Brand Architect Podcast
1) Storytelling, Messaging and Positioning with Mark Evans
In this episode we speak about: - Importance of the storytelling in marketing - What kind of stories could you tell - The importance of transparency - How to find your differentiator - what i...Show More
2) Social Media and Online Communities with Felix Sander
In this episode we talk about - Importance of the online communities - How Appics managed to build such a loyal community - Influencer marketing - Authenticity online - Importance of he coopera...Show More
3) Discussing Marketing Tech Startups with Timothy Peterson
In this episode we spoke about: Personalisation in marketing Community building How to choose your niche The personality behind tech brands How to get leads from LinkedIn Being real on social ...Show More
4) First Customers, Personal Brands and Marketing with Luc Bohunicky
In this episode we spoke about: - The importance of the marketing involvement from the start - The need for the tech and marketing departments to work closely together - The role of the ego of th...Show More
5) Diving into Advanced LinkedIn Strategies with Andy Foote
My today's guest is Andy Foote. Andy is LinkedIn content and brand coach, founder of LinkedInsights.com and creator of FOOTE-NOTES podcast. - how much has LinkedIn changed over the years - "overni...Show More
6) How to Become the Story Everyone is Sharing with Dennis Moseley-Williams
In this episode we talk about: The value of experience The experience economy Brand and commodities Becoming the story everyone is sharing Experience in marketing
7) Creativity, stories and data driven marketing
In this episode we speak about - data driven marketing and human stories - importance of personalising content - how one chooses target audience - advertising and promotion - how to find unique a...Show More
8) LinkedIn and Personal Branding
In this episode we discuss: Online content creation Personal branding and positioning The 7 Vs framework LinkedIn and its algorithms How to choose the right platform Monetizing your content
9) The Art of Making Things Done
10) How to Build and Clone Businesses with Jonny Andrews
In this episode we speak about: How to build audiences of buyers from scratch Virtual events How to adjust your marketing during the COVID How to create a content that builds an audience Co...Show More