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Business Management & Marketing

The Digiday Podcast

Digiday

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The Digiday Podcast is a weekly show where we discuss the big stories and issues that matter to brands, agencies and publishers as they transition to the digital age.
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Bonus episode: Inside Quartz's email newsletter strategy

42:26 | Jan 2nd

With publishers refocusing on direct connections with their audience, email newsletters are critical. Quartz has bet on email from its earliest days. On this limited edition episode of the Digiday Podcast, where we invite guests to dive deep into the...Show More
Columbia University's Emily Bell: Platforms need to pay for polluting the journalism environment

35:23 | Mar 26th

Local journalism is in crisis. Emily Bell, director of Tow Center at Columbia University, sees hope in policy and regulation to provide a solution. Sign up for the three-month Digiday+ subscription plan. Use code INTRO. Offer available for a limited ...Show More
Inside the Washington Post’s podcast strategy

30:29 | Jan 29th

Publisher interest in podcasts is at an all-time high. But figuring out exactly what kind of storytelling model is ideal for audiences, as well as metrics for success, still remains difficult. On this bonus episode of the Digiday Podcast, we took an ...Show More
BuzzFeed’s Craig Silverman: Digital advertising's infrastructure has been weaponized

35:58 | Nov 27th, 2018

Craig Silverman’s stories have it all: lies, fraud and billions of stolen dollars. But they’re far from a true crime podcast. The Toronto-based BuzzFeed media editor writes about fake news, the spread of misinformation on platforms and ad fraud, wher...Show More
Dina Srinivasan: Facebook is a monopoly, but breaking it up isn't the answer

26:19 | Mar 19th

Whether big tech platforms need to be broken up in order to rein them in is now a matter of public debate -- and will be a big topic during the U.S. presidential election next year. Dina Srinivasan is an academic, who went from being an ad tech entre...Show More
New York Media's Pam Wasserstein: We have to diversify from an ad-driven model

37:05 | Feb 26th

Diversification is on most publishers' minds as they work to build sustainable businesses that can withstand massive shifts. Pam Wasserstein, CEO of New York Media, is intimately familiar with the process of revenue diversification, from paywalls to ...Show More
Conde Nast International’s Wolfgang Blau: 'Paywalls need scale'

40:22 | Jan 24th

This week, it was reported that Conde Nast is going to put all its titles behind a paywall in the U.S. by the end of the year. Internationally, however, the magazine publisher is taking smaller, more cautious steps towards reader revenue. Wolfgang Bl...Show More
Bonus: Inside The Wall Street Journal's subscription strategy

41:39 | Jan 22nd

For most publishers, the pivot to paid has meant a whole new way of working. But the Wall Street Journal has had a paywall since 1997 and they have developed and refined this muscle over years. Today, the Journal has just under 2.5 million subscriber...Show More
The Hill’s Jimmy Finkelstein: Our priority is high-end video before subscriptions

24:33 | Jan 17th

At a time when subscriptions are the big topic in the media industry, The Hill is going big on video. Jimmy Finkelstein, chairman of The Hill, discusses the publication's non-partisan coverage, its video ambitions and diversifying its traffic sources...Show More
New York Times' David Rubin: Marketing has to win over the newsroom

26:40 | Jan 10th

With The New York Times's shift to focus on audience revenue, it's also put more of an emphasis on brand building. David Rubin, the first-ever chief marketing officer for the Times, is leading that charge. Rubin discusses the role of marketing in a n...Show More
Bonus: How The Atlantic built its events business

33:11 | Jan 8th

On this episode of the Digiday Podcast, as part of five-episode series where we invite guests to dive deep into the mechanics of making products that make money, we took an in-the-weeds look at what makes a successful events business. We talk to Marg...Show More
Vertical Networks’ Jesus Chavez on Snapchat: ‘It’s a great place for Gen Z’

30:52 | Dec 18th, 2018

Most publishers see Snapchat as a nice-to-have but not a must-have platform. But Vertical Networks, a digital content company founded by Elisabeth Murdoch, is betting on Snapchat as showing the way to the future of mobile programming. Jesus Chavez, C...Show More
Quartz's Jay Lauf: Being completely ad-dependent was never good for anybody

28:35 | Dec 11th, 2018

Quartz is onto its next big move to diversify reader revenue. The publisher, which originally launched as an ad-supported model, launched a membership program in November. Lauf discusses the subscriptions business, why Quartz remained valuable as a c...Show More
CoinDesk's Kevin Worth: In the GDPR era, crypto may help publishers rethink audience and revenue

35:29 | Oct 2nd, 2018

CoinDesk CEO Kevin Worth discusses how they approach the coverage of crypto and where the road lies ahead.
The Guardian's David Pemsel: We can't be complacent

46:11 | Sep 25th, 2018

The Guardian has stuck to its “open” mantra by asking readers for donations instead of putting up a paywall. They have 800,000 paying members, putting The Guardian on the path to profitability. The Guardian CEO David Pemsel says while this model is w...Show More
Homebrew’s Hunter Walk: Brand safety concerns can be overblown

41:30 | Aug 21st, 2018

Hunter Walk, a partner at early stage venture firm Homebrew, says reactions around brand safety are overblown. He talks advertising, investing and the problem of platforms in this show.
Reddit’s Jen Wong: Ads will be a big business for us

23:22 | Jun 19th, 2018

Reddit has 330 million monthly users on its platform but still struggles to woo advertisers. That’s why Jen Wong, its newly minted chief operating officer, is at Cannes. She talks about Reddit's advertising ambitions.
Business of Fashion’s Imran Amed: Subscriptions work if you know your audience

47:10 | Mar 7th, 2018

Imran Amed began The Business of Fashion as a blog he wrote for himself. Today, it has grown into a leading news and analysis website for the fashion industry with offices in London, New York and Shanghai. The publication has grown several revenue st...Show More
TheSkimm founders: We want to be a routine like morning TV

37:35 | Feb 28th, 2018

The media industry as a whole struggles to build a loyal audience for their brands. But theSkimm, which covers big national and global stories of the day, launched about six years ago with email newsletters. Now, with over 6.5 million subscribers, th...Show More
Tasty’s Ashley McCollum: Big video view counts aren’t everything

36:16 | Nov 1st, 2017

BuzzFeed food brand Tasty has reached 1.8 billion views  monthly on its Facebook videos, but it's looking increasingly beyond views to driving real-world action. Besides making food videos for social feeds, the brand is also selling merchandise like ...Show More
Complex Networks CEO Rich Antoniello: To build a real media business, you need a brand and a business

46:18 | May 17th, 2017

Complex Networks has been in the business of verticals for a long time. The company has gone through major shifts in medium, ad revenue streams and products. The brand's credibility has pulled them through it all, and ahead of the curve sometimes. No...Show More
How Stuff Works’ Jason Hoch: There is no podcasting bubble

39:52 | Nov 1st, 2016

Get ready for a podcast about podcasting. This episode of the Digiday Podcast features Jason Hoch, the chief content officer of How Stuff Works, a digital publisher that attracts nearly 30 million downloads every month. How Stuff Works grew into one ...Show More
Panoply's chief content officer Andy Bowers: 'Podcasting is survival of the fittest'

37:50 | Sep 13th, 2016

Podcasts are having a moment. But with Apple providing limited data on their audiences, big brands are reluctant to throw a lot of money at the medium. Radio and podcast veteran Andy Bowers is the chief content officer at Panoply, Slate's 1-year-old ...Show More
Time Out's Julio Bruno: What readers want is community

34:00 | Aug 13th

In 2014, Time Out opened its first marketplace in Lisbon, Portugal. The idea was a food hall with restaurants, bars, a cooking school and an event venue, a  curated celebration of the best the city has to offer. Since its opening, Time Out has seen m...Show More
The Atlantic's Taylor Lorenz: People like TikTok because it's free of toxicity

34:24 | Aug 6th

Since short-form video app TikTok, formerly known as Music.ly, burst onto the scene in 2018, it has captivated young audiences with its endless challenges, memes and lip syncs. The app even helped launch rapper Lil Nas X, and propel his hit "Old Town...Show More
National Public Media's Gina Garrubbo: The golden age of audio is here

27:10 | Jul 30th

National Public Radio is no stranger to the world of audio, which is why embracing the rise of podcasts was a natural move for the company. NPR is a nonprofit media organization that creates content to distribute to its network of affiliate stations ...Show More
USAFacts' Poppy MacDonald: We need to bring facts back into the discussion

29:58 | Jul 23rd

In 2018, After a long career in media, former Politico USA president Poppy MacDonald decided to make the jump to a non-partisan, not-for-profit, data reporting publication: USAFacts. USAFacts was founded in 2017 by former Microsoft CEO Steve Ballmer,...Show More
Great Big Story's Courtney Coupe: 'It's not about bulk and driving as many eyeballs as possible'

