Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs

How Purpose and Strategy Powered Actively Black’s Rise to $2 Million in 12 Months

Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs ›

32:38 | Dec 9th

Actively Black didn’t start with a product—it started with a community. By building a 23,000-person audience before launch, founder Lanny Smith turned purpose-driven storytelling into a $55,000 first ...Show More



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