Show More
What Does The New Google Podcast App Mean For Podcasters? - The Podcast Report Episode #148

13:20 | Jun 20th, 2018

Google (finally) released their Podcast App.  While, initially, it doesn't feel like much, us Podcasters are (always) in need of some perspective. Links: Google's New Podcast App - https://play.google.com/store/apps/details?id=com.google.android.app...Show More
How To Be A Better Podcast Interviewer / Closing Up Season 5

20:55 | Apr 20th, 2018

Want to be a better podcast interviewer?  Here are a few (freeing) thoughts on the process - and a free worksheet normally reserved for my clients.  Grab The Worksheet: Text - “interviewhacks” to (503) 966-8066 Links Mentioned: Roderick On The Lin...Show More
Should You Publish Your Podcast To YouTube? - The Podcast Report

11:48 | Mar 31st, 2018

Is my audience on YouTube? Are podcast listeners listening to content on YouTube? A lot of people ask if you should put your podcast on YouTube. There are many people who will do a deep dive telling you reasons why you shouldn’t put your podcast on Y...Show More
Is There Room for Another Podcast? with Joel Comm - The Podcast Report

26:21 | Mar 22nd, 2018

Joel Comm is here today to chat with me about if there is room for another podcast. He has a new podcast that is less than nine months old, yet he is having amazing success. This is because Joel is delivering content that his audience is hungry for. ...Show More
Thoughts On The Infinite Dial 2018 Report - The Podcast Report

19:49 | Mar 16th, 2018

Every year, Edison does their infinite dial study. This is a study that focuses on the entire theme of audio. This is not only a study of podcasting, it's a study of all Internet audio and how it all fits together. Every year, when you look at the st...Show More
Should I Attend This Podcasting Event? - The Podcast Report

20:33 | Mar 8th, 2018

I just got back from Social Media Marketing 2018. After looking at my very full calendar, I have to ask myself the question of are attending these events right for me. I have some ideas and takeaways about whether to attend a podcasting event or not....Show More
More Thoughts On Podcast Tracking - And A Few Thoughts On Intimacy - The Podcast Report

18:45 | Mar 2nd, 2018

What kind of relationship do you want with your audience? This is going to be a shorter episode, but it is a really important one. If we can make podcasting an intimacy game, the game will change forever. The profit will go up, and the impact we’re l...Show More
How to Make Your Podcast A Medium Article - The Podcast Report

39:16 | Feb 22nd, 2018

Benjamin Hardy the #1 writer on Medium is here today. It makes sense to put your written content where people already are. I've always said making people come to your blog in the world of syndication, publication, subscription, and podcasting is a li...Show More
How To Get Your Podcast On Spotify - The Podcast Report

20:58 | Feb 15th, 2018

Spotify is a hot topic. I chat about Spotify and its relationship to podcasts on today's show. This month, I am heading out to Social Media Marketing World in San Diego. It's an amazing event, and I will have a recording of my panel in a future episo...Show More
The Podcast Guest Problem - The Podcast Report

44:14 | Feb 9th, 2018

A lot of people believe that a podcast must be an interview. This is an interesting problem. This episode is an interview, but that is not always the case. People are paying tons of cash to get guests for their podcasts. Some of these guests turn out...Show More
3 Massive Benefits Of Business Podcasting - The Podcast Report

10:55 | Feb 1st, 2018

I just got back from attending Allison Maslan's Business Blast Off Event in Las Vegas. Allison Maslan is a client, a friend, and a female business juggernaut. I was able to speak at her event this weekend about podcasting. What's neat is that it wasn...Show More
Erica Mandy, The Newsworthy, What Comes Next In Podcasting? - The Podcast Report

25:09 | Jan 25th, 2018

Erica Mandy is the host and content producer of theNewsWorthy a Monday through Friday podcast that shares fast, fair, and fun news you need in less than 10 minutes. She used her background in journalism combined with curiosity about what people wante...Show More
A Podcasters Review Of Podcon - The Podcast Report

32:35 | Jan 18th, 2018

In 2010, I attended a little conference called Vidcon. The purpose was to bring content producers and audiences together. I went and was blown away. One of my first thoughts was when is PodCon going to happen. PodCon happened last year in December of...Show More
Driving Your Podcast to the Top of the iTunes Charts (VidSummit 2017 Presentation)

52:59 | Jan 11th, 2018

There is a lot to say about the VidSummit event. I can’t say it all here. When I went in 2016, I didn’t expect it to be as great as it was. 2016 was amazing. Then I was asked to come back and present in 2017, and that presentation is today’s episode....Show More
Podcast Predictions: Looking Ahead to 2018 - The Podcast Report

10:24 | Jan 4th, 2018

It’s always fun to close up the end of the year with a podcast prediction show. We will look at last year's predictions and what actually happened. We will also take a look ahead and predict what is coming up in the world of podcasting. Tip of the We...Show More
Renee Wang - The Podcast Report

34:04 | Dec 21st, 2017

Renee Wang the founder and CEO of CastBox is here to talk about how CastBox connects users with podcasts, radio, audio books, talk shows and more in one app. This episode will be an interesting look into some of the opportunities in the podcast space...Show More
Jennifer Briney - The Podcast Report

31:57 | Dec 14th, 2017

Jennifer Briney is profiting from bitcoin and more, and she is making the same amount of money regardless of what her stats say. I was introduced to Jennifer Briney by Adam Curry at a previous Podcast Movement. I liked her and what she was doing. I k...Show More
Collecting Email Addresses From Your Podcast - The Podcast Report

19:36 | Dec 7th, 2017

Everyone is talking about building email lists and setting up funnels. Today, we talk about how to build an email list through your podcast and how to set up a simple funnel. We are also launching the Podcast Episode Funnel Tool. You may have seen t...Show More
What Do The Changes To The iOS 11 Podcasts App Mean To Podcasters? - The Podcast Report

19:40 | Dec 2nd, 2017

Here's a quick catch up. Podcast Movement 2017 was fantastic, and I'm looking forward to Podcast Movement 2018. The new Apple podcast app is out along with iOS11, the new iPhone X, and the Apple Watch 3 that I can make calls on. In this episode, I'll...Show More
Closing Down For A Summer Hiatus (See You At Podcast Movement) - The Podcast Report

14:48 | May 31st, 2017

We're closing up shop here at The Podcast Partnership on Season 4 of The Podcast Report.  Season 5 will be back soon with a new format, new style, new website - and, of course, an explanation of why we've done it all. Covered in this episode: Goodbye...Show More
Marketing To Podcasters Versus Marketing To Your Audience - The Podcast Report