29:13 | Jul 16th

In 2015, CNN launched Great Big Story -- a video-first media company that produces inspirational micro-documentaries. For its first four years, that meant building an audience on platforms. Now, as Coupe looks towards the future, she wants to see GBS...Show More
GQ's Will Welch: 'This culture really thrives on niche'

36:04 | Jul 9th

When Will Welch took the helm as editor-in-chief of GQ in January, he announced that a new era of GQ had officially begun. And this new GQ is not for everyone. In the latest iteration of the men's fashion and lifestyle magazine, Welch intends to home...Show More
Newsy's Blake Sabatinelli: Consolidation is coming to streaming video

33:58 | Jul 2nd

What was once a digital-first news brand has now become its own full fledged news network. Newsy, which got its start as a syndicator of short-form video, now is a news channel that claims to reach nearly 40 million viewers. The decision to move away...Show More
Recode’s Peter Kafka: 'Netflix is winning'

32:02 | Jun 25th

There are many video streaming services hoping to be the next big player in the future of TV. Peter Kafka, a reporter at Recode Media and host of the Recode Media podcast by Vox, thinks Netflix has remained ahead of the curve and will retain the top ...Show More
New York Times’ Sebastian Tomich: Subscriptions are becoming like a TV rating model

24:32 | Jun 21st

Subscriptions and advertising businesses may stand in conflict with each other, but The New York Times has been bullish on this strategy. While remaining a shining example of a successful subscription business, last year, it also had its first growth...Show More
Twitter’s Sarah Parsonette: We want to contribute to publishers' bottom lines

24:42 | Jun 20th

In the last year, Twitter and Facebook have been scrutinized for the lack of brand-safe environments for advertisers. At Cannes this year, Twitter is spending much of its time addressing those issues. Sarah Parsonette, vp of global client solutions a...Show More
Pinterest’s Andréa Mallard: We want credit for the full-funnel experience on Pinterest

22:41 | Jun 19th

On this episode from Cannes, we talk to Andréa Mallard, the newly minted CMO at Pinterest. The platform has about 300 million active monthly users on its platform and Mallard’s pitch to advertisers and publishers includes a brand-safe environment and...Show More
Hearst's Troy Young: Access to data drives organizational change

24:34 | Jun 18th

Despite the ever-changing methods of delivering content, Hearst, first and foremost, remains a magazine company. In the latest episode of the Cannes edition of the Digiday Podcast, Troy Young, president of Hearst Magazines, talks about culture change...Show More
Vice’s Dominique Delport: The new Vice has gone ‘beyond cultural change to fix what was wrong’

21:15 | Jun 17th

Once known for its brash ways, Vice under new CEO Nancy Dubuc is presenting a different, more streamlined appearance for the market. Part of that is presenting a simplified structure and recent moves to bring in new leadership across the company. CRO...Show More
New York Times' Millie Tran: Platforms have become more about private sharing

34:06 | Jun 11th

Millie Tran is the deputy off-platform editor at the New York Times, where she manages how The Times handles coverage and distribution of its content on social media channels and everything else that is not their owned and operated platform. In this ...Show More
Financial Times’ John Ridding: Publishers need to have a reader revenue component for a viable strategy

27:06 | Jun 4th

The Financial Times has long charged readers for access to its content. While other publishers are pivoting to paid today, the FT is much farther along in this journey. It recently reached 1 million subscribers. CEO John Ridding cautions that the roa...Show More
Awesomness' Rebecca Glashow: Go90 didn't have as clear an identity as Quibi

31:56 | May 28th

Last year, Viacom acquired Awesomeness, a youth-focused media company that is behind the Netflix success To All The Boys I’ve Ever Loved. Rebecca Glashow, co-head at Awesomeness, shares how things have changed internally for the company.
PinkNews’ Benjamin Cohen: We'll never be dependent on one platform

25:10 | May 23rd

PinkNews is a U.K.-based digital publication that covers news and entertainment for the LGBT community around the world. Founded in 2005, the bootstrapped media company employs 24 people and has established a sizable audience in the U.S., India and o...Show More
Forbes’ Mark Howard: Advertising is still a double digit growth business

35:44 | May 21st

Many publishers are trying to diversify their revenue streams instead of relying solely on advertising for revenue growth. But for Forbes, the digital ad business is still seeing double-digit growth. In the latest episode of the Digiday Podcast, Forb...Show More
Mobile Nations’ Kevin Michaluk: ‘We didn’t know what to spend VC money on’

37:01 | May 16th

Bonus: This March, the bootstrapped media company Mobile Nations, a digital publisher with a focus on consumer electronics, was acquired by Future in a deal worth $120 million. On this episode, Mobile Nations co-founder and COO Kevin Michaluk, discus...Show More
Barstool Sports’ Erika Nardini: Barstool aims to hit $100m in revenue in 2020

37:13 | May 14th

Barstool Sports CEO Erika Nardini believes Barstool can be a $100 million revenue company "within the next year and a half." That will have to come from growing channels of revenue and not depending on any one of them, especially advertising. Nardini...Show More
Barstool Sports’ Erika Nardini: Barstool aims to hit $100m in revenue in 2020

37:14 | May 14th

Barstool Sports CEO Erika Nardini believes Barstool can be a $100 million revenue company "within the next year and a half." That will have to come from growing channels of revenue and not depending on any one of them, especially advertising. Nardini...Show More
Morning Brew's Austin Rief: Bootstrapping a media company gives you focus

25:31 | May 9th

This is a special four-episode series of the Digiday Podcast, where we invite executives from bootstrapped media companies to talk about how they run a sustainable and profitable media business. Morning Brew is a daily email newsletter that delivers ...Show More
The Daily Beast’s Noah Shachtman: We want to be an 'old school, scrappy and street-smart tabloid'

33:28 | May 7th

The Mueller Report confirmed a lot of reporting already done around the Trump administration and Russian meddling in the 2016 election. One of the many newsrooms whose reporting was vindicated in the process is The Daily Beast, a mid-sized publisher ...Show More
Courier's Jeff Taylor: Having a lot of VC money can leave you 'punch drunk'

31:40 | May 2nd

In this special four-episode series of the Digiday Podcast, we invite executives from bootstrapped media companies to talk about how they run a sustainable and profitable media business. Courier, a London-based, bimonthly magazine, is focused on mode...Show More
Meredith's Jon Werther: Apple News+ is a growth opportunity

36:27 | Apr 30th

Meredith, which acquired Time Inc in 2018, is home to a stable of female-focused media brands like People and Every Day with Rachel Ray. The company's long relied on print revenue, but like everyone else, is now looking to diversify revenue streams, ...Show More
Hearst’s Mike Smith explains WTF is programmatic advertising

42:57 | Apr 23rd

Programmatic advertising is playing a larger role in the future of publishing. Recent Digiday research found that over half of publishers now generate more revenue from programmatic advertising than any other channel. On this episode of the Digiday ...Show More
Group Nine’s Christa Carone: Consolidation has helped us be more efficient

40:00 | Apr 16th

The pivot to paid is not on the cards for Group Nine, the holding company founded in 2016 that houses brands including The Dodo, NowThis and Thrillist. The goal for the media company: Use advertising, including branded content and entertainment, to b...Show More
IMGN Media’s Barak Shragai: You can build media brands on Instagram

30:40 | Apr 9th

IMGN Media, the digital media company that owns Daquan, the meme account with 12.3 million Instagram followers, is focused on creating content for teens and young adults primarily on Instagram and Snapchat. Barak Shragai, co-founder and CEO of the co...Show More
Conde Nast CRO Pamela Drucker Mann: Not all brands are worth paying for

34:52 | Apr 2nd

2018 was a year of organizational restructuring at Condé Nast, followed by a decision to offset the decline in print business by focusing on the growth areas, including on longform video and of course, implementing a paywall at all of the publisher's...Show More
NewsGuard’s Steven Brill: A journalistic approach to digital misinformation can work

22:00 | Mar 12th

One-year-old startup NewsGuard is trying to turn the problem of unreliable and fake news into a real business. The company, which raised $6 million in an initial funding round, creates "nutrition labels" for news organizations, rating them red if the...Show More
USA Today Network’s Michael Kuntz: In this industry, you’re either the consolidator or consolidated

37:59 | Mar 6th

In the era of deep connections with passionate audiences, being in the middle is rough. That's why USA Today is focused on scale. USA Today makes 75% of its revenue from digital advertising and 25% from print advertising. On this episode, COO Michael...Show More
Vox Media's Melissa Bell: The industry has given Facebook too much emphasis in the conversation

35:43 | Feb 19th

Digital media is going through a tumultuous period. Layoffs at publishers such as Buzzfeed, Gannett and Vice in recent weeks have become the latest example in what appears to be a coming reckoning for new media companies. At the same time, successes ...Show More
The Washington Post's Aram Zucker-Scharff: You can't solve transparency by adding more technology

