Tasty’s Ashley McCollum: Big video view counts aren’t everything
The Digiday Podcast ›36:16 | Nov 1st, 2017
BuzzFeed food brand Tasty has reached 1.8 billion views monthly on its Facebook videos, but it's looking increasingly beyond views to driving real-world action. Besides making food videos for social ...Show More
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mm recommended:Mar 12th, 2019
Hmm...This is an interesting episode about Buzzfeed's Tasty's monetization strategy. Gives you a good idea of their thinking, which probably contributed to some of the outcomes we're seeing today.