The 10 Best The Digiday Podcast Episodes
1) Bonus episode: Inside Quartz's email newsletter strategy
With publishers refocusing on direct connections with their audience, email newsletters are critical. Quartz has bet on email from its earliest days. On this limited edition episode of the Digiday Pod...Show More
2) Inside the Washington Post’s podcast strategy
Publisher interest in podcasts is at an all-time high. But figuring out exactly what kind of storytelling model is ideal for audiences, as well as metrics for success, still remains difficult. On this...Show More
3) LinkedIn’s Dan Roth: 'We don’t want to burn newsrooms'
The news industry has a love-hate relationship with platforms, but for LinkedIn, that doesn't need to be the case. Roth, a former editor at Fortune, discusses LinkedIn’s relationship with publishers, ...Show More
4) Dina Srinivasan: Facebook is a monopoly, but breaking it up isn't the answer
Whether big tech platforms need to be broken up in order to rein them in is now a matter of public debate -- and will be a big topic during the U.S. presidential election next year. Dina Srinivasan is...Show More
5) TheSkimm founders: We want to be a routine like morning TV
The media industry as a whole struggles to build a loyal audience for their brands. But theSkimm, which covers big national and global stories of the day, launched about six years ago with email newsl...Show More
6) Vertical Networks’ Jesus Chavez on Snapchat: ‘It’s a great place for Gen Z’
Most publishers see Snapchat as a nice-to-have but not a must-have platform. But Vertical Networks, a digital content company founded by Elisabeth Murdoch, is betting on Snapchat as showing the way to...Show More
7) Homebrew’s Hunter Walk: Brand safety concerns can be overblown
Hunter Walk, a partner at early stage venture firm Homebrew, says reactions around brand safety are overblown. He talks advertising, investing and the problem of platforms in this show.
8) Slate president Charlie Kammerer on podcast ad revenue climbing to half of revenue
Podcasts are trendy now for publishers, but Slate has been doing them for 14 years. Slate now has 25 podcasts that drew 180 million downloads in 2018 and expects to top 200 million downloads this year...Show More
9) Pinterest’s Andréa Mallard: We want credit for the full-funnel experience on Pinterest
On this episode from Cannes, we talk to Andréa Mallard, the newly minted CMO at Pinterest. The platform has about 300 million active monthly users on its platform and Mallard’s pitch to advertisers an...Show More
10) New York Times' David Rubin: Marketing has to win over the newsroom
With The New York Times's shift to focus on audience revenue, it's also put more of an emphasis on brand building. David Rubin, the first-ever chief marketing officer for the Times, is leading that ch...Show More