40:15 | Feb 12th

For many, digital media's ills are down to the broken advertising technology that acts as the plumbing for the industry. Adam Zucker-Scharff, director of ad tech at the Washington Post, says it's more complicated than that: Advertisers are going to h...Show More
The Atlantic's Taylor Lorenz: Facebook is irrelevant to Gen-Z

34:19 | Feb 5th

Gen-Z is the latest object of marketer fascination. The teenage demographic has its own language and very different traits when it comes to the Internet and social media consumption -- just witness the Instagram egg. Taylor Lorenz, staff writer at Th...Show More
Action Network’s Patrick Keane: I want to turn all sports fans into bettors

26:50 | Jan 31st

If you’re in sports media, you’re likely familiar with the world of sports betting. Action Network, a subscription-based media company that covers sports betting and helps bettors make informed bets, is on a mission to turn all sports fans into betto...Show More
Bonus: How to build great digital products

28:46 | Jan 15th

As publishers focus on digital products -- from their sites to apps to newsletters to podcasts -- it's getting hard to operationalize the process. They face everything from broken workflows, a lack of a seamless functionality and a lack of efficiency...Show More
Pivoting from platforms to paid: The best of the Digiday Podcast in 2019

15:21 | Dec 25th, 2018

On this episode of the Digiday Podcast, we recap the big themes that emerged for publishers this year, from pivoting to a reader revenue strategy to a new approach to relationships with platforms.
CNN's Andrew Morse: A paywall isn't the answer for us

30:41 | Dec 4th, 2018

The pivot to paid models is on. Next up: CNN, who is focusing its strategy on creating a variety of paid products for specific subsets of the CNN audience. Andrew Morse, evp at CNN U.S. and general manager of CNN Digital Worldwide, also discussed reb...Show More
CBS Interactive’s Jim Lanzone: VC-funded digital media companies were sexy because they were new

31:49 | Nov 20th, 2018

Digital-only media brands with millions of dollars in venture capital funding have gotten a lot of attention. However, slowly but surely, they’re hitting a wall. And CBS is capitalizing. Jim Lanzone, CEO and President of CBS Interactive, discusses th...Show More
Bauer Media Group's Steven Kotok: If we’re gonna make a big bet, it should be in women’s service

29:00 | Nov 13th, 2018

As the end of 2018 approaches, we're also coming to the end of an era of VC-funded media companies, perhaps because the industry was not conducive for the growth demanded by venture capitalists. Steven Kotok, CEO and President of Bauer Media Group US...Show More
BBC’s Jim Egan: Ad-supported news operation is sustainable but not future-proof

34:59 | Nov 6th, 2018

This year the buzz has been around subscriptions. At the most recent live podcast event for Digiday Plus members, BBC Global News CEO Jim Egan said that they're thinking about a reader revenue strategy but for now, bbc.com is an entirely ad-supported...Show More
Industry Dive's Sean Griffey on building a $22 million media business with no venture capital

27:46 | Oct 30th, 2018

Industry Dive, an online-only B2B company based in Washington D.C., is a good proof point that the sky is not falling for all "ad-dependent" media. Founder & CEO Sean Griffey discussed the reasons why he wants to stick to the ad model for Industry Di...Show More
PopSugar’s Brian Sugar on getting profitable and focusing on staying profitable

26:00 | Oct 23rd, 2018

For female media brand PopSugar, the name of the game now is profits. The 12-year-old company has finally gotten into the black, and it intends to stay there, CEO Brian Sugar said on this week's episode of the Digiday Podcast.
Bloomberg’s Justin Smith: We’re projecting 15-20 percent growth

37:37 | Oct 16th, 2018

Bloomberg is not immune to the pressures of old business models, but it does have a plan. It launched a subscription offering, struck a partnership with Twitter for TicToc by Bloomberg and created a new event platform to offset the decline in digital...Show More
Skift’s Rafat Ali: 'B2B has always been about diversifying revenue streams'

34:06 | Oct 9th, 2018

Skift CEO Rafat Ali is vocal about his beliefs about building sustainable media businesses -- and the advantages of focusing on more narrow niches than broad, general audiences. Skift is now six years old, with 60 people and revenue that’s set to cro...Show More
Roku’s Scott Rosenberg: Cable operators have to innovate

29:04 | Sep 18th, 2018

TV is changing in front of our eyes. From cord-cutters to cord-nevers, people are increasingly are getting their TV through streaming services like Apple TV or Roku. The future of cable TV has been in flux but Roku’s gm of Roku’s platform business sa...Show More
Martha Stewart Living's Elizabeth Graves: 'The brand will always be relevant with any demographic'

28:15 | Sep 11th, 2018

Martha Stewart was an influencer before social media influencers existed. Elizabeth Graves, the editor in chief of Martha Stewart Living, says modernizing brand is work in progress but doesn’t need too much effort. In our latest podcast, Graves revea...Show More
Insider Inc.’s Nicholas Carlson: Subscriptions make narrower, deeper journalism possible

33:37 | Sep 4th, 2018

Business Insider launched BI Prime in January 2018, and chief content officer Nicholas Carlson said it has a business as well as editorial incentive. Carlson also talked about their recent editorial reorganization between the BI and Insider brands, a...Show More
Brit+Co’s Brit Morin: Modern media brands are human brands

37:09 | Aug 28th, 2018

Publishers are coming up with a variety of ways to support content and encourage direct reader revenue. But it all starts with building a brand that people want to pay for. Brit Morin, founder of Brit+Co and a former Google employee, has been working...Show More
Hodinkee’s Ben Clymer: “Making the flip from 100 percent ads to a majority in commerce is difficult”

28:35 | Aug 14th, 2018

Hodinkee has built a media brand around those passionate about watches. It started as a Tumblr page by Ben Clymer, who was working on Wall Street at the time. Clymer turned Hodinkee into a leading source of content related to watches and the business...Show More
The Information’s Jessica Lessin on five years of subscription journalism

31:51 | Aug 7th, 2018

When Jessica Lessin founded The Information in 2013 with subscriptions as its only revenue stream, people called the idea absurd. But fast-forward five years, and the model appears to be working. Over 90 percent of The Information’s revenue is now fr...Show More
Architectural Digest’s Amy Astley: Architectural Digest isn't for 'old, rich people'

32:59 | Jul 31st, 2018

The mission for many legacy publishers is to reinvent and engage a younger demographic, including the Conde Nast title Architectural Digest, according to its editor-in-chief Amy Astley. She discusses reinventing the brand for a younger set, building ...Show More
Mindbodygreen’s Jason and Colleen Wachob on the business of wellness

35:13 | Jul 24th, 2018

Wellness is an exploding industry, with some estimates putting it at $3.7 trillion in annual spending. On this week's episode of the Digiday Podcast, Mindbodygreen cofounders Jason and Colleen Wachob want to put what they call an accidental media br...Show More
Google’s Richard Gingras: Platforms didn't destroy journalism's business model

44:47 | Jul 17th, 2018

Richard Gingras, vp of news at Google, discusses working with publishers, local news, advertising, and more on this episode.
BuzzFeed’s Jonah Peretti: ‘We’ve proven we can be profitable’

36:43 | Jul 10th, 2018

Buzzfeed founder and CEO Jonah Peretti talks about profitability versus growth, his company's relationship with Facebook, and more.
LinkedIn’s Dan Roth: 'We don’t want to burn newsrooms'

33:13 | Jul 4th, 2018

The news industry has a love-hate relationship with platforms, but for LinkedIn, that doesn't need to be the case. Roth, a former editor at Fortune, discusses LinkedIn’s relationship with publishers, its differentiation from other social platforms, v...Show More
NYT's head of ads Sebastian Tomich: The role of the publisher is to sell ideas

37:48 | Jun 27th, 2018

In which NYT's global head of advertising Sebastian Tomich argues that publishers will change direction on their agency businesses. Native is not going to save publishers. Instead, agency services are sitting alongside subscriptions, display, commerc...Show More
Complex's Rich Antoniello: Media is a game of musical chairs with too many players and too few chairs

33:00 | Jun 22nd, 2018

For Complex Networks CEO Rich Antoniello, the pivot to reality in digital media couldn't come soon enough. He joined Digiday for a live podcast at the Cannes Lions festival.
FT’s Jon Slade: We stopped advertising on Facebook over political ads policy

28:27 | Jun 21st, 2018

Facebook has rankled publishers with its political ads policy, which lumps promoted publisher content in with political advertising. For Jon Slade, the global chief commercial officer at the Financial Times, the policy was enough for the FT to pull a...Show More
CBS’ Christy Tanner: 'Platforms are absolutely not a synonym for Facebook'

