Hanson & Hunt Podcast
1) 191: Our last episode
After 10 years, weâre ending our podcast. We are both incredibly grateful for the opportunity to have you as a listener. So in this final episode of Hanson & Hunt, weâll tell you about our decision, r...Show More
2) 190: AI's impact on search, woke brands, Facebook woos Gen Z
Anyone who oversees a website needs to pay attention to the impact of Google's new âAI Overviewâ on referral traffic. We'll discuss that. Also, do brands care anymore about appearing âwokeâ? Plus, the...Show More
3) 189: "Bring ya a**", marketing spend study, death of the follower
What's behind the drop in average marketing budgets and martech spend? We'll discuss that. Also, strategies to address the shift in how people find and consume news, why corporate social media continu...Show More
4) 188: Refreshed PESO Model, AI Facebook ad fail, social media job study
Gini Dietrich has made some interesting new additions to her popular PESO Model, we'll discuss that. Also, a new report on social media jobs, the latest numbers on podcastingâs popularity, and the ant...Show More
5) 187: Web traffic from links, thought leadership, internal comms report
There's new evidence that you should reconsider sharing links in your social media posts. Also, why your thought leadership approach might be stuck in âmutually assured irrelevance.â Plus, a new repor...Show More
6) 186: Maximizing LinkedIn, new Pew data, collaborative articles
What kind of posts perform best on LinkedIn? We'll dive into an overwhelming new analysis of user activity on the platform. Also, Pew recently released its latest data on the usage of all major social...Show More
7) 185: 2024 trends, Solo Stove, career contentment
From the rise of social search to AI's use in content creation there are many trends identified for the new year. We'll talk about a few that are getting attention. Plus, Solo Stove's use of Snoop Dog...Show More
8) 184: AI content, crappy photos, comms priorities
The quality and trust of AI-powered content vs. human-powered content is a hot topic right now. We'll look at two new studies that get into that. We also chat about the priorities for comms leaders in...Show More
9) 183: Creator report, social subscriptions, kids and influencer careers
There's some great insight about creators and their fans in the "Creator Connections" report from Teachable. We also chat about the outlook for social media platforms charging for subscriptions. Plus,...Show More
10) 182: Corp Comm study, LinkedIn is weird now, NPR doesn't miss X
Was it ever worth it to share a link to a blog or website on Twitter? We talk about some data from NPR after they left the platform. We also chat about the type of stories that could drive meaningful ...Show More