12:02 | May 25th, 2017

The next step in podcasting's growth is in the marketing of our shows, not to podcast consumers but, in fact, our real audience. The final episode of Season 4 covers 7 truths about your future podcast audience that have immediate implications on what...Show More
In This On Demand Age - Is Live "Worth It" - An Interview With Rob Greenlee - The Podcast Report

53:49 | May 10th, 2017

Live is big - but is it worth it in an on-demand age?  Does anyone tune-in for appointment listening anymore? Podcast Hall Of Famer  Rob Greenlee joins Paul in this episode of The Podcast Report as the reminisce a bit and take on the topics of the il...Show More
Podcast Outliers - More Damage Than Good? The Podcast Report

11:58 | May 4th, 2017

There are some names and ideas associated with Podcasting that some don't want to be associated with. Is this enough to stop us from Podcasting? Technology is amoral Gaga's audience is in it for the music - yours is in it for the content - the techn...Show More
If You Aren't Serious About Your Podcast Project Files, You Aren't Serious About Your Podcast - The Podcast Report

07:06 | Apr 26th, 2017

I want to save you some heartache that my client is going through right now. Do yourself, and your Podcast, a big favor - KEEP YOUR PODCAST PROJECT FILES. The reasons some give for not keeping these files are simply wrong. If you truly value your Pod...Show More
Three Tasty Flavors Of Podcast Monetization - The Podcast Report

48:37 | Apr 20th, 2017

When the team at Social Media Marketing World asked me to do a panel on podcast monetization, I honestly didn't think I'd get the team I was hoping for. Rob Walch makes his podcast money the way most people think of podcast monetization: He has ads o...Show More
How Do You Get Strategic With Your Podcast Show Notes - The Podcast Report

15:43 | Apr 12th, 2017

A potential client emailed me for a reference re "the best show notes."   That lead to this rant. It's time to get strategic with your podcast show notes. Links Sponsor - http://HowToPodcastTraining.com  Amy Porterfield - http://AmyPorterfield.com H...Show More
Thoughts On The infinite Dial 2017 Report - The Podcast Report

23:15 | Apr 5th, 2017

The Infinite Dial 2017 report is out - and the results are fantastic. Here's what Podcasters should think (and do) about it. Sponsor - http://HowToPodcastTraining.com The Infinite Dial 2017 - http://www.edisonresearch.com/infinite-dial-2017/ How To P...Show More
What Are You Going To Do When Google Wants A Different Feed Than Apple? - An Interview With Rob Walch - The Podcast Report

51:57 | Mar 14th, 2017

What makes the one podcast host different from another - other than price (hidden or otherwise)? In Episode 121 of The Podcast Report, Paul Colligan chats with Rob Walch of Libsyn about their take on Podcasting - including destinations, multiple feed...Show More
The Secret To Podcast Success Is Intention About Your Passion - An Interview With Brian Kurtz - The Podcast Report

59:20 | Mar 9th, 2017

Brian Kurtz is a direct marketing legend who is no fan of this "podcast your passions and the profits will follow" nonsense.  He is, however, a HUGE FAN OF PODCASTING. Episode 120 is a conversation about what podcasters can learn from direct marketin...Show More
Does Your Podcast Suffer From Free Hugs Syndrome - A Conversation With Ed Dale - The Podcast Report

1:03:54 | Mar 2nd, 2017

Does your podcast suffer from "free hugs" syndrome?  Are you finding it hard to generate revenue from a medium that gets frustrated when you try to monetize? Enjoy this conversation with Ed Dale as we examine why podcast listeners are so reluctant to...Show More
Dan Benjamin Built Something Different With Fireside.FM - The Podcast Report

44:12 | Feb 22nd, 2017

The services side of the podcast industry needs some new thinking and Dan Benjamin offers something unique to this space that is worth looking at and talking about. Dan Benjamin has been podcasting for a long time and built a hosting platform based o...Show More
Mike Stelzner Of Social Media Examiner Killed A Podcast - And His Business Is Better For It - The Podcast Report

36:16 | Feb 15th, 2017

I interviewed and praised Mike Stelzner for starting a new Podcast back in episode 31 of this show.  I used the transcript of the interview in my How To Podcast books and more.  I loved the move and what it represented. Mike killed the Podcast and ex...Show More
Taking Ads On The Podcast Report - Why? - The Podcast Report

22:10 | Feb 8th, 2017

For the longest time, I said I was never going to take ads on this show. Now I'm taking ads. What changed? Links Sponsor - Fireside.FM -Use coupon code "PAULSENTME" for 20% off your first 3 months - http://Fireside.fm/podcastreport Ed Rush On "Buyin...Show More
Russell Brunson is GIVING AWAY MP3 Players With His Podcast On It, Is Making A Profit, And Is At The Top Of The iTunes Charts - The Podcast Report With Paul Colligan

35:14 | Feb 1st, 2017

Russell Brunson is giving away MP3 players with his Podcast on it, is making a profit, and is at the top of the iTunes Charts. It's a brilliant model in an industry obsessed with "free and cheap" ways to get the word out. Russell, now, knows EXACTLY ...Show More
The Best Money In Podcasting Comes From Serving The Fans - The Podcast Industry Report With Paul Colligan Episode #114

46:51 | Dec 20th, 2016

An interview with J.D. Stein of Money For The Rest Of Us - fulfilling the promise from Episode 111.  You'll find Podcast strategies and some insight on the power of Podcasting from someone who is doing it very very well. This is the last episode of S...Show More
Podcast Predictions For 2017 - The Podcast Industry Report With Paul Colligan Episode #113

11:53 | Dec 14th, 2016

Paul shares his Podcast Predictions for 2017 - and examines what he got right and wrong in his 2016 predictions: No New Podcast Consumption Models In 2017 - Podcasting doesn't need fixing At Least One #1 Show With No Ad Insertions - There Are Other M...Show More
Netflix And The Smart Client - The Podcast Industry Report With Paul Colligan Episode #112

10:25 | Dec 6th, 2016

Netflix JUST introduce a feature that we Podcasters have had for over a decade now. Paul has a few thoughts on what you get by being good to your audience. Big Ideas – Netflix just realized what we've known for over a decade now - people like to down...Show More
The 7 Essential Podcast Strategies For 2017 - The Podcast Industry Report With Paul Colligan Episode #111