19:55 | Jun 20th, 2018

The media industry’s struggle with Facebook is increasingly looking like a "Game of Thrones" episode to Christy Tanner, evp and gm of CBS News Digital. The focus is on the wall while other armies are amassing behind you. CBS works with various other ...Show More
The New York Post’s Jesse Angelo: Facebook is a national security threat

29:58 | Jun 18th, 2018

Publishers are more vocal than ever about the threat of Facebook to their industry, but Facebook is also a looming national security threat, according to New York Post CEO and publisher Jesse Angelo. Facebook will have to create better artificial int...Show More
USA Today’s Nicole Carroll: 'We can’t be all things to all people'

32:23 | Jun 13th, 2018

USA Today is for “the entire United States,” but that does not mean it can be “all things to all people,” said Nicole Carroll, the publisher's new editor-in-chief, on this week’s Digiday Podcast. As local news publishers struggle to establish sustain...Show More
Glamour’s Samantha Barry: Building habit trumps social hits

30:57 | Jun 6th, 2018

When Glamour tapped social and digital media aficionado Samantha Barry as its new editor-in-chief, she steered the team effort toward making Glamour a habit for readers online. She is building habit for Glamour among readers through differentiated re...Show More
‘People who suck at media use the duopoly as an excuse’: Highlights from the Digiday+ member event with Dotdash and Bustle

45:07 | May 30th, 2018

Digiday+ held an exclusive member event on May 23 featuring a rapid-fire discussion between Dotdash CEO Neil Vogel, Bustle CEO Bryan Goldberg and Digiday Editor-in-Chief Brian Morrissey.
Genius’ Ilan Zechory: YouTube, not Facebook, is our focus for video

50:39 | May 23rd, 2018

Genius has spent the past two years expanding beyond being an annotations site to adding original video content, with series like "Verified" and "Deconstructed." But Genius is not betting on Facebook, once the go-to for publishers new to video. Inste...Show More
The Telegraph's Robert Bridge on pivoting to a freemium model

34:23 | May 16th, 2018

In the pivot to subscriptions, a variety of paywall and subscription models are emerging. The Telegraph chose a freemium model to make sure visitors to the site power its advertising business, and subscribers keep coming in for distinct content. That...Show More
Hayley Romer: Advertisers must choose between publishers and platforms

40:13 | May 2nd, 2018

It’s been about nine months since Emerson Collective, a philanthropic organization founded by Laurene Powell Jobs, acquired a majority stake in The Atlantic. On this week’s Digiday Podcast, The Atlantic’s svp Hayley Romer talks about the publication’...Show More
Talking Points Memo’s Josh Marshall on making subscriptions half of revenue

48:42 | Apr 25th, 2018

Talking Points Memo founder Josh Marshall started the website as a personal blog in 2000. Today, TPM is a 25-person independent publisher that's moving from an ad-dependent model to over half of revenue coming from 26,000 subscribers. Marshall discus...Show More
HuffPost’s Jared Grusd: Subscriptions won't work for most publishers

28:40 | Apr 18th, 2018

The New York Times has proved to be a success story for publishers contemplating a pivot to subscriptions. But HuffPost CEO Jared Grusd says a subscription business is not for everyone, particularly digital-first news media organizations. Grusd discu...Show More
Mic’s Chris Altchek: Facebook’s news feed is not the place to build a loyal audience

44:06 | Apr 11th, 2018

This week's guest is Chris Altchek, the CEO and co-founder of Mic, a news publisher focused on young people. Mic has raised nearly $60 million -- and it was one of the first publishers to talk about the pivot to video. Chris discusses whether the piv...Show More
Time Out CEO Julio Bruno on making commerce core to a media model

36:48 | Apr 4th, 2018

When CEO Julio Bruno joined Time Out three years ago, it was a publishing guide for cities. Today, the company has diversified into commerce, events and operating branded food markets. Last year, the group drove 700,000 transactions, from restaurant ...Show More
‘You’re constantly building the plane while flying’: Digiday’s Nick Friese on the company’s first 10 years

26:09 | Apr 3rd, 2018

For Digiday’s 10th anniversary, founder and CEO Nick Friese joined the Digiday Podcast to talk about the company's first 10 years and its diverse revenue streams.
Recode’s Kara Swisher: Facebook only pretends to care about the media

38:19 | Mar 28th, 2018

On this week’s Digiday Podcast, Recode executive editor Kara Swisher said Facebook’s relationship with the media has long been based on lip service. Swisher discusses the need for Facebook to clean up its act, whether platforms will ever pay media or...Show More
Axios’ Jim VandeHei: 'Don’t ever tether your business to the benevolence of another company'

36:48 | Mar 21st, 2018

In the year since Axios launched, the company has raised $30 million in two rounds of funding and is already a touted news source, especially for Washington heavyweights. We checked in with Jim VandeHei, CEO and co-founder of Axios, on this week’s Di...Show More
The Daily Beast’s Heather Dietrick: 'Trust in platforms is down significantly'

26:06 | Mar 14th, 2018

In the nine months under CEO Heather Dietrick’s charge, The Daily Beast has entered the competition for Donald Trump coverage with big players like The New York Times and The Washington Post. Like with other publishers, the Beast's Trump coverage gr...Show More
Wired's Nick Thompson: Facebook needs to pivot news feed to quality

40:51 | Feb 21st, 2018

Nick Thompson, editor-in-chief of Wired, recently co-authored a story on how the 2016 election shook Facebook and catapulted them into an identity crisis. As he investigated this story over two years, it refined his own digital strategy and views to...Show More
AwesomenessTV’s Brett Bouttier: YouTube Red is a data exercise for YouTube

34:30 | Feb 7th, 2018

On this week’s Digiday Podcast, YouTube network AwesomenessTV president Brett Bouttier joined us to discuss programming on YouTube and the emerging post-cable world. Awesomeness TV is doing programming for YouTube Red, but Bouttier said the platform ...Show More
Bleacher Report’s Howard Mittman: Better to be a 'need' publisher vs 'feed'

56:03 | Jan 31st, 2018

It's the year of loyalty for publishers, and as reverberations from Facebook's news feed change subside, only those that have created a need for their content will remain unfazed. At a Digiday Live Podcast event on Jan. 24, Bleacher Report CRO and CM...Show More
Upworthy’s Eli Pariser: Facebook is like gravity

39:28 | Jan 24th, 2018

Viral content site Upworthy arrived in the media industry in 2012, popularizing the famous headline formula that came to be known as clickbait. A year in, Fast Company named it the fastest-growing media site of all time. Then, a decline in traffic oc...Show More
CNN’s Meredith Artley: ‘We don’t put all of our eggs in the Facebook basket’

42:43 | Jan 17th, 2018

Facebook sent tremors through the media industry when it announced its news feed change that would deprioritize publishers' content. For this week's Digiday Podcast, we talked to Meredith Artley, svp and editor in chief of CNN Digital Worldwide, bef...Show More
Hearst’s Kate Lewis: One-third of Hearst’s magazine content is video

32:50 | Jan 10th, 2018

Last year, the big wave of pivoting to video washed over many media companies. Troy Young, global president for digital at Hearst Magazines, joined the Digiday Podcast last March and said half of Hearst Magazines' content would soon be video. This ye...Show More
Columbia University's Emily Bell: Facebook is reshaping newsrooms

41:08 | Jan 3rd, 2018

Facebook and Google wrecked the media landscape in 2017, and while publishers might retrench slowly in 2018, the collateral damage has been massive. The platforms have been the breeding ground for fake news and newsroom restructurings, leading to new...Show More
Best of 2017: Facebook, subscriptions and commerce were the big themes for publishers this year

33:47 | Dec 27th, 2017

On this episode of The Digiday Podcast, we recap the big themes that emerged for publishers this year, from Facebook to the pivot to video to the focus on subscriptions. We bring you clips from top publishers like Bloomberg's Justin Smith, Axios' Jim...Show More
HuffPost's Lydia Polgreen: Trump is not 'topic A' for most Americans

34:27 | Dec 20th, 2017

HuffPost editor-in-chief Lydia Polgreen recently wrapped up a listening bus tour that made stops in various cities across inland America. On this week's Digiday Podcast, she said that in her many interviews, Donald Trump's name didn't come up. Polgre...Show More
Live Podcast with Vox Media’s Lindsay Nelson: ‘Digital media was drunk on scale’

34:28 | Dec 13th, 2017

As the new year approaches, media companies are evaluating their misses in 2017 and goals for 2018. It was a tough year for digital media, with Mashable selling for one-fifth of its one-time valuation, BuzzFeed missing its revenue targets and freque...Show More
Bustle’s Bryan Goldberg on digital media in 2018: ‘Consolidation has to happen’

