The Soul of Enterprise: Business in the Knowledge Economy Podcast
1) Episode 554 - Kimberlee Josephson (Part VI): Superman, Snacks & the Invisible Order
Ron and Ed are thrilled to welcome back Kimberlee Josephson for the sixth time, diving into her fascinating latest piece: âSuperman, Sneaking Snacks into Movies, and the Mystery of Social Orderâ. In i...Show More
2) Episode 553 - The Soul of Strategy: From Answers to Imagination
We throw the word strategy around so much that it risks becoming meaningless. Is it a plan? A budget? A list of goals? In this episode of The Soul of Enterprise, Ron and Ed revisit the meaning of stra...Show More
3) Episode 552 - Gross Output (GO) vs. Gross Domestic Product (GDP): The Top Line of the Economy
For years, GDP has been treated as the ultimate scorecard of economic performance. But GDP only measures final goods and services. Itâs like judging a business by gross margin while ignoring sales. Ec...Show More
4) Catchall Chaos
Sometimes the best conversations come from the stories that donât neatly fit into a single themeâbut are too good to ignore. In this weekâs episode of The Soul of Enterprise, Ron and Ed bring you a li...Show More
5) THRESHOLD and The Revelation
On their first independent episode, Ron and Ed will share some thoughts on the new format, the transformation economy, their new entity (THRESHOLD), and their Jerry Maguire mission statement to the pr...Show More
6) A New Beginning - Teaser Episode
Ron and Ed (well, just Ed, really) announced their transition from VoiceAmerica to their own platform. The show will continue streaming on Fridays at 3 PM Eastern/Noon PT, with the streams available a...Show More
7) The Experience Dividend: Why Money is Time
Despite Ben Franklinâs witticism, time is not money. In economic reality, money is time. Thatâs because we buy things with money, but we pay for them with time. In this episode of The Soul of Enterpri...Show More
8) Memorable Mentors: Fred Smith, Founder of Federal Express
Ron and Ed explore the legacy and leadership lessons of Fred Smith, the visionary founder of Federal Express. From a bold undergraduate paper (legend has it that he only got a C+) to building one of t...Show More
9) Recapping Scaling New Heights 2025 - Ninth interview with Joe Woodard
In his unprecedented ninth appearance with Ron and Ed, Joe Woodard will share his thoughts on the learning from the Woodard Group's Scaling New Heights 2025 event and also give a small sneak peek at n...Show More
10) The Road to Hell and Bad Marketing: Interview with Nick Asbury
Ron and Ed welcome Nick Asbury to a conversation about his book, The Road to Hell: How purposeful business leads to bad marketing and a worse world And how human creativity is the way out. From the b...Show More