17:18 | Nov 30th, 2016

Ready to do amazing things with your Podcast in 2017?  Want a free consulting session with Paul Colligan on how to do just that? In this episode, the 7 Essential Podcast Strategies For 2017 - and an amazing contest. Tell us your 7 sentences for your ...Show More
7 Hidden Competitive Advantages Of Podcasting (That Have Nothing To Do With Downloads Or Monetization Strategies) - The Podcast Industry Report With Paul Colligan Episode #110

16:02 | Nov 22nd, 2016

Increasing Podcast downloads and killer monetization strategies are fine pursuits - but they have nothing to do with the 7 hidden competitive advantages of Podcasting. Some of the best things Podcasting brings you come regardless of download numbers,...Show More
How To Turn Your Podcast Into A Content Marketing Machine (My Social Media Marketing World Presentation) - The Podcast Industry Report With Paul Colligan Episode #109

47:07 | Nov 15th, 2016

You are more than a Podcast - do this right and you're a CONTENT MARKETING MACHINE. I'm a huge fan of the annual I'm a huge fan of the annual Social Media Marketing World event in San Diego and haven't missed a one yet. In this episode, I'm thrilled ...Show More
What Podcast Technology Should You Depend On? - The Podcast Industry Report With Paul Colligan Episode #108

12:58 | Nov 9th, 2016

A video about something very cool from Google is yet another example of us "not getting" the POWER OF THE PODCAST. Big Idea – If your Podcast requires anything, you've forgotten the power of the Podcast. (Click To Tweet) When you make the Podcast abo...Show More
Why A Good Podcast Is Like A Great Restaurant - The Podcast Industry Report With Paul Colligan Episode #107

15:13 | Nov 2nd, 2016

Ever thought of a Podcast like a restaurant?  It might actually be a better paradigm to think about your Podcast than the traditional ideas we hear anywhere else. In this episode, Paul Colligan gives you a few ways to think about your Podcast that co...Show More
What Is Podcasting Anyway? - The Podcast Industry Report With Paul Colligan Episode #106

15:13 | Oct 26th, 2016

What is a Podcast anyway? New products and services are claiming they make "Podcasts" and there's a lot of debate. And confusion. And frustration. And people claiming malice. Or is it stupidity? How do we make sense of this industry? Big Idea – If yo...Show More
Your Message Is Bigger Than iTunes (Another Look At Multicasting) - The Podcast Industry Report With Paul Colligan Episode #105

21:15 | Oct 18th, 2016

How is Podcasting like Tacos? Paul Colligan gets a rare chance to speak to key players in the video industry about multicasting - and how it all fits together. This is the Podcast version of a presentation he'll be giving at VidSummit later this week...Show More
What's The Problem With Most Podcasting Consultants ? - The Podcast Industry Report Episode #104

15:13 | Oct 11th, 2016

We, as an industry, are giving way too much attention to experience, and not enough attention to expertise. It's not how much anyone has done in this space, it's what results have they seen. When we, as an industry, stop celebrating time over results...Show More
What Should Podcasters Think Of Apple iTunes Spoken Editions? The Podcast Industry Report Episode #103

10:53 | Sep 27th, 2016

Rumor is Apple is working on a "Spoken Edition" program that some Podcasters are seeing as competition. It isn't competition ... it is anything but that ... It's only going to get better for us Podcasters. Big Ideas – If you think iTunes Spoken Editi...Show More
John Lee Dumas Listened To His Audience Before The Advertisers - The Podcast Industry Report Episode #102

37:52 | Sep 20th, 2016

John Lee Dumas sees more money from products made for his audience than he does ads read to his audience. He made more than $81,000 dollars in July of 2016 from podcast sponsor revenue, yet decided to tell Midroll he was going to do things differentl...Show More
What Should Podcasters Do About Apple? - The Podcast Industry Report With Paul Colligan Episode #101

20:04 | Sep 13th, 2016

What do we do about Apple? Are they a help or hindrance to your Podcast? Is there anything they can do better? What should the Podcaster do with Apple - even if they aren't big fans? In the first episode of Season 3 of The Podcast Industry Report, we...Show More
Podcasting Facts, Fears and Fiction - The Podcast Report Episode #100

17:40 | Jul 19th, 2016

Episode 100 of The Podcast Report is a look at the Facts, Fears and Fiction of Podcasting that are shaping our industry perhaps a little more than they should. Episode was originally recorded in front of a live audience at the Portland Podcast Cooper...Show More
The Fact And Fiction To Making It To #1 In iTunes - The Podcast Report Episode #99

11:46 | Jul 12th, 2016

Getting to #1 in iTunes isn't that hard. Actually, a lot of things in Podcasting isn't that hard, despite what you're local guru or Podcasting course might tell you. In this episode of The Podcast Report, Paul Colligan examines why some insist on mak...Show More
Here's My Vision For The Industry - The Podcast Report With Paul Colligan Episode #98

15:13 | Jul 5th, 2016

Last week Paul Colligan spoke to many of the issues in the Podcasting industry that concern him deeply / keep him up at night. In this episode, Paul examines seven things we all can do in this industry to bring us all to a higher level of excellence....Show More
Podcast Problems That Keep Me Up At Night - The Podcast Report With Paul Colligan Episode #97

13:20 | Jun 28th, 2016

Last week we examined how we have a discoverability problem. This week I chat about bigger problems in our little place in the world. These are the issues about Podcasting that keep me up at night - and I'd love your thoughts on what we can do to fix...Show More
Podcasting Has A Discoverability Problem. What Is Your Solution?" - The Podcast Report With Paul Colligan Episode #96

11:56 | Jun 21st, 2016

We need to admit it - Podcasting has a discoverability problem. Paul Colligan examines the problem and makes some suggestions on how to deal with it. He also ponders what role Facebook Live might play in helping others find Podcasts.
Why Is Podcasting Better? - The Podcast Report With Paul Colligan Episode #95

12:48 | Jun 14th, 2016

There is a LOT of excitement in the Podcast industry / Podcast "space" right now and Paul Colligan suggests in episode #95 that this excitement is what is getting in the way of the true power of Podcasting and the power of the Podcast. In this episod...Show More
What Do Podcast Industry Acquisitions And Mergers Mean To Your Podcast? - The Podcast Report With Paul Colligan Episode #94

12:02 | Jun 7th, 2016

Recent industry news about Podcast company acquisitions has a number of Podcasters worried about how this news will affect them. The worry is, simply, silly, because the Podcast industry seldom affects the Podcast. Paul Colligan examines how the Stit...Show More
When Podcast Stats Do More Damage Than Good - The Podcast Report With Paul Colligan Episode #93