33:08 | Dec 6th, 2017

There are many blaming digital media woes on ill-thought pivots to video and an addition to venture capital. Nonsense, according to Bustle Digital Group CEO Bryan Goldberg. The fundamental issue is there are too many digital publishers competing for ...Show More
News industry analyst Ken Doctor 'People will pay for quality content'

29:17 | Nov 29th, 2017

This has been yet another turbulent year in the media industry, and publishers have pivoted to wherever they found potential for ad dollars or an alternative revenue model. Some are experiencing success with subscription models, particularly those wi...Show More
Bloomberg Media's Keith Grossman on platforms: 'Be very wary'

35:09 | Nov 15th, 2017

"Just putting all of our eggs in one basket because it’s the right short-term thing to do is not where we want to be."
Attn’s Matthew Segal: Directing audience to your own properties from Facebook is ‘a losing strategy’

41:27 | Nov 8th, 2017

Attn, the 3-year-old media brand that distributes video stories through social platforms, built itself into a short-form video giant by taking a Facebook-first approach. The publisher has tried to align its content with Facebook’s interests. On this ...Show More
Washington Post’s Jed Hartman: The industry needs to stop whining about the duopoly

27:15 | Oct 25th, 2017

While Google and Facebook hamper publishers' efforts to grow digital ad dollars, The Washington Post CRO Jed Hartman said on this week’s Digiday Podcast that publishers need to figure out their unique value and stop "whining about the platforms."
Conde Nast's Craig Kostelic: 'We’re completely embracing programmatic'

38:06 | Oct 18th, 2017

The Food Innovation Group is home to legacy brands like Bon Appétit, but in the shift to digital, the magazine has become a complement to Bon Appétit's digital and social offerings. With the majority of the group's revenue now also coming from digita...Show More
The New York Times’ Meredith Kopit Levien on driving subs and the NYT as a lifestyle brand

42:08 | Oct 11th, 2017

The New York Times is one of a few privileged publishers that have transitioned into a subscription business, and to do this, it started behaving like a consumer brand, according to the Times’ evp and COO Meredith Kopit Levien. She talks about subscr...Show More
Politico’s Poppy MacDonald: We’re not worried about the waning Trump bump

28:02 | Oct 4th, 2017

Politico has successfully steered its business model from advertising to subscriptions. Today, with 25,000 Politico Pro subscribers and a 90 percent renewal rate, Politico gets over 50 percent of its revenue from its high-priced subscription service...Show More
Spirited Media’s Jim Brady: Growing audience through display advertising is ‘not natural’

28:28 | Sep 27th, 2017

On this week’s Digiday Podcast, Spirited Media’s Jim Brady talks about building a local news media business that's sustainable. The key to economic success for Spirited Media lies in a scaled events business rather than the display advertising relied...Show More
Quartz’s Kevin Delaney: Advertising is still a great business model for news

36:05 | Sep 20th, 2017

On this week’s Digiday Podcast, Quartz’s co-president and editor-in-chief Kevin Delaney defended the advertising business model and discussed the pivot to video, venturing into lifestyle and more.
Turner’s Howard Shimmel: Facebook’s not competing with TV

30:12 | Sep 13th, 2017

As TV media networks continue to get pulled into the digital and social ecosystems, Facebook's growing video demands and efforts to become a giant video platform seem like a threat to TV's ad dollars. On this week's Digiday podcast, Howard Shimmel, c...Show More
Business Insider’s Henry Blodget: ‘We don’t want to aim for reach growth anymore’

41:48 | Sep 6th, 2017

On this week's Digiday Podcast, CEO and co-founder of Business Insider Henry Blodget said the publisher, which has over 10 million followers across social media platforms, is not trying to grow reach anymore. As the publisher's focus shifts to deepen...Show More
ABC’s Colby Smith: Follow the audience to grow digital, social reach

31:17 | Aug 30th, 2017

The answer to digital and social audience growth challenges for Colby Smith, vp of ABC News Digital, is to follow the audience. Since adopting this approach two years ago, the news network's digital division has produced content across all major soci...Show More
The Onion’s Mike McAvoy: ‘There’s no money in news feed video’

32:27 | Aug 23rd, 2017

Last year, Univision acquired The Onion under its Fusion Media Group division. Since then, The Onion and Gizmodo Media Group combined their sales operations. On this week’s Digiday Podcast, The Onion’s president and CEO Mike McAvoy said the consolida...Show More
NBCUniversal’s Allison Tarrant: ‘The value proposition model has changed’

36:22 | Aug 16th, 2017

Two years ago, NBCUniversal restructured its sales team. Allison Tarrant, executive vp of client partnerships at NBCUniversal said the change affected cross-divisional business approach for client partnerships. Tarrant joins the Digiday podcast to ta...Show More
Conde Nast’s Croi McNamara: “We’re big YouTube believers”

29:14 | Aug 9th, 2017

While Conde Nast publishes on Facebook, Snapchat and other platforms, YouTube remains an important platform to them for their premium content. Croi Mcnamara discusses this and more on the Digiday Podcast.
​Tastemade's Oren Katzeff on moving beyond food and into lifestyle

32:54 | Aug 3rd, 2017

Tastemade now boasts 2 billion video views a month, across platforms like Facebook, Snapchat and Instagram. While the company made its name in food -- think hands assembling dishes -- Tastemade plans to expand the brand further into lifestyle, includ...Show More
Tribeca Enterprises CEO Andrew Essex: Brands want more than ‘passive sponsorship’

31:37 | Jul 25th, 2017

Former Droga5 president Andrew Essex believes the old model of putting logos in places and hoped they get noticed is over. Instead brands will need to be woven into experiences and content, a model he's applying in growing Tribeca beyond a standard f...Show More
Luma's Terence Kawaja: The duopoly won't kill (all) ad tech

23:54 | Jul 19th, 2017

Luma Partners founder Terence Kawaja sees the duopoly as real, but that doesn't mean there's no opportunities in digital media outside Google and Facebook. By his math, Google and Facebook will take two-thirds of a $100 billion market, leaving plenty...Show More
Group Nine and Thrillist CEO Ben Lerer in Cannes

24:45 | Jun 23rd, 2017

Ben Lerer discusses the state of media from the Riviera on this edition of the Digiday Podcast.
News UK's David Dinsmore in Cannes

15:03 | Jun 22nd, 2017

News UK's chief operating office David Dinsmore discusses the state of media on this edition of the Digiday Podcast.
Vox's Jim Bankoff in Cannes

26:46 | Jun 21st, 2017

Too often digital media brands are overly reliant on a programmatic ad system that allows bad ads to slow down their sites, Vox CEO Jim Bankoff said on the Digiday Podcast.
Reddit's Alexis Ohanian in Cannes

25:11 | Jun 20th, 2017

Reddit co-founder Alexis Ohanian still believes in empathy on the web.
Disney's Andrew Sugarman in Cannes

22:09 | Jun 20th, 2017

Disney has a market capitalization of $163 billion, but it still doesn’t feel the need to be on every platform, Disney digital media head Andrew Sugerman said on an issue of the Digiday Podcast Cannes Edition.
Refinery 29's Amy Emmerich in Cannes

20:27 | Jun 19th, 2017

Cannes is no longer a festival of creativity. Tech companies, media companies, consulting firms, telecom operators, venture capitalists, you name it — they’re here. For Amy Emmerich, chief content officer at Refinery29, this is a sign of the times in...Show More
USA Today Network’s Kevin Gentzel: Advertisers have duopoly ‘fatigue’

40:38 | Jun 14th, 2017

USA Today Network's Chief Revenue Officer Kevin Gentzel says he has found a duopoly fatigue among advertisers and realized that media companies can differentiate and offer what Google and Facebook can't. Gentzel joined Digiday editor-in-chief Brian M...Show More
Defy Media's Matt Diamond on monetizing platforms

32:19 | Jun 7th, 2017

Defy Media's CEO Matt Diamond says a bullish monetization strategy in the digital era has yet to emerge. He joined senior reporter Sahil Patel on the Digiday Podcast to discuss the monetization opportunities available on platforms and the next best o...Show More
How we picked the Digiday Changemakers

24:42 | May 31st, 2017

This week, we are proud to introduce the Digiday Changemakers, 50 people who are making media and marketing more modern. Editor-in-chief Brian Morrissey speaks to co-executive editors Shareen Pathak and Lucia Moses about how the team selected the fif...Show More
The Dodo’s YuJung Kim on diversifying reach beyond Facebook

33:07 | May 24th, 2017

The Dodo, a digital media brand for animal lovers, emerged during the onset of the Facebook wave. In April, it garnered over a billion video views across social media platforms. Naturally, says the company’s president YuJung Kim, social media is in T...Show More
Highsnobiety’s David Fischer: Subculture is the new pop culture

