Lunch Hour Legal Marketing Podcast
1) Roasting Buckeyes || If You Screw Up the Honeymoon, You’re Headed for Divorce
First—watch out, Ohio. The guys are sore losers, so they’re taking it out on one of your websites. Later, what should law firms be doing during the honeymoon phase with new clients? ------ Sour gr...Show More
2) Why Authenticity Builds Better Client Connections || LHLM Takeout
Authenticity can be a powerful differentiator in legal marketing. Many lawyers hesitate to share their personal story, but doing so can create real connection and trust with the right clients. Gyi sit...Show More
3) Know Your Enemy—Or Your Competitors, At Least!
Where are your competitors spending their marketing money? Gyi and Conrad’s insights into this valuable data can help you stay ahead of the rivals in your market. ----- Competitive research is an of...Show More
4) The Truth About Marketing Attribution || LHLM Takeout
Craving a sneak peak of our live recording from Filevine's Lex Summit? This year, Filevine’s Josh Hostilo and Stefanie Minter joined us at the table table to tackle one of the most confusing—and most ...Show More
5) Don’t Get Duped: How to Spot BS Marketing Metrics
It’s surprisingly easy for a marketing agency to make underperforming campaigns look like wins. How do you guard yourself against marketers who exaggerate your results? Also, NAP consistency—the defin...Show More
6) Stuff You NEED to Know to Rank in Local Search with Darren Shaw
Whitespark’s Local Search Ranking Factors Report surveys the best and the brightest SEOs (and Gyi and Conrad) to gain a clearer picture of the latest drivers of local search rankings. Understanding ho...Show More
7) Not All Leads Are Created Equal
Bungling lead follow-up and neglecting to learn AI’s many, many profitable uses in your law firm will definitely come back to haunt you. Learn how to do it right! ----- Changing the way you handle ...Show More
8) Live! From LHLM Summit 2025
Lunch Hour Legal Marketing Summit 2025 was an awesome time, and we are incredibly grateful that we got to see so many of you in person. If you couldn’t make it this time around, or are feeling that po...Show More
9) r/LHLM: Reddit Feeds the AI MACHINE
Reddit has major SEO power, and you should definitely be using it for your firm! But, dear lawyers, for good karma, avoid megaspammer agencies who attach your name to every annoying post. It’s a bad l...Show More
10) Lunchtime Hors D'oeuvres || Salacious Scorpion Speculations
We’ve got more delectable nibbles of knowledge to whet your appetite for the LHLM Summit! And, Conrad’s got a Clio/Scorpion conspiracy theory you definitely don’t want to miss. ----- This is pure sp...Show More