12:01 | May 31st, 2016

Podcasters LOVE numbers. Downloads and subscribers and growth projections and streams and more have some for some, more important than the actual audience the Podcast was originally created for. The smart Podcaster MUST understand the role of numbers...Show More
When Does The Solo Show Make Sense For The Podcaster? The Podcast Report With Paul Colligan Episode #92

11:36 | May 25th, 2016

Podcasting is full of interview shows and roundtables, but The Podcast Report is (usually) a solo show. Is this by design, or does Paul just have no friends? In this episode of The Podcast Report, Paul Colligan examines the role (and the opportunity)...Show More
What Is The Role Of Remote Interviews And The Podcaster - The Podcast Report With Paul Colligan Episode #91

12:15 | May 17th, 2016

Does the technology behind remote interviewing make you nervous? How would your Podcast change if you could interview anyone anywhere in the world. In this 3rd of a 4 part series about Podcast Production Models, Paul Colligan examines both the role o...Show More
Should The Podcaster Batch Their Episodes - The Podcast Report With Paul Colligan Episode #90

11:13 | May 10th, 2016

For many Podcasters, the need to get a new show out every week is overwhelming. There is no reason for the Podcaster to worry about recording a new episode every week with the Podcast production model of batching your episodes. In this episode of The...Show More
Is Live To Streaming Video A Smart Idea For The Podcaster? The Podcast Report With Paul Colligan Episode #89

13:59 | May 3rd, 2016

Podcasters can get distracted, easily, by shiny new technologies like Facebook Live, Periscope, Blab, Meerkat, YouTube Live, LiveStream.com and the rest. Is it a good model for Podcasters? Does it make the Podcast obsolete? Paul examines these questi...Show More
Google Has Entered The Podcasting Game - The Podcast Report With Paul Colligan Episode #88

14:50 | Apr 19th, 2016

Yesterday, Google emailed everyone who had submitted their Podcast that their Podcast was live in their new system. Not everything is perfect yet but, Google has truly entered the Podcasting game. In this episode of The Podcast Report, Paul Colligan ...Show More
What Business Are You In ? - The Podcast Report With Paul Colligan Episode #87

13:32 | Apr 12th, 2016

Internet audio options continue to grow - from big players getting into the Podcasting space to big players producing and distributing content that sounds a lot like Podcasting (but they just won't call it yet). New devices as simple as the Amazon Al...Show More
Changes At Instagram Just Made Podcast Marketing In The Social Networks A Lot More Interesting - The Podcast Report With Paul Colligan #86

08:46 | Mar 30th, 2016

Instagram just announced that they've upped their video hosting size from 15 seconds to 1 minute. This change has a potential massive effect on Podcasters who wish to promote their Podcast with social video and in this episode of The Podcast Report, ...Show More
Why Downloads Might Be The Worst Possible Metric For Your Podcast - The Podcast Report With Paul Colligan Episode #85

13:12 | Mar 22nd, 2016

In this episode of The Podcast Report, Paul Colligan explains why downloads might be the WORST POSSIBLE METRIC for your Podcast.  More information can be found at http://ThePodcastReport.com/85
7 Surprising Benefits Of The Simple Podcast - The Podcast Report With Paul Colligan Episode #84

14:59 | Mar 15th, 2016

When considering a Podcast format (or even changing from / or moving to one), it's important to understand what a simple Podcast format brings to the producer. In this episode, Paul Colligan speaks to the "7 Surprising Benefits Of The Simple Podcast"...Show More
Why Is The Simple Podcast The Winning Podcast? The Podcast Report With Paul Colligan Episode #83

15:30 | Mar 8th, 2016

We've been Podcasting for more than a decade but, for some reason, people seem to want to make Podcasting MORE AND MORE COMPLICATED. Not only does it not need to be hard, but when you make it complicated, you STEAL from your Podcast content and your ...Show More
Why The Podcast Interview Is The Perfect Podcast Prescription - The Podcast Report With Paul Colligan Episode #82

17:34 | Mar 1st, 2016

Yes, Paul Colligan (author of the How To Podcast books) has "changed his song" on Podcast interviews and offers in this episode, his thoughts on what is needed for the "Perfect Podcast Interview." Topics covered include: Why interviews can be the ...Show More
Podcast Interviews With Impact – An Interview With Jessica Rhodes – The Podcast Report Episode #81

24:16 | Feb 24th, 2016

Nobody knows the world and economics of Podcast Interviews more than Jessica Rhodes and we’ve got her for a LIVE BLAB – of which most of the content will become episode #81 of The Podcast Report. If you would like access to the rest of the content /...Show More
What Does The New Podcast iTunes Submission Process Mean For Podcasters? – The Podcast Report With Paul Colligan Episode #80

13:37 | Feb 17th, 2016

iTunes has made some BIG changes to the Podcast submission process. Paul is going LIVE on YouTube to explain what he knows and how you can prepare. He'll answer questions for anyone who can attend. After the live event, he'll prepare a quick report...Show More
What Podcast Stats Should I Track? The Podcast Report With Paul Colligan #79

17:08 | Feb 9th, 2016

With all of the options and numbers that the Podcaster has to track, a strategic approach to tracking the variables that matter is extremely important. In this LIVE episode of The Podcast Report, Paul Colligan will share the 7 things every podcaster ...Show More
5 Essentials To A Profitable Podcast - The Podcast Report With Paul Colligan Episode #78

15:02 | Feb 2nd, 2016

Too many are publishing their Podcast with a "fire, aim, ready" approaching of hoping their show will one day find profitability. This is a lousy strategy - but you already know that.  In this episode of The Podcast Report, Paul Colligan examines th...Show More
A Smart Process For Dealing With Podcast Criticism - The Podcast Report With Paul Colligan Episode #77

14:32 | Jan 26th, 2016

As suggested by listener Byron Friday, Paul Colligan examines a simple and smart way to deal with Podcast Criticism that might be a little different from what you think and what you've heard. The key is in understanding who your Podcast serves.  Big...Show More
How To Get More Listeners For Your Podcast - The Podcast Report With Paul Colligan Episode #76

13:55 | Jan 19th, 2016

There are 4 places that Podcast audiences come from - and 4 places they more certainly do not. Understanding these 8 variables will let you focus your time and attention on growing your Podcast Audience so that you can reach more people and profit m...Show More
Podcast Predictions For 2016 - The Podcast Report With Paul Colligan Episode #75