34:56 | May 10th, 2017

Streetwear publisher Highsnobiety began in 2005, when founder David Fischer started blogging about limited-edition sneakers out of his room at his parents’ house in Geneva, Switzerland. As the brand grows, it now staffs just under 80 people split bet...Show More
'Let's clean the pipes up': The Guardian’s Hamish Nicklin on making the programmatic ecosystem more transparent

27:59 | May 3rd, 2017

Even as programmatic advertising grows in prominence, issues with the the technology remain. The Guardian knows this well. According to its CRO Hamish Nicklin, programmatic ads were about 60 percent of its display advertising last year. But Hamish is...Show More
Post-Arianna, The Huffington Post is rebranding as HuffPost

42:58 | Apr 25th, 2017

The Huffington Post is now HuffPost, as the 12-year-old publication rebrands to reflect the departure of its namesake founder Arianna Huffington. CEO Jared Grusd stressed that the rebranding isn't a sharp departure from its past. He joined Digiday ed...Show More
Digiday Deep Dive: Google’s ad blocker move smacks of hypocrisy

09:36 | Apr 21st, 2017

After the Wall Street Journal reported that Google is building an ad blocker for Chrome, Digiday found that while publishers are publicly cheering, they’re reacting with great skepticism to the move in private. On this week’s edition of Deep Dive, w...Show More
New York Media’s Pam Wasserstein on Instant Articles: 'We’re not seeing a big audience lift or a big revenue lift.'

32:22 | Apr 19th, 2017

Publishers in the current media landscape may be trying to get Facebook right, but CEO of New York Media Pam Wasserstein is keeping her traffic diversified and dealing with platforms with caution. She joined Digiday editor-in-chief Brian Morrissey to...Show More
Mic’s Cory Haik: ‘Our audience is not a monolith that just wants news’

36:44 | Apr 12th, 2017

Last week, Mic announced that it had raised $21 million in venture capital funding from investors including Time Warner, bringing its total funding to $52 million. The millennial-focused publisher is using the funding to launch nine new verticals to ...Show More
Axios' Jim VandeHei: 'The jig's up' for publishers worshipping scale

36:45 | Apr 5th, 2017

Digital publishing the past several years has been something of a shell game. Figure out what Facebook wants, optimize to that, bank pageviews and keep your costs below what you pay to create the same content your competitors are making. That era is ...Show More
Slate’s Julia Turner: ‘Every publisher of smart content is shifting to loyalty’

25:10 | Mar 29th, 2017

Slate’s editor-in-chief Julia Turner believes that, even 20 years in, the company still occupies a unique space in digital news media. The news and culture publisher has had recent success with its two-year-old premium tier Slate Plus, through which ...Show More
Gizmodo’s Raju Narisetti: 25 percent of revenue is from commerce

32:28 | Mar 22nd, 2017

Gizmodo Media Group, now operating under Univision, has eight media brands, with six comprising the former Gawker Media properties left after that company’s bankruptcy and sale. Raju Narisetti, CEO of the company, speaks to Digiday's editor-in-chief,...Show More
Hearst’s Troy Young: Half our content will be video soon

33:51 | Mar 15th, 2017

Hearst Magazines has some of the most storied brands in the magazine business, from Cosmopolitan to Esquire. Right now, video is a sidelight, accounting for about 10-15 percent of its content. But in a few years time, video should be half of output, ...Show More
Mashable’s Pete Cashmore on narrowing focus

39:07 | Mar 8th, 2017

Mashable's Pete Cashmore talks about the company's move to refocus in mission away from hard news and an emphasis on video across platforms.
Purch’s Greg Mason: Performance marketing is taking over media

32:57 | Mar 1st, 2017

Purch is the big digital media company you haven’t heard of. The company has 25 digital media brands, $100 million in revenue, and is profitable. The company has done this by focusing on content that is near a purchase decision -- think review sites ...Show More
Cheddar's Jon Steinberg: Media should beware of Facebook

35:02 | Feb 22nd, 2017

When he launched digital video company Cheddar last year, former BuzzFeed executive Jon Steinberg said he wasn’t interested in advertising. He saw Google and Facebook running away with the market, and instead would focus Cheddar on nabbing carriage f...Show More
The Outline’s Josh Topolsky: There’s too much sameness in digital media

43:44 | Feb 15th, 2017

The Outline was founded by Josh Topolsky to be a reaction to the sameness of digital media on the on hunt for scale. Instead, the publication is taking its cue more from magazines like The New Yorker in attempting to create a culturally resonant bran...Show More
Barstool Sports CEO Erika Nardini: ‘I don’t think you survive on an ad model’

35:38 | Feb 8th, 2017

Barstool Sports, to put it mildly, is not for everyone. It’s content veers decidedly in the frat-house direction, features a section devoted to scantily clad girls, venerates all things Boston and holds that anything and everything can be a source of...Show More
Truffle Pig's Paul Marcum: Snapchat can break Google-Facebook duopoly

32:57 | Feb 1st, 2017

If the first month of 2017 is any indication, all eyes will be on Snap Inc. to prove that it’s worth the hype.
Time Inc.’s Jen Wong: We want to be (digital) extroverts

26:50 | Jan 25th, 2017

Time Inc. is the poster child for a legacy publication in the throes of a tumultuous digital transition. And Jen Wong is at the center of it.
Bleacher Report's Dave Finocchio on making it as a publisher in the age of duopoly

31:51 | Jan 18th, 2017

This week we are joined by Bleacher Report's Dave Finocchio, who talks about making it as a content publisher in the age of duopoly, how Bleacher Report plans to make money off its massive distributed audience and whether it is going to be focused on...Show More
The Information’s Jessica Lessin: Facebook-media relations will worsen

33:31 | Jan 11th, 2017

The Information's founder and CEO Jessica Lessin joined the Digiday Podcast to discuss why Facebook and media companies will continue to squabble, mostly because media companies are being badly beaten by Facebook in the battle for people’s attention ...Show More
IJR’s Alex Skatell: Media is now about loyalists

29:51 | Jan 4th, 2017

In under five years, Independent Journal Review has risen to a new type of politics news site with a 40-person editorial team, a White House correspondent and the designation of the most-shared publisher on social channels on election night.
Digiday podcast holiday special: Major trends in media and marketing

32:24 | Dec 21st, 2016

What started as a magazine is becoming something more. In this episode editor-in-chief Brian Morrissey discusses the major trends of the year in media and marketing with Digiday managing editor Shareen Pathak and senior reporter Sahil Patel in a spec...Show More
Atlantic Media’s Michael Finnegan on competing with Google and Facebook

37:55 | Dec 14th, 2016

A decade ago, Atlantic Media relied on print for 85 percent of its revenue. That figure is now 10 percent. And now 70 percent of its digital ad revenue is rooted in some kind of content-based campaign, according to Michael Finnegan, president of Atla...Show More
NBC News exec Nick Ascheim: Facebook has a ‘civic responsibility’ to act on fake news

34:24 | Dec 7th, 2016

The use of Facebook to spread propaganda, distortions and disinformation should serve as a wake-up call to the platform, NBC News svp of digital Nick Ascheim said on this week’s episode of the Digiday Podcast.
EA’s David Tinson: Marketers need to create less content, not more

29:42 | Nov 30th, 2016

Brands nowadays have any number of places to push out content, possibly too many, according to David Tinson, who heads up communications at video game giant Electronic Arts.
‘The biggest story of our time’: Columnist Michael Wolff on why the media blew it on Trump

33:07 | Nov 23rd, 2016

Longtime media watcher and columnist Michael Wolff discusses how the media got Trump so wrong. “I can’t think of another instance in which the media was so off in its predictions," he said.
Bustle’s Bryan Goldberg: ‘There’s still so many dollars trapped in print’

51:24 | Nov 8th, 2016

Bustle CEO Bryan Goldberg sees magazine publishers as hostage to high costs — all that car service costs and those gleaming office towers cost big money — and not a lot of competition advertisers looking to reach women. He aims to change that. Bustle...Show More
Weather Channel's Neil Katz: Platforms 'have the power' -- for now

37:40 | Oct 25th, 2016

The Weather Company, which owns The Weather Channel brand, is on pace to get 2.5 billion video views on Facebook this year, said the publisher’s editor-in-chief Neil Katz. And yet there is still very little revenue being made by publishers on Faceboo...Show More
Sharethrough’s Patrick Keane: Publishers without video strategies ‘will die’

28:02 | Oct 18th, 2016

The shift to mobile and video is profound for publishers. According to Sharethrough president Pat Keane, publishers that treat both as a side project risk seeing their businesses evaporate. As an investor in Refinery29, he sees how video has risen qu...Show More
Thought Catalog CRO Alex Magnin on growing a profitable media business in 2016

