Subscribed Podcast
1) Google Cloud's Wayne McCulloch on The Subscriber Experience & 7 Pillars of Customer Success
Wayne McCulloch, author of The Seven Pillars of Customer Success, has more than 25 years experience in the software industry educating companies on the building blocks for Customer Success. He is a t...Show More
2) Pricing and Selling Value: Marco Bertini, Harvard and Esade Professor
Marco Bertini is rewriting the rules of commerce. Instead of selling the "means" (products and services), he believes companies should adopt innovative revenue models to pursue the "ends" (actual outc...Show More
3) SaaS Growth Advisor Georgiana Laudi on Customer-led Growth
Georgiana Laudi is a SaaS growth advisor and marketing executive. She’s a strategic advisor at Elevate where she helps high-growth SaaS companies scale, and the co-founder of Forget the Funnel which h...Show More
4) Activate’s Michael Wolf on the future of Media & Technology
Michael Wolf is the Co-founder and CEO of Activate, the leading strategy and technology consulting firm for media, technology, and entertainment companies worldwide. We talk to Michael about Activ...Show More
5) BCG's John Pineda on Subscription Pricing Strategies
John Pineda is Partner-Director at the Boston Consulting Group. He’s a core member of BCG's Technology, Media, and Telecom as well as Marketing, Sales, and Pricing practices. John is an expert in pric...Show More
6) Ep #35: Ken Doctor on COVID-19's Impact on Publishing
Ken Doctor is a writer, analyst, and consultant in the news media industry. He is the author of Newsonomics: Twelve New Trends That Will Shape the News You Get, and he writes a popular weekly column c...Show More
7) Ep #34: Amy Konary and JJ Xia on COVID-19's impact on subscriptions
Amy Konary, VP of Customer Business Innovation and Chair of the Subscribed Institute, brings over 20 years of experience advising companies on subscription business strategies. JJ Xia is Zuora’s Di...Show More
8) Ep #33: Chuck Martin and Digital Transformation 3.0
Chuck is a New York Times Business Bestselling author and has been a leader in emerging digital technologies for more than two decades. Considered to be one of the foremost experts on IoT, Chuck is a ...Show More
9) Ep #32: Lincoln Murphy, Growth Expert and Thought Leader
Lincoln Murphy is a customer-centric growth expert, consultant, and thought leader. Based in Dallas, Lincoln helps SaaS companies with his “Exponential Growth Framework” which helps companies improve ...Show More
10) Ep #31: Arun Sundararajan, Professor at NYU
Arun Sundararajan is the Harold Price Professor of Entrepreneurship and Professor of Technology, Operations and Statistics at New York University’s Leonard N. Stern School of Business, and an affiliat...Show More