20:04 | Dec 9th, 2015

In this final episode of Season 1 of The Podcast Report, Paul Colligan shares his Podcasting Predictions for 2016 (and looks at how well he faired with his 2015 predictions).  This episode was taken from a Live YouTube Stream. More details, and the ...Show More
What’s The State Of Podcasting? - The Podcast Report Episode #74

16:32 | Dec 1st, 2015

As Paul Colligan closes up Season 1 of the Podcast Report, he thought it would be fun to asses all things Podcasting right now and how it’s affecting his Podcast (and what effects you might want it to have on yours). Big Idea -   Don’t assume your ...Show More
What's Next For The Podcast Report? - The Podcast Report Episode #73

11:52 | Nov 24th, 2015

It’s time to bring Season 1 of the Podcast Report to a close. Paul Colligan explains why he’s closing up the season, what’s coming next, and offers a few ideas that you might want to ponder in your own Podcast.   Big Idea - The Unexamined Podcast ...Show More
What Does Season 2 Of Serial Tell Us About Podcasting? - The Podcast Report Episode #72

10:28 | Nov 17th, 2015

The recent announcement that Serial Season 2 will also be available on Pandora brings up some interesting questions and ideas about the role and scope of Podcasting. Paul Colligan examines them in this issue of The Podcast Report. Big Idea - Serial O...Show More
He Hit iTunes New And Notable About 175 Episodes In - Meet Andrew Lock From HelpMyBusiness.com - The Podcast Report Episode #71

18:37 | Nov 10th, 2015

Andrew Lock recently hit “New And Notable” at iTunes. The funny thing is, he’s 175 episodes into his Podcast. This story is worth getting to know - but Andrew’s approach to Podcasting is refreshing and also extremely powerful and well worth your list...Show More
How Does Google Play Embracing Podcasts Change Things? - The Podcast Report Episode #70

12:32 | Nov 3rd, 2015

Now that Google is embracing Podcasting inside of Google Play, there are a lot of Podcasters asking how it will impact Podcasting and, more importantly, what it will do for downloads and subscribers. Paul Colligan, author of the How To Podcast books ...Show More
3 Podcast Mistakes That Just Make Me Kind Of Sad - The Podcast Report Episode #69

12:21 | Oct 27th, 2015

The Podcasting industry is fascinating because many people copy (and teach) each others methods - even when some of them are wrong. In this episode of The Podcast Report, Paul Colligan examines 3 big mistakes he see all too often in Podcasting - and ...Show More
The Two Skills Of Podcasting - The Podcast Report With Paul Colligan Episode #68

05:03 | Oct 20th, 2015

Paul recorded this episode of The Podcast Report in front of a LIVE AUDIENCE demonstrating that there really are two skills in Podcasting - The Tech AND The Content. To show how easy the tech is, he used a simple $20 microphone on his phone to record...Show More
What Kind Of Downloads Does iTunes New And Noteworthy Bring You? A Case Study From The Field - The Podcast Report Episode #67

13:06 | Oct 13th, 2015

How many downloads / subscribers does an iTunes New And Noteworthy position bring you? Paul Colligan, author of multiple Amazon best sellers on Podcasting answers that question with specific numbers from a test in the field - and offers a few ideas a...Show More
About My Unique Podcasting Concepts - The Podcast Report Episode #66

14:57 | Oct 6th, 2015

A recent review of my "How To Podcast 2015" book said that the book  “tries too hard at times to be a contrarian and gives little reason and/or evidence for many of his more "unique" Podcasting concepts.” There is some truth to this - and some misun...Show More
What Should Podcasters Do About YouTube? - The Podcast Report Episode #65

13:41 | Sep 29th, 2015

Many Podcasters put their audio podcast content at YouTube with nothing more than an image or logo hoping to get a few more listens to their show. Is this a good idea? Can you do more with YouTube? Why do some gurus recommend it? Paul Colligan has au...Show More
What Ad Blocking Means To Podcasters - The Podcast Report Episode #64

15:32 | Sep 22nd, 2015

Ad blocking is a big topic these days - and will be a big topic for some time to come. Although there are no ad blocking apps for Podcasts currently, every Podcast should examine what they can learn from, and do about, this trend.  Big Idea Ads The...Show More
Why Apps And Apple TVs Matter To Podcasters - Even If You Are An Android User - The Podcast Report Episode #63

14:59 | Sep 16th, 2015

Apple made some big announcements that should cause all Podcasters to sit down and take notice. If the "future" of television really is apps, it's probably the future of Podcasts as well. In a live Periscope stream (playing off of what he examined l...Show More
What Do Podcasters Have To Learn From Periscope, Meerkat and Blab? - The Podcast Report Episode #62

15:31 | Sep 8th, 2015

Periscope, Meerkat, Blab, etc. are all the rage these days. Some are calling it the “future” of content distribution. Others are calling it a fad. Paul Colligan, author of the #1 top selling “How To Podcast 2015” examines what these programs and can ...Show More
Why Podcast Month? The Podcast Report Episode #61

12:16 | Sep 1st, 2015

In September of 2015, Paul launched “Podcast Month” - in honor of “International Podcast Day” - and in an a attempt to build up the list for The Podcast Report (and to teach other Podcasters a model for building their own lists). In this episode, Pau...Show More
The Ease, Power & Simplicity of Podcasting - The Podcast Report Episode #60

14:22 | Aug 25th, 2015

Paul Colligan shares equally from his heart and his reality why Podcasting is his favorite way to increase his reach. This episode was recorded in front of a live audience in Palm Springs in August of 2015.To get the cheat sheet mentioned, in this ep...Show More
How Do I Get My Audience To Do Something? The Podcast Report Episode #59

14:33 | Aug 18th, 2015

Ever wondered how to get your Podcast audience to do something other than listen? Have you realized that once your audience “does something” - the options for profit increase considerably? In this episode of The Podcast Report, Paul Colligan, author ...Show More
Why iTunes New Notable Shouldn’t Be Your Goal - The Podcast Report Episode #58

11:44 | Aug 11th, 2015

There is a lot of hype and hoopla surrounding iTunes New And Notable and in this Episode of The Podcast Report, Paul Colligan tries to get us all focussed on what’s important. Clue: it’s about marketing to your audience. iTunes New And Notable simply...Show More
The One Weird Thing About Podcasting For The Money - The Podcast Report Episode #57

18:25 | Aug 4th, 2015

Paul Colligan is back from Podcast Movement 2015 and doesn’t have a traditional event recap with a shelf life of a few weeks - but offers instead a few ideas on why Podcasting “For The Money” is doing far less damage to the industry than the jealousy...Show More
What Do I Do After They’ve Bought My Product? - The Podcast Report Episode #56

