Mobile Marketing Minute with Rob Woodbridge and Greg Hickman Podcast
1) How mobile broke marketing & why it will fix it
It may seem odd that we think that mobile broke marketing but it did. Honestly. The reasons are plentiful but this is a natural occurrence in the evolution of the craft of marketing. Each new shift br...Show More
2) Privacy re-imagined for the mobile age
The privacy issue has been slowly bludgeoned to death since we first set foot on digital soil yet slowly but surely we have all given up parts of it for different reasons. The fact is that we all have...Show More
3) Why mobile is so damn hard
Don't get confused by the title here. We still love mobile. We still think it has changed the world we live in more than many of us realize yet. We still think we are in the soft foam of the real mobi...Show More
4) 2015 will finally be the year of social...payments
Do you think the people talked about bank notes when they emerged in 1861 the way that we talk about mobile payments today? Were they proclaiming that 1862 would be the "year of cash"? That's how I fe...Show More
5) Beacons will make a big impact in 2015
This is our first (of seven) dives into our 2015 predictions (watch the overview here) and we start with beacons. Those little peel-and-stick bluetooth transmitters that emerged in the second half of ...Show More
6) 7 mobile marketing predictions for 2015
We are now a full week into 2015 - how are those resolutions going? Every new year brings an onslaught of predictions and, well, we are no different. This is the first of 8 (yes 8!) shows on what to e...Show More
7) The future of smartphones: Will we still be using them in 5 years
This is one of the greatest questions any entrepreneur and business person can ponder: Will the smartphone still be the form factor of choice in 5 years? Or, if you are an opportunist, the question wo...Show More
8) How to use SMS to increase basket size while giving a discount
There isn't a business on earth that isn't trying to increase the amount of money their customers spend with them. Well, maybe there are but they won't be in business for long. The thing is, there are...Show More
9) The top 5 essential mobile marketing stats
Greg is back and bringing with him his top 5 essential mobile marketing stats. The numbers for this episode: 99%, 66%, 43% and 10X.
10) 5 tips to create a perfect mobile call to action with SMS
SMS is a misunderstood piece of the mobile marketing mix. Some say it is dead, some say its impact has yet to be felt. Still others look at its simplicity and dismiss it altogether. We are here to let...Show More