Selling the Couch Podcast
1) 414: Why Most Online Courses Fail (Even If the Content Is Good)
“If you build a great course, they’ll come.”I wish that were true.Over the past decade, both as a course creator (since 2015) and as a teacher helping therapists launch their own courses, I’ve seen so...Show More
2) 413: What They Don’t Tell Therapists About Owning a Small Business
Most conversations about private practice are highlight reels.But what about the parts no one posts about?In today’s episode of Selling the Couch, I’m joined by my friend Dr. Justin Dodson, a group pr...Show More
3) 412: How to Create a Podcast That Actually Pays Off
Most podcasts never make a dollar.Not because the host isn’t talented.Not because their strategy is bad.But because they quit too soon, or they measure ROI the wrong way.In this episode, I break down ...Show More
4) 411: Making Peace with Your Becoming: Navigating Brand Evolution as a Therapist
In this deeply honest and practical conversation, I’m joined by fellow clinician and creative coach TJ Walsh as we explore what it means to evolve your brand in real time — especially when your identi...Show More
5) 410: Why Many Therapists Quietly Reject Social Media Fame
In today’s episode, I’m diving into a topic many therapists and thoughtful professionals wrestle with: the pressure to be seen on social media, and what it means to opt out.Over the past decade of bui...Show More
6) 409: How to Use AI for Content Creation—Without Losing Your Voice
AI can be an incredible tool to save time, boost creativity, and streamline your content, but how do you use it without losing your authentic voice?In this episode, I’m joined by Dan Cumberland, found...Show More
7) 408: If I Were in Grad School Again: 5 Career Shifts I'd Make
Whether you're in grad school for psychology, counseling, social work—or mentoring someone who is—this episode is for you.After 20+ years in the mental health field and over a decade running Selling t...Show More
8) 407: How to Build Emotional Fitness as a Therapist and Quiet Leader
What is emotional fitness, and why is it more important than ever for therapists, helpers, and quiet leaders?In this episode of Selling the Couch, I’m joined by psychologist and author Dr. Emily Anhal...Show More
9) 406: How to AI-Proof Your Online Course as a Therapist
Melvin kicks off Season 11 of Selling the Couch with a powerful and timely conversation on how therapists and online educators can AI-proof their online courses in 2026 and beyond.If you’re worried th...Show More
10) ENCORE: Charging Premium Prices For Your Online Course (Money Blocks + Fears)
Today’s show is a coaching call about online courses and the imposter syndrome that sneaks in with fear and doubt. Join us to learn more!Our Featured Guest for today’s coaching call:Nikki Sewell, LCSW...Show More
ENCORE: Charging Premium Prices For Your Online Course (Money Blocks + Fears)
32:29 | Dec 18th, 2025