19:24 | Jul 28th, 2015

Once you’ve sold something to a member of your Podcast audience who knows, likes and trusts you, is that the end? Is there anything else? Paul Colligan, Author Of How To Podcast 2015 explains why you just might want to sell that person something else...Show More
When Should The Podcaster Sell Their Own Stuff? - The Podcast Report Episode #55

19:45 | Jul 21st, 2015

Big Idea - If They Know, Like And Trust You - Why Wouldn’t They Buy Something From You? (tweet this) http://ctt.ec/9f64SOne obvious option for Podcast Monetization must be YOU selling YOUR STUFF directly to YOUR AUDIENCE. In this episode of The Podca...Show More
Running The Numbers - The Podcast Report #54

15:05 | Jul 14th, 2015

Big Idea - Not looking at Podcast numbers IS not taking your Podcast seriously (Tweet This) In prepping for his presentation at Podcast Movement 2015, Paul Colligan has been thinking a lot about “running the numbers” on a Podcast and offers a few tho...Show More
The Most Important Thing In Podcasting - The Podcast Report Episode #53

15:35 | Jul 7th, 2015

http://ThePodcastReport.com/53 Paul Colligan examines what he believes to be the “most important thing” in Podcasting - the MESSAGE. When you compare the shows you can’t miss with the shows that you’ve subscribed to, Paul bets the difference is - the...Show More
It Is An Issue Of What YOU Are Doing In Podcasting - The Podcast Report Episode #52

16:10 | Jun 30th, 2015

http://ThePodcastReport.com/52   Paul Colligan has been doing The Podcast Report for a year now and has a few thoughts on this week’s Podcasting News that have very little to do with this week’s Podcasting News.   Big Idea - It's no longer an issue...Show More
7 Reasons Why You Don't Want To Be Podcasting - The Podcast Report With Paul Colligan Episode #51

12:20 | Jun 23rd, 2015

http://ThePodcastReport.com/51 - At the most recent meeting of Joe Polish's Genius Network, I got the chance to present a "10 Minute Talk" on 7 reasons why you DON'T want to be Podcasting. Had a lot of fun with it and I think you'll enjoy ...  Big I...Show More
Lessons Learned In 50 Episodes - The Podcast Report With Paul Colligan Episode #50

17:19 | Jun 16th, 2015

http://ThePodcastReport.com/50 The Podcast Report is now 50 episodes and in this episode, Paul Colligan (How To Podcast 2015) shares things learned 50 episodes into this Podcast about Podcasting.   What The Audience Expects And What The Numbers Tel...Show More
Is Batching Your Podcast The Next Thing? - The Podcast Report Episode #49

14:13 | Jun 9th, 2015

http://ThePodcastReport.com/49 The idea of “batching” your Podcast isn’t new - and there are plenty of people doing it but, possibly, you’ve haven’t considered the implications and the opportunities of this Podcast production model. In episode #49 of...Show More
3 Ways Today’s Podcast Content Can Serve You In 3 Years - The Podcast Report Episode #48

14:42 | Jun 2nd, 2015

http://ThePodcastReport.com/48 Paul Colligan examines 3 things you can do for / with your Podcast that could have an impact 3 - 5 - 10 years into the future. Why produce something that is only good for a week when the impact on your content can be de...Show More
Reports Of Social And Spotify - The Podcast Report Episode #47

31:40 | May 26th, 2015

http://ThePodcastReport.com/47 2 big things in podcasting news this week - Spotify’s introduction into the podcasting space - and Social Media Examiner’s annual report on the social media marketing industry. Paul covers them both in this special epis...Show More
Podcast Monetization - The Integrated Model - The Podcast Report Episode #46

12:58 | May 19th, 2015

In closing up his series on Podcast Monetization, Paul Colligan examines the integrated model of Podcast Monetization and how it provides options for a long term perspective on your Podcast. For a transcript and a mind map of today’s episode text “#E...Show More
The Grand Patreon Monetization Experiment - The Podcast Report Episode #45

11:59 | May 12th, 2015

http://ThePodcastReport.com/45 Before Paul Colligan gives his full thoughts on Patreon as a monetization option for Podcasters, he thought he'd run a test first. In Episode #45 of The Podcast Report, Paul shares his "Grand Patreon Monetization Experi...Show More
Does SoundCloud.com And/Or Podcasts.com Affect My Hosting Strategies? - The Podcast Report Episode #44

18:49 | May 5th, 2015

http://ThePodcastReport.com/44 SoundCloud.com and Podcasts.com are making some interesting noise in the world of Podcasting - and lots of Podcasters are talking about it. Do either of the new players matter? Should you consider a move? What matters /...Show More
Podcast Monetization - The Direct Method - The Podcast Report Episode #43

18:11 | Apr 28th, 2015

http://ThePodcastReport.com/43 In this series about Podcast Monetization options, Paul Colligan, author of "How To Podcast 2015" examines the Direct Monetization option for Podcasting and offers thoughts and direction on running the numbers for such ...Show More
Podcast Monetization - The Indirect Method - The Podcast Report Episode #42

13:18 | Apr 21st, 2015

http://ThePodcastReport.com/42 - Podcast Monetization is a HUGE topic in our space and a popular one with this audience. In this episode of The Podcast Report, Paul Colligan examines the “Indirect” model of Podcast Monetization and offers 7 elements ...Show More
My Goals And Plans For Podcast Movement 2015 - The Podcast Report Episode #41

14:36 | Apr 14th, 2015

http://ThePodcastReport.com/41 Paul Colligan shares some thoughts and ideas on what he thinks would make Podcast Movement 2015 (#PM2105) one of the best Podcast events he’s even been to. Big Idea - If You Don’t Know What You Want, You’re Not Going T...Show More
Ceiling? What Ceiling? - Podcast Report Episode #40

18:21 | Apr 7th, 2015

http://ThePodcastRerport.com/40 Is there a "ceiling" in Podcasting? Is the "real" problem with Podcasting that it isn't delivering the audience we hoped for or that too many of us don't realize that we Podcast to serve our audience / not find one. Pa...Show More
7 Lessons Learned At Social Media Marketing World 2015 - The Podcast Report Episode #39

16:42 | Mar 31st, 2015

http://ThePodcastReport.com/39 - Paul Colligan, author of "How To Podcast 2015," just got back from Social Media Marketing World 2015 and offers 7 lessons her learned from attending the event.  Big Idea - Are You Responding to What Podcasting Is - ...Show More
Does Video Make Sense For An Audio Podcast - The Podcast Report Episode #38