47:21 | Oct 11th, 2016

Thought Catalog has seen its audience chopped in half thanks to the whims of the Facebook algorithm. But that’s to a disciplined operating plan, the company has managed to remain profitable. The “new reality,” according to Thought Catalog CRO Alex Ma...Show More
Fatherly’s Mike Rothman wants to bust the ‘doofus dad’ myth

34:11 | Oct 4th, 2016

18-month-old Fatherly is building a media company based on the premise that the “doofus dad” stereotype needs to be retired. Co-founder Mike Rothman sees an opening for a nimble media property that talks to millennial parents.
New School’s David Carroll: Tech’s made advertising worse

32:42 | Sep 27th, 2016

David Carroll, associate professor of media design at the New School, doesn’t think technology has made advertising better. It’s made it more easy to track, but outside of that, ad targeting has led to worse advertising. Just witness the rise in ad b...Show More
Huge CEO Aaron Shapiro on how to become a big agency without sucking

32:51 | Sep 20th, 2016

A decade ago, Huge was a bootstrapped startup agency in a 200-square foot room in Brooklyn with about 10 employees. Now, it’s 1,400 people with offices around the globe growing 30 percent a year.
The NY Times' Sebastian Tomich: T Brand can compete as an agency

32:58 | Sep 6th, 2016

Most publishers today see native advertising as the path to a sustainable online business. While each publisher's approach to this model differs, T Brand Studio, The New York Times’ brand marketing unit, describes itself as an agency rather than an i...Show More
Refinery29 Co-CEO Philippe von Borries: Digital news is in for a rough time

35:34 | Aug 30th, 2016

It’s still hard to make money off news content. The problem, according to Refinery29 Co-CEO Philippe von Borries, is news isn’t advertiser-friendly — but it is critical for credibility. The tumult in the ad market will more likely to affect media bra...Show More
DCN’s Jason Kint: Ad blocking can benefit publishers

25:20 | Aug 23rd, 2016

Jason Kint, head of publisher group Digital Content Next, believes the ad blocking crisis is a terrible opportunity to waste. This is a chance for publishers, leaning on their direct relationship with their audience, to take back power from the array...Show More
IAB chief Randall Rothenberg on the Digiday Podcast

52:48 | Aug 5th, 2016

The Association of National Advertisers long-awaited report on lack of transparency in the media industry cast much of its blame on the convoluted way the industry is structured, giving cover to bad practices. But for Interactive Advertising Bureau C...Show More
Insider’s Nicholas Carlson on how to get 1.5 billion video views in a month

37:39 | Jul 29th, 2016

The autoplay video in feeds era is a little like baseball in the 1990s: You can get numb (and skeptical) of the giant numbers media properties are putting up, some in the matter of months of those sites going live. Business Insider’s distributed medi...Show More
Quartz’s Jay Lauf: “Some resource constraint is good’

33:00 | Jul 22nd, 2016

The Atlantic Media’s global business media brand Quartz is now three-and-a-half years old. In that time, it’s won kudos for its willingness to experiment and carve out a niche in a crowded space. Publisher Jay Lauf joined the Digiday Podcast and disc...Show More
Thrillist CEO Ben Lerer: We’ll be on TV soon

43:35 | Jul 15th, 2016

Digital media publishers, from BuzzFeed to Vox, are looking to TV as the next platform to master, hoping their strong online brands, built mostly in text, can be translated to TV-like video delivered through traditional broadcast and over-the-top pla...Show More
Washington Post's Jarrod Dicker wants to make advertising faster

37:57 | Jul 8th, 2016

Jarrod Dicker, head of ad product at the Washington Post, joins this week’s podcast. He talks about how ad blocking can be an opportunity for publishers to re-think the environment they have created. That means putting resources to figure out ad prod...Show More
Why the Daily Beast went big on content marketing

34:38 | Jul 1st, 2016

As a mid-sized publisher, the Daily Beast's president is more focused on building direct relationships with readers, rather than driving scale, which gives it focus, Mike Dyer said. It's also focused on marketing campaigns, as opposed to traditional ...Show More
Vox’s president Marty Moe on going beyond the website

50:25 | Jun 24th, 2016

The roots of Vox Media -- home to digital media brands like SB Nation, The Verge and Eater -- has its roots in an era when the website was the disruptive force in publishing. It’s a different time now compared to when SportsBlogs came into existence ...Show More
Percolate’s Noah Brier on marketing as a systems problem

29:36 | Jun 17th, 2016

In 2010, Noah Brier was director of strategy at digital agency The Barbarian Group. He noticed something fundamental happening: Clients were in need of far more assets but didn’t have increased budgets. That insight became the seeds of what became Pe...Show More
Forbes sales chief: Ad blocking is an ‘existential’ threat

38:22 | Jun 10th, 2016

Forbes Media CRO Mark Howard said the publisher is seeing success in its fight against ad blocking, convincing 8 million people to turn off their ad blockers or whitelist the site. Still, he views ad blocking as an “existential threat” to publishers....Show More
‘It’s about raising the floor’: Why NowThis doesn’t focus on viral hits

40:01 | Jun 3rd, 2016

Now This does 1.6 billion video views a month across social platforms. The four-year-old distributed media company got rid of its website in early 2015 and went all in on platforms. Despite the big numbers, NowThis doesn’t focus on viral hits, accord...Show More
SoFi’s Joanne Bradford: ‘Money is the last taboo subject’

37:51 | May 27th, 2016

SoFi wants to build a financial services lifestyle brand for promising people. To do so, it’s brought in digital media veteran Joanne Bradford as its chief operating officer. Bradford said community is now the cornerstone of any brand, which is why S...Show More
Visa’s Shiv Singh: ‘Digital is not that accountable’

39:56 | May 20th, 2016

Visa’s Shiv Singh believes digital media isn’t as measurable and accountable as it presents itself. Much of this arises from a lack of standardization of measurement — and a lack of transparency. “It’s hard to know the truth,” Singh said on this week...Show More
Facebook is everything to us’: How Little Things grew to 50 million users in under three years

39:36 | May 13th, 2016

Feel-good publisher Little Things has built an audience of 50 million users a month thanks to Facebook — and it’s profitable. CEO Joe Speiser joined the Digiday Podcast to discuss how the publisher grew out of its roots as a pet-food retailer, why he...Show More
BuzzFeed’s Dao Nguyen: ‘We don’t think of ourselves as an island’

44:27 | May 6th, 2016

BuzzFeed publisher Dao Nguyen believes publishers are dependent on platforms no matter what their strategy. The BuzzFeed approach is to embrace the network and rely on “the process” which is its approach of continually learning and adapting its conte...Show More
On The Glossy Podcast: Spring CEO Alan Tisch

32:55 | May 4th, 2016

Glossy is a new publication from Digiday Media that will chart the seismic activity tearing through the fashion and luxury space, and this is the inaugural episode from the Glossy Podcast which features the people making change happen in the fashion ...Show More
The New Yorker’s Nicholas Thompson: ‘You have to be good at the beginning’

37:04 | Apr 29th, 2016

On the Digiday Podcast, The New Yorker’s digital editor Nick Thompson discussed the high bar on quality a legacy publication has in digital media. That means it can’t do things unless they’re “really good.” His goal is to maintain the same quality as...Show More
Mashable chief content officer Greg Gittrich on why Mashable abandoned general news coverage

39:34 | Apr 22nd, 2016

Mashable is in the throes of major change. A little over a week ago, the company reshuffled its executive ranks and shifted directions away from covering general news. Newly installed chief content officer Greg Gittrich visits the Digiday Podcast to ...Show More
The Economist’s Paul Rossi on the need for balanced revenue models for media

38:54 | Apr 15th, 2016

The Economist has stuck to its knitting and remained focused on a subscription model, aided by advertising. That’s appearing a prescient bet, as ad-dependent publishers that bet on giant audiences are now facing challenges. Paul Rossi, president of T...Show More
Bloomberg Media CEO Justin Smith on the risks of chasing scale in media

31:04 | Apr 13th, 2016

As far as media conglomerates go, it does not get bigger than Bloomberg Media. With the platform era in full swing, the strategy behind Bloomberg’s next phase will be driven by multi-directional goals. Justin Smith, CEO, Bloomberg Media. Brian Morri...Show More
CNET’s Eric Johnson: Focus is what wins in media

36:54 | Apr 8th, 2016

CNET is now over two decades old. It doesn’t see itself as a stodgy legacy brand, according to Eric Johnson, general manager of CNET’s media group. CNET recently started a 15-person autos brand, Roadshow, following the launch of a magazine two years ...Show More
Food52’s Bridget Williams: The scale era in media is waning

30:11 | Apr 1st, 2016

Food52’s Bridget Williams joins the Digiday Podcast to discuss why scale is often overrated in digital media. At Food52, the Business Insider veteran is trying to build the “anti-Business Insider” that ignores scale in favor of a vertical approach th...Show More
Atlas Obscura's David Plotz on building distinctive media brands in the age of platforms

