The Knowledge Catalyst Podcast
1) Customer Personas: How To Attract New Customers To Your Business | Ep. 11
Getting new customers is essential to the growth and profitability of any business. You can create customer personas that accurately reflect your ideal client by having a thorough understanding of the...Show More
2) Cashflow Management: 5 Tips and Strategies for Improving Business Success | Ep. 10
As a small business owner, do you struggle with the financial side of the business? Managing your financials can be a challenge for a number of reasons. For example, are you using an accounting system...Show More
Cashflow Management: 5 Tips and Strategies for Improving Business Success | Ep. 10
07:50 | Jan 21st, 2023
3) Course Overview: Branding Your Business For Success | Ep. 9
As a small business owner, you might be wondering: What is Branding, and why is it so important? A strong brand identity is one of the most crucial components of any organization, whether large or sma...Show More
4) Attract New Customers: How To Market Your Business on a Small Budget | Ep. 8
A common challenge for most small businesses is how to attract new customers. Our guest today is Jason Wardrop, who is going to give us some ideas on how to market your business on a small budget.If t...Show More
Attract New Customers: How To Market Your Business on a Small Budget | Ep. 8
12:09 | Mar 23rd, 2022
5) Customer Journey Maps: Understanding The Path From Awareness Thru Purchase To Increase Sales | Ep. 7
Have you considered being your own customer? What I mean is look at your business from the perspective of a customer. For example, if you sell your products online and notice your cart abandonment rat...Show More
6) Customer Experience: Tips on How To Delight Your Customers To Improve Branding | Ep. 6
Have you ever seen customer surveys on a website asking this simple question? On a scale from 0 to 10, how likely are you to recommend our company to a friend or colleague?" This is essentially a cust...Show More
7) Press Releases: How To Increase Brand Awareness For Your Business | Ep. 5
Do you want your brand to grow and have name recognition like some of the most iconic brands? I'm referring to those brands where you may see a logo or hear a sound, and you instantly know the company...Show More
8) How To Use Pop-Up Stores To Create Your Competitive Advantage | Ep. 4
I recently attended a local Pop-Up Shop event. In case you are not familiar with the term, a pop-up shop, sometimes referred to as flash retailing, is a trend where an entrepreneur randomly opens a sa...Show More
9) How To Use Facebook Ads To Build An Email List For Lead Generation | Ep.3
In this episode, we discuss how to build and email list using Facebook as a traffic source as part of a lead generation strategy. We also introduce the concepts of Customer Personas, A/B Testing, and ...Show More
10) Lead Generation Strategies for Local Businesses | Ep. 2
Episode SummaryIn this episode we discuss high-impact approaches to grow your local business. Effective local lead generation strategies can help you acquire more customers. However, many digital mark...Show More