15:44 | Mar 24th, 2015

http://ThePodcastReport.com/38 - Meerkat and Live Video Streaming from our phones has become a hot point recently. The transfer of audio from video content has always been a popular form of audio podcast content creation. Paul Colligan, author of "Ho...Show More
What Kind Of Podcast Are You Making - The Podcast Report Episode #37

12:24 | Mar 17th, 2015

http://ThePodcastReport.com/37 - The range and options for Podcast creation are considerable. Are you creating the "right" kind of Podcast for your show and/or monetization efforts? For a transcript and MindMap of this episode, text "#EP37" to 503-89...Show More
Can You Monetize ANY Podcast? - The Podcast Report Episode #36

15:34 | Mar 10th, 2015

http://ThePodcastReport.com/36 Paul Colligan examines the question "can you monetize ANY Podcast" in Episode #36 of the Podcast Report. Links to sites mentioned and conversation at http://ThePodcastReport.com/36. Text "#EP36" to 503-897-1290 for show...Show More
Podcasting Is Different - The Podcast Report Episode #35

19:01 | Mar 3rd, 2015

The power of Podcasting is not in how much it is like old media, but in all the ways Podcasting is DIFFERENT. Paul Colligan, author of the #1 Top Selling “How To Podcast” examines how Podcasting is different in this episode of The Podcast Report. For...Show More
7 Lessons Learned Publishing My Third Podcast Book - The Podcast Report Episode #34

17:15 | Feb 24th, 2015

How To Podcast 2015 was released today and is available "wherever fine books are sold" (in digital and paper format). Paul learned a few things about Podcasting in the production of the book and shares his top 7 learnings in this Episode of the Podca...Show More
Are We Making It Too Easy To Listen To Our Podcasts? - The Podcast Report Episode #33

13:22 | Feb 17th, 2015

Everyone knows that subscribers are key to Podcast growth so, Paul Colligan (author of the #1 top selling "How To Podcast 2015") asks if we are making it "too easy" to listen to our Podcasts. For a transcript and mindmap of this episode, text "#EP33"...Show More
A Podcast Doesn’t Have To Popular To Be Profitable - The Podcast Report Episode #32

17:36 | Feb 10th, 2015

Too many think a Podcast has to be popular to be profitable when that, honestly, couldn't be further from the truth. Paul Colligan, 7-time bestselling offer explains why in Episode #32 of The Podcast Report. For a transcript and mindmap of this episo...Show More
Michael Stelzner Is Doing Another Podcast - The Podcast Report Episode #31

26:17 | Feb 3rd, 2015

Michael Stelzner of Social Media Examiner isn't just satisfied with one successful Podcast. He just launched the Social Media Examiner Show - a daily Podcast. In this interview, Paul Colligan asks why the new show and why he isn't the voice behind it...Show More
Making Media With John Lee Dumas - The Podcast Report Episode #30

22:46 | Jan 27th, 2015

In getting ready for the launch of the How To Podcast book, Paul Colligan interviews John Lee Dumas of Entrepreneur On Fire about his content creation process and how he makes media. is it the formula he's created that he owes his success to, or some...Show More
A New Metric For Podcasting - The Podcast Report Episode #29

11:52 | Jan 20th, 2015

Paul Colligan introduces a new possible metric for Podcasting - the DPV - or Downloads Per Visitor. Join him for a quick conversation about why this might be something you want to track. To get the transcript from this episode a mindmap of what Paul ...Show More
Here's Why - The Podcast Report With Paul Colligan Episode #28

19:00 | Jan 13th, 2015

You've been reaching out to Paul with questions about why he's doing with his Podcast what he's doing with his Podcast. In the first episode of 2015, he decides to answer most of your questions. To get the transcripts and show notes from this episode...Show More
Podcasting Predictions For 2015 - The Podcast Report Episode #27

14:50 | Dec 17th, 2014

It's always fun to end the year with a good predictions show and I'll do just that.  Big ideas - Podcasting Is About Content - Not Technology / New Platforms Won’t Increase Your Audience - You Will. Links How To Podcast book Get your show mentio...Show More
I Want Your Podcast In My #1 Top Selling Podcast Book - The Podcast Report Episode #26

13:38 | Dec 9th, 2014

When I released How To Podcast on Amazon, it hit #1 in 3 different countries (and it was just a pre-release book). I want your Podcasting story to be in this book and in this special episode of The Podcast Report I explain the why and the how. To ge...Show More
Twitter Bombing Isn't The Problem - The Podcast Report Episode #25

13:47 | Dec 2nd, 2014

Twitter Bombing is a big topic these days. Yes, it's a bad thing, but it's as much a symptom of the problems of this space as it is anything else. We have better options in Podcasting than the download metric and, maybe, we can leverage the pain of T...Show More
How Do You Monetize Your Podcast? - The Podcast Report Episode #24

19:18 | Nov 25th, 2014

This is the question I get asked all too often, and often the question is asked too late. The formula for Podcast Monetization is explained in this episode of The Podcast Report With Paul Colligan. For a transcript and Mind Map of this episode, text ...Show More
Podcasts On Spotify - This Is Getting Interesting - The Podcast Report Episode #23

15:54 | Nov 19th, 2014

A recent tech rumor says Spotify is examining putting Podcasts into their platform. In Episode #23 of The Podcast Report, Paul Colligan offers a few thoughts on what this might mean and how Podcasters should begin to get ready for their content on an...Show More
The Six Podcaster Practices That Do More Damage Than Good - The Podcast Report Episode #22

15:39 | Nov 12th, 2014

Paul Colligan, a six-time best-selling author of The Business Podcasting Bible, Podcast Strategies, and numerous other podcasting books, presents episode 22 of The Podcast Report. Todays episode includes six podcaster practices that can do more damag...Show More
What Will Podcasting Be Like In 10 Years? The Podcast Report Episode 21

17:29 | Nov 5th, 2014

In episode #21 of The Podcast Report, Paul Colligan examines Podcasting's next 10 years (based on an article from Todd Cochrane on the first 10). To get a transcript and mind map of the episode, text "#ep21" to 503-897-1290 Big Idea - Want To See Po...Show More
What Does The Stitcher Acquisition Mean To Podcasters? The Podcast Report Episode #20

15:05 | Oct 28th, 2014

European music service Deezer recently acquired the streaming content/podcasting service Stitcher. This is great news for the Podcaster, and, at the same time, a call to maybe change a few things. To get the transcript and mind map from this episode,...Show More
Do The Podcast Directories Matter Anymore? The Podcast Report Episode #19