33:22 | Mar 25th, 2016

David Plotz is a digital media veteran, dating back to when he joined Slate in 1996. Now the CEO of Atlas Obscura, Plotz is focused on building a differentiated media brand around the idea that everyone’s an explorer of the world. That’s harder than ...Show More
BuzzFeed vet Jon Steinberg on why his new video venture won't rely on ads

35:55 | Mar 18th, 2016

Jon Steinberg is no stranger to advertising, having built BuzzFeed’s ad business and operating as the CEO of Daily Mail in North America. But for his new venture, video streaming service Cheddar, Steinberg is not relying on advertising for the busine...Show More
Slate’s Keith Hernandez: Being all-in on platforms isn’t feasible for most publishers

37:31 | Mar 11th, 2016

Slate’s been around for 20 years. With 115 people, it is a midsize publisher in a digital media world where scale is often emphasized. Slate president Keith Hernandez believes publishers that don’t have limitless resources need to make deliberate cho...Show More
Bleacher Report’s Rory Brown: Publishers who don’t have distributed content strategies will regret it

40:49 | Mar 4th, 2016

Bleacher Report is fully embracing the content-everywhere approach to platforms, going all-in on Facebook Instant Articles, native video on Facebook and Instagram, Snapchat and more. In fact, the sports publisher is identifying “managing editors” for...Show More
Sydney Finkelstein on superbosses, and why he found few in advertising

38:15 | Feb 26th, 2016

Sydney Finkelstein is a professor at the Dartmouth business school and focused on what makes great leaders great. In his new book, Superbosses, Finkelstein looks far and wide for leaders who stand out by spawning another generation of leaders.
PopSugar CEO Brian Sugar: We don’t want to run mobile banner ads

38:23 | Feb 19th, 2016

PopSugar sees 60 percent of its traffic from mobile. The challenge now is how to make money off it. With its fashion search engine, Shopstyle, mobile converts at only one-third the rate as desktop. The story’s not as bad but not great with its media ...Show More
Omnicom’s digital chief: Agencies shouldn’t try to be VCs or compete with Google

30:30 | Feb 12th, 2016

Platforms are altering the media business, but not as much as some think, according to Omnicom’s Jonathan Nelson. The giant ad holding company doesn’t feel the need to build its own tech platforms or start investing in startups. Instead, Omnicom is f...Show More
Wendy Clark: The problem with agencies is the organizational chart

33:25 | Feb 5th, 2016

Wendy Clark, CEO DDB North America and former svp, sparkling brand center at Coke, is 29 days into her agency job. Clark said she wants to make the agency model more flexible and more collaborative. That'll also help keep talent around she said, addi...Show More
Carrot Creative CEO Mike Germano on how to have low employee turnover

42:25 | Jan 29th, 2016

Carrot Creative is unusual in that it is owned by Vice Media. It’s also unusual in boasting a 7 percent turnover rate. One of the secrets: Carrot’s partners bought a pizza place, Fornino’s, after selling to Vice, which enables them to keep staff happ...Show More
Mindshare's Jordan Bitterman: Snapchat needs to work on its ad infrastructure

33:16 | Jan 22nd, 2016

For Mindshare chief strategy officer Jordan Bitterman there's no question Snapchat is poised to join the ranks of the most important platforms. It has the audience, it even has the ad formats. What it doesn't have, Bitterman said, is the "foundationa...Show More
TBG’s Colin Nagy: Digital media needs to make user experience a priority — or else

44:05 | Jan 15th, 2016

User experience is about empathy for the end user, Barbarian Group’s Colin Nagy said on the Digiday Podcast. Many publishers miss that as they strive to churn pageviews and banner ad impressions. The result: navigating digital media is like walking o...Show More
The Information’s Jessica Lessin: ‘The business model for news is broken’

41:05 | Jan 8th, 2016

Former Wall Street Journal reporter Jessica Lessin started The Information, a Silicon Valley news site, on the premise that the business model for news is broken. Most publishers are dependent on ad revenue and therefore do whatever is needed to achi...Show More
FCB's Susan Credle: Advertising is the most wasteful industry

31:20 | Dec 18th, 2015

Much has been said about the death of the big agency -- and even, the dumbing down of creative in a digital-first world. But Susan Credle, the incoming global chief creative at FCB, thinks the real issue isn't the death of the big agency, but the det...Show More
247 Laundry Service's Jason Stein: The real competition for agencies is BuzzFeed and Vice

39:35 | Dec 11th, 2015

Agencies usually have discrete roles in the media world. They create ad or buy them, rarely both. But they always rely on media companies for distributing their messages. Maybe that’s not how it should work. Jason Stein, CEO of 130-person social con...Show More
Vivian Schiller: Platform-dependence will lead to a publisher ‘fallout’

44:54 | Dec 4th, 2015

Vivian Schiller sees fallout coming in the shift of publishing to platforms like Facebook. It will favor not just those that are nimble but those that are larger. The key for publishers, the former head of news at Twitter said, is to focus on the int...Show More
How About.com plans to modernize: Go vertical

40:41 | Nov 20th, 2015

About CEO Neil Vogel says modernizing the expert content site means focusing in on verticals. In 2015, it’s impossible to be all things to all people. So About plans to compete in key verticals like health, travel and lifestyle with specific properti...Show More
NewCo's John Battelle: Media's in a "phase shift"

33:51 | Nov 13th, 2015

The rules of engagement between publishers and platforms continue to be written. John Battelle, a media industry veteran, believes the media world is in the midst of a period of “chaos,” as it navigates this uncertainty. Ultimately, however, Battelle...Show More
Unilever’s Babs Rangaiah: There’s a crisis in the ad business

36:55 | Nov 6th, 2015

Advertising is in a bit of crisis right now, according to Unilever vp of global media innovation and ventures Babs Rangaiah. The chaotic shift from analog to digital has left too many players, too much uncertainty and frustrated consumers. What’s dri...Show More
Deep Focus’ Ian Schafer: Ad agencies are in competition with publishers

33:41 | Oct 30th, 2015

Ian Schafer, CEO of Deep Focus, sees anyone who creates content for marketers as competition for agencies. That increasingly means publishers. The challenge for agencies is that publisher business models often entail offering creative as an add-on to...Show More
GroupM's Rob Norman: Advertisers still have doubts on Facebook

21:46 | Oct 23rd, 2015

It might seem like Facebook’s world, but GroupM chief digital officer Rob Norman said on the Digiday Podcast that advertisers still have questions about whether ads are even welcomed there. On video, in particular, advertisers struggle to compare imp...Show More
Mozilla’s Darren Herman: Ad blocking gives Web users a voice

39:27 | Oct 16th, 2015

Mozilla content services VP Darren Herman talks about the Web's "oh shit" moment, where ad tech has gone wrong, and the real value of the ad blocking debate.
MediaLink's Wenda Harris Millard on the growth of programmatic

22:57 | Oct 9th, 2015

Ad dollars are shifting to programmatic channels. Ad blocking is on the rise. In an increasingly converging media landscape, everyone is your competition. But in this week’s episode of The Digiday Podcast, longtime consultant Wenda Harris Millard, pr...Show More
Bustle's Bryan Goldberg on Axel Springer's acquisition of Business Insider

31:05 | Oct 2nd, 2015

The past few months have been dizzying for big digital media upstarts, with BuzzFeed and Vox Media earning sky-high valuations and, just this week, Business Insider selling to Axel Springer in a deal valuing BI at near $450 million. They represent so...Show More
Cindy Gallop on why the current corporate structure needs to be destroyed

32:23 | Sep 25th, 2015

On this week’s Digiday Podcast, Cindy Gallop, entrepreneur and activist, discusses how to make change happen in the ad industry. Gallop, who consults agencies on changing processes, said often it’s the people at the top hampering change. White men wh...Show More
Publicis Groupe's Rishad Tobaccowala on the transformation of media and marketing

30:39 | Sep 18th, 2015

Marketers are suffering from an identity crisis, struggling to cope with the rapid changes in digital media and wonder if they (and their partners) are still relevant. Publicis Groupe chief strategist Rishad Tobaccowala sees this malaise behind the r...Show More
Washington Post's Shailesh Prakash on the product mindset in publishing

34:16 | Sep 11th, 2015

News publishers need to adopt a product mindset, according to Washington Post CIO Shailesh Prakash, which means starting from the question of what user need is being addressed — and then sweating all the small details in design, ease of use and speed...Show More
Salon's Cindy Jeffers: Publishers shouldn't silo tech

31:04 | Sep 4th, 2015

Salon’s a vestige of a Web era long gone. It was launched in 1995 and has had money concerns ever since. But it has attempted a turnaround in recent years by focusing on a broader range of coverage, tech and mobile. Leading the charge is CEO (and CTO...Show More