13:37 | Oct 21st, 2014

A considerable amount of Podcast "training" out there speaks to the need to focus on the Podcast Directories for your marketing. Episode #19 examines this trend and asks the question that needs to be asked ... do the Podcast Directories actually matt...Show More
No Podcast Is An Island - The Podcast Report #18

14:54 | Oct 14th, 2014

Nothing is sadder than great Podcast content that thinks it is "just a Podcast." No Podcast is an island and in this episode, Paul Colligan explains why a Podcast should embrace being "more" than a Podcast. Text "#EP18" to 503-897-1290 to get transcr...Show More
What Did We Learn From Podcast Day 2014? - The Podcast Report Episode #17

13:46 | Oct 7th, 2014

September 30 was the first #PodcastDay and Paul Colligan offers 3 things he learned this year that he hopes to take into next year's celebration of all things Podcasting. Big Idea - When we make Podcasting about the tech, we lose the very audience t...Show More
Is There Money In Making Podcasting Complicated - The Podcast Report Episode #16

14:21 | Sep 30th, 2014

Let's admit it - there are some who seem to take great pleasure in making Podcasting as complicated as possible. It isn't complicated, doesn't need to be, and when you get rid of the complications, you'll find a world that's all about making better c...Show More
Podcast Or Perish - Why The Future Of Media Is Experience - The Podcast Report Episode #15

14:29 | Sep 23rd, 2014

Recorded at last year's Genius Network Annual Event, Paul's 10 Minute Talk (TM) on "Podcast Or Perish - Why The Future Of Content Is Experience" marks this special 15th episode of The Podcast Report. To get a transcript of this Episode (and a link to...Show More
iOS 8 Is A Gift To Podcasters (And How To Take Advantage Of This Gift) - The Podcast Report #14

27:38 | Sep 16th, 2014

Tomorrow, Apple releases iOS 8 and this is a HUGE gift to Podcasters who take advantage of it. Paul Colligan interviews Rob Walch of Libysn, Today in iOS, Podcast 411 and more about the implications of iOS 8 on every Podcast and how you can take adva...Show More
Apple Announces U2 For Free And Some Other Things For Podcasters To Consider - The Podcast Report Episode #13

15:03 | Sep 9th, 2014

Apple made a bunch of announcements today and there are 4 big take homes for anyone thinking about the future of Podcasting. Big Idea - U2 is going to make a lot of money giving their content away for free on iTunes. Podcasters have the same channel...Show More
What Is The Ideal Length For A Podcast? The Podcast Report Episode #12

14:46 | Sep 2nd, 2014

Everybody wants to know what the ideal length is for a Podcast. Paul Colligan explains why the answer might not be as easy as you think. For a Mind Map and Transcript of this week's episode, text "#EP12" to 503-897-1290 Big idea Asking if there’s a...Show More
Did I Wait Too Long To Get Into Podcasting? The Podcast Report Episode #11

12:43 | Aug 27th, 2014

Get the show Transcript and Mind Map by texting "#EP11" to 503-897-1290. Anyone looking to get into Podcasting has to wonder if they are "too late." Paul Colligan examines the reasons why it may be too late, and why it may not be too late to start Po...Show More
Get Your Podcast On iHeart Radio - An Interview With Dave Jackson - The Podcast Report Episode #10

19:54 | Aug 19th, 2014

Dave Jackson from the School of Podcasting figured out how to get his show on the iHeart Radio App. In Episode 10 of The Podcast Report, he discusses with Paul Colligan how you can get your Podcast in the iHeart Radio App. For a transcript of this ep...Show More
Is Podcast A Format Or A Channel? - The Podcast Report Episode #9

13:27 | Aug 12th, 2014

Podcasting is funny because it is both format and channel. There are benefits to each - but an understanding of the opportunities of both allows the Podcaster to reach more and make more (at the same time). Episode #9 is a short examination of both s...Show More
Why Find An Audience When You Can Buy One - The Podcast Report Episode #8

25:44 | Aug 5th, 2014

Ed Rush, simply, bought the audience for his latest Podcast. He bought real listeners, interested in his topic, and he's going to be profitable in just a few months. And, no, we're not talking off shore clicks here ...
I Like Walking In The Hallways - An Interview With Gary Leland - The Podcast Report Episode #7

25:59 | Jul 29th, 2014

Gary Leland of The Podcast Pickle, Podcast Movement and more chats about the coming Podcast Movement event and general thoughts and ideas about what Podcasters need to make the most of it. Gary is a long standing member of the Podcasting space and it...Show More
What Is The Most Exciting - Non iTunes - Option For Podcast Discovery? The Podcast Report Episode #6

18:12 | Jul 22nd, 2014

We've been talking about Podcast discover since day 1. There has always been this dream that if we build it, they will in fact come. What is the most exciting - non iTunes - option for Podcast discovery?
Does Your Podcast Need A Website? The Podcast Report Episode #5

19:32 | Jul 15th, 2014

The strategic Podcaster MUST examine the role of the Website in their Podcast and examine if it is an opportunity or an obligation. In this episode of The Podcast Report, Paul examines whether or not a Podcast even NEEDS a Website. The Big Idea - D...Show More
Are There Any "New" Monetization Models In Podcasting? Podcast Report With Paul Colligan Episode #4

18:19 | Jul 8th, 2014

The question I'm asked more than anything else is "How do I monetize my Podcast?" I thought it would be fun to see if anything has changed in this space since Podcasting started.
Do Podcast Subscribers Matter Anymore? - Podcast Report Episode #3

12:15 | Jul 1st, 2014

The majority of Podcasters aren't pushing subscriptions to their Podcasts. Most of the Podcatching programs don't even use the term anymore. Do subscriptions to Podcasts still "matter?" To get the Mindmap and Transcriptions from this episode, text "#...Show More
Are We Going To Be Getting Our Smart Phone Podcast Bandwidth For Free - The Podcast Report Episode 2

09:59 | Jun 25th, 2014

T-Mobile has done some amazing things for Podcasting and their latest move might be a HUGE deal for the Podcaster. Learn more in this episode of The Podcast Report with Paul Colligan. Show hotline - 503-894-1290. Text "#EP2" to get episode transcript...Show More
What Has Changed In Podcasting Since 2005?

09:51 | Jun 21st, 2014

In the Premiere Episode of The Podcast Report, Paul Colligan examines what has changed in Podcasting since he first started in